Tsuyoshi Tsuchiya of Luther Consulting Appointed as Promotion Director for Shimizugaoka High School's Business Innovation Course

Luther Consulting Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Tsuyoshi Tsuchiya, hereinafter "the Company") is pleased to announce that its Representative Director, Tsuyoshi Tsuchiya, will be appointed as the Promotion Director for the "Comprehensive Business Department, Business Innovation Course" to be newly established in April 2027 at Shimizugaoka Gakuen Shimizugaoka High School (hereinafter "the School") in Kure City, Hiroshima Prefecture, effective April 1, 2026.

This initiative is based on an educational alliance with Hoshi no Mori Junior and Senior High School (Utsunomiya City, Tochigi Prefecture), which is pioneering educational reform, and embodies the construction of a "21st-century comprehensive educational ecosystem" that transcends regions.

■ Background and Purpose of Appointment: Promotion of Educational Reform Based on Practical Learning

The school is exploring new forms of learning that go beyond traditional educational frameworks and has set a VISION of fostering the ability to design the future. Mr. Tsuchiya, the representative of our company, will play a role in educational reform by introducing the knowledge of "decision-making" and "marketing" cultivated in the front lines of business, such as management support and AI promotion support, into the curriculum.

■ The True Value of "Marketing" Advocated by the Business Innovation Course

This course's slogan is "Change the future with marketing." The significance of high school students learning business is defined not merely as acquiring knowledge, but as cultivating the "ability to structurally understand society and make their own decisions."

Areas of Study:
・"Systematic management knowledge" such as accounting, finance, marketing, organizational strategy, leadership, and business ethics
・The "ability to make logical decisions" on complex social issues by mastering technologies such as AI

■ Comment from Tsuyoshi Tsuchiya, Representative Director of Luther Consulting

What I have witnessed through supporting corporate DX transformation and working closely with executives is the fact that in an era with no right answers, the 'ability to understand the structure and make decisions for oneself' is what carves out the future. I am honored to be able to participate in the construction of the educational ecosystem at Shimizugaoka Gakuen, which is promoting reform through an educational alliance with Hoshi no Mori Junior and Senior High School. I will do my utmost to support the students of Shimizugaoka High School from the front lines of business so that they can view society from a marketing perspective and carve out their own futures with their own hands.

■Representative Profile

Tsuyoshi Tsuchiya - Representative Director, Luther Consulting Co., Ltd. Completed the Waseda University Graduate School of Business and Finance (MBA). After serving as a member of the management committee, marketing director, and e-business sales director at a listed company, he established Luther Consulting Co., Ltd. in 2025. He provides hands-on support as a partner for executives in areas such as AI promotion and EC support...