LUUP to Resume Service in Sapporo, Hokkaido from April 15th (Wednesday)

Luup Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Daiki Okai; hereinafter referred to as "Luup") will resume its "LUUP" service in Sapporo City, Hokkaido, from 10:00 AM on Wednesday, April 15th, 2026. On the same day, in collaboration with the Hokkaido Police and Tokio Marine Holdings, Inc. (Headquarters: Chiyoda-ku, Tokyo; President, Group CEO: Masahiro Koike) and Tokio Marine & Nichido Fire Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Hiroaki Shirota), a safety seminar will be held at the Red Brick Office Garden (Location: 1, North 3 West 6, Chuo-ku, Sapporo). Furthermore, a "Unlimited Ride Campaign" will be held until Wednesday, April 22nd, offering free 15-minute rides for all users, usable as many times as they wish.

Background

With the mission to "create infrastructure that makes the entire city like a station," Luup operates the micro-mobility sharing service "LUUP" nationwide. By comprehensively handling electric-assist bicycles, electric kickboards, and other electric, compact, single-person vehicles, and establishing first and last-mile transportation options, we aim to realize a society where everyone can travel comfortably.

In Sapporo City, to contribute to solving transportation challenges such as alleviating chronic traffic congestion, securing last-mile transportation options, and improving the mobility of tourists, the service began operation in July 2025 (*). After the winter closure period, service will resume this year from Wednesday, April 15th, with an increase in the number of ports from 67 last year to 85 to further enhance convenience. We aim to contribute to the further revitalization of the city by providing safe and convenient services to Sapporo citizens and visitors for tourism and business.

Additionally, with the application of the "blue ticket" to bicycles from Wednesday, April 1st, interest in traffic rules is increasing. A safety seminar will be held on the service resumption date to provide an opportunity to re-understand the correct traffic rules for bicycles and electric kickboards (specified small motorized bicycles). Furthermore, to allow more people to experience the convenience and exhilaration of LUUP, a "Unlimited Ride Campaign" will be held exclusively in the Sapporo area.

※Luup Press Release "High-Density Sharing Service "LUUP" for Electric Kickboards and Electric Assist Bicycles Launched in Sapporo City, Hokkaido" (https://luup.sc/news/2025-07-07-sapporo/)

"LUUP" Service Overview

- Content: Micro-mobility sharing

- Details: Using the smartphone app "LUUP," users can ride electric-assist bicycles and electric kickboards and travel between ports located throughout the city.

- Usage Fees: Basic ride fee of 50 yen (tax included) + Time fee of 15 yen per minute (tax included)

- Service Start Date and Time: Wednesday, April 15th, 2026, 10:00 AM

*Winter closure is planned during the snowfall period, and the last day of operation for this season will be Saturday, October 31st.

- Service Area: Sapporo City

*Details will be available on the app after the service starts in Sapporo City.