From Tokyo Tower to the World: Launch of 'LuvLEE Artwork Project' PART 2, Connecting Global IPs and Japanese Culture
United Entertainments' project brand 'LuvLEE' will host an art event at Tokyo Tower starting April 14, 2026. The event explores new cultural values by crossing contemporary art, music, and traditional Japanese crafts.
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- 📰 Published: April 6, 2026 at 22:00
- 🔍 Collected: April 6, 2026 at 13:30
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The project brand 'LuvLEE,' developed by United Entertainments inc., will hold the 'LuvLEE Artwork Project' event at Tokyo Tower starting Tuesday, April 14, 2026.
This project was born from LuvLEE's activities handling the rights of global artists. Starting with the question, 'How do we not only inherit cultural value but update it for the next era?', Japanese contemporary artists will intersect music, fashion, technology, and digital expression to create new cultural value.
The venue is Tokyo Tower, Japan's information transmission hub. It will be held across two venues: the 3F ART GALLERY and the 1F ART EXHIBITION, offering a multifaceted experience including exhibitions, talk events, and official merchandise sales.
An Art Experience Where Traditional Japanese Beauty Intersects
This event is structured around two exhibition spaces within Tokyo Tower.
At the 3F TOWER GALLERY, under the title 'LuvLEE ART GALLERY', an exhibition centered on contemporary art and traditional Japanese crafts will be held. It will feature collaboration works by COTOH, as well as collaboration kimonos and hanging scrolls by kimono artisan NOB MIYAKE.
At the RED° TOKYO TOWER 1st floor exhibition space, the 'LuvLEE ART EXHIBITION' will primarily focus on the sale of official merchandise and the display of collaboration works by artists. At the venue, in addition to official merchandise such as T-shirts, collaboration goods with traditional crafts using Nishijin-ori and others will also be on sale. It offers a new cultural experience where music, art, and traditional culture intersect.
Furthermore, the exhibited collaboration art features a singer/rapper representing the Japanese HIPHOP scene
This project was born from LuvLEE's activities handling the rights of global artists. Starting with the question, 'How do we not only inherit cultural value but update it for the next era?', Japanese contemporary artists will intersect music, fashion, technology, and digital expression to create new cultural value.
The venue is Tokyo Tower, Japan's information transmission hub. It will be held across two venues: the 3F ART GALLERY and the 1F ART EXHIBITION, offering a multifaceted experience including exhibitions, talk events, and official merchandise sales.
An Art Experience Where Traditional Japanese Beauty Intersects
This event is structured around two exhibition spaces within Tokyo Tower.
At the 3F TOWER GALLERY, under the title 'LuvLEE ART GALLERY', an exhibition centered on contemporary art and traditional Japanese crafts will be held. It will feature collaboration works by COTOH, as well as collaboration kimonos and hanging scrolls by kimono artisan NOB MIYAKE.
At the RED° TOKYO TOWER 1st floor exhibition space, the 'LuvLEE ART EXHIBITION' will primarily focus on the sale of official merchandise and the display of collaboration works by artists. At the venue, in addition to official merchandise such as T-shirts, collaboration goods with traditional crafts using Nishijin-ori and others will also be on sale. It offers a new cultural experience where music, art, and traditional culture intersect.
Furthermore, the exhibited collaboration art features a singer/rapper representing the Japanese HIPHOP scene