FamilyMart and Luup Launch Collaborative Campaign for 45th Anniversary, Offering 45-Minute Free First Rides and a Lottery for Tea
Luup, Inc. announced a joint campaign with FamilyMart to celebrate the convenience store's 45th anniversary, running from May 19 to June 1, 2026. The promotion will be held at 433 FamilyMart stores equipped with LUUP ports nationwide. First-time LUUP users will receive a 45-minute ride for free. Additionally, all users during the period will be entered into a lottery where one in 45 people will win a 'Famimaru' brand tea. The campaign aims to provide more people with an easy and convenient mobility experience.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 09:29 (46h 57m after Collected)
Luup, Inc. will conduct a collaborative campaign with FamilyMart to celebrate its 45th anniversary from May 19 to June 1, 2026. The campaign will target 433 FamilyMart stores nationwide that are equipped with LUUP ports.
## Background
Under its mission to 'create an infrastructure that turns the entire city into a station-front,' Luup operates the micromobility sharing service 'LUUP.' The service has expanded to over 17,200 ports across 72 municipalities in 21 prefectures, serving as a daily mode of transportation for commuting, shopping, and tourism. This campaign, commemorating FamilyMart's 45th anniversary, aims to offer more people the chance to experience convenient mobility, focusing on stores that already host LUUP ports.
## Campaign Details
- **Period**: Tuesday, May 19, 2026 – Monday, June 1, 2026
- **Target Area**: All FamilyMart stores with LUUP ports.
- **Eligibility**: All users who start or end a LUUP ride at a participating FamilyMart port during the campaign period.
### (1) 45-Minute Free Ride for First-Time LUUP Users
During the campaign period, first-time users who start a ride from a FamilyMart port can get unlimited rides of up to 45 minutes for free by entering the coupon code 'FAMIMA45'. A credit card registration is required, but no charges will be incurred for rides within 45 minutes.
**Notes:**
- If ride time exceeds 45 minutes, standard fees will apply to the excess time.
- The 45-minute countdown starts from the beginning of the ride, including any temporary stops, and the ride must be completed within this timeframe.
- The ride must be ended within the campaign's validity period to be eligible.
- Discounts cannot be combined with other campaigns.
- Rides starting from non-eligible ports are excluded.
- The offer may be voided in cases of fraudulent activity or other actions deemed contrary to the campaign's spirit.
### (2) One in 45 Users Wins 'Famimaru' Tea
- **Prize**: 'Famimaru' brand tea (worth 118 JPY, tax included). A maximum of 1,300 winners will be selected by lottery (1 in 45 chance).
- **Winner Notification**: Winners will be contacted via their registered LUUP email address in June 2026.
## 'LUUP' Service Overview
- **Service**: A micromobility sharing service allowing users to travel between ports using the 'LUUP' smartphone app.
- **Pricing**: A base fee of 50 JPY (tax incl.) per ride, plus a time-based rate of 15 JPY (tax incl.) per minute. *Rates may differ in areas such as Tokyo and Osaka.
- **Usage Requirements**: To use electric kick-scooters and seated scooters, users must register an age verification document and pass a traffic rules test with a perfect score via the app.
- **Insurance**: Coverage is provided for property damage, third-party liability, and personal injury during the ride.
## Background
Under its mission to 'create an infrastructure that turns the entire city into a station-front,' Luup operates the micromobility sharing service 'LUUP.' The service has expanded to over 17,200 ports across 72 municipalities in 21 prefectures, serving as a daily mode of transportation for commuting, shopping, and tourism. This campaign, commemorating FamilyMart's 45th anniversary, aims to offer more people the chance to experience convenient mobility, focusing on stores that already host LUUP ports.
## Campaign Details
- **Period**: Tuesday, May 19, 2026 – Monday, June 1, 2026
- **Target Area**: All FamilyMart stores with LUUP ports.
- **Eligibility**: All users who start or end a LUUP ride at a participating FamilyMart port during the campaign period.
### (1) 45-Minute Free Ride for First-Time LUUP Users
During the campaign period, first-time users who start a ride from a FamilyMart port can get unlimited rides of up to 45 minutes for free by entering the coupon code 'FAMIMA45'. A credit card registration is required, but no charges will be incurred for rides within 45 minutes.
**Notes:**
- If ride time exceeds 45 minutes, standard fees will apply to the excess time.
- The 45-minute countdown starts from the beginning of the ride, including any temporary stops, and the ride must be completed within this timeframe.
- The ride must be ended within the campaign's validity period to be eligible.
- Discounts cannot be combined with other campaigns.
- Rides starting from non-eligible ports are excluded.
- The offer may be voided in cases of fraudulent activity or other actions deemed contrary to the campaign's spirit.
### (2) One in 45 Users Wins 'Famimaru' Tea
- **Prize**: 'Famimaru' brand tea (worth 118 JPY, tax included). A maximum of 1,300 winners will be selected by lottery (1 in 45 chance).
- **Winner Notification**: Winners will be contacted via their registered LUUP email address in June 2026.
## 'LUUP' Service Overview
- **Service**: A micromobility sharing service allowing users to travel between ports using the 'LUUP' smartphone app.
- **Pricing**: A base fee of 50 JPY (tax incl.) per ride, plus a time-based rate of 15 JPY (tax incl.) per minute. *Rates may differ in areas such as Tokyo and Osaka.
- **Usage Requirements**: To use electric kick-scooters and seated scooters, users must register an age verification document and pass a traffic rules test with a perfect score via the app.
- **Insurance**: Coverage is provided for property damage, third-party liability, and personal injury during the ride.