Lush Japan Launches Signature Campaign from "World Day for Laboratory Animals" on April 24 to End Cosmetic Animal Testing in Japan
Lush Japan and the "Cruelty Free Beauty Campaign Executive Committee" are launching a signature campaign from April 24 to push for legal reform to ban animal testing for cosmetics in Japan. The campaign includes the sale of a charity soap and workshops, aiming to accelerate the national petition.
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- 📰 Published: April 22, 2026 at 22:10
- 🔍 Collected: April 23, 2026 at 00:02 (1h 52m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 01:57 (1h 55m after Collected)
April 22, 2026 (Wednesday)
Lush Japan G.K.
Cruelty Free Beauty Campaign Executive Committee
LUSH, a natural cosmetics brand from the UK, and the "Cruelty Free Beauty Campaign Executive Committee (hereinafter, CFB) *1" will launch a signature campaign at stores nationwide and online to promote legal reform aimed at prohibiting animal testing for cosmetics in Japan.
*1 Constituent organizations: Certified NPO Animal Rights Center, NPO Japan Anti-Vivisection Association (JAVA), PEACE Life's Exploitation Not Dignity
From April 24 (Friday), 2026, which is "World Day for Laboratory Animals," until May 31 (Sunday), Lush will fully support the "National Petition for the Prohibition of Animal Testing in Cosmetics" currently promoted by CFB. This "Campaign to End Cosmetic Animal Testing" will be implemented at 80 stores nationwide, the official online store, and the official app.
Overview of the "Campaign to End Cosmetic Animal Testing"
・Period: April 24 (Friday) - May 31 (Sunday), 2026
・Locations: 80 stores nationwide, official online store, official app
・Content: Distribution and collection of "National Petition for the Prohibition of Animal Testing in Cosmetics" forms.
*Petition forms will be included with purchases made on the official online store and official app.
*Petition submission recipients: Speaker of the House of Representatives and President of the House of Councillors (This petition will be submitted to the National Diet through the "Cruelty Free Beauty Campaign Executive Committee").
Image of petition form
[Background] Japan's lagging legal framework for cosmetic animal testing, left behind by the world
Globally, the abolition of animal testing in cosmetic development has become the standard. In 2013, the EU (European Union) completely banned animal testing for cosmetics (finished products and raw materials) sold within its territory, regardless of the reason. Currently, similar legal prohibitions have been introduced in 45 countries and regions worldwide. However, Japan is significantly behind other countries in this legal development, and even grasping the actual situation of animal testing domestically remains difficult.
[Objective] Accelerate the national petition to legislate the "animal testing ban" in Japan
This campaign aims to widely disseminate the national petition, promoted by the "Cruelty Free Beauty Campaign Executive Committee" (composed of three animal rights organizations advocating for a ban on cosmetic animal testing), to society through Lush's platform. By fully supporting the signature campaign, we aim to realize the establishment of legal regulations prohibiting animal testing for cosmetics in Japan.
[Belief] Lush's journey against animal testing
The belief "against animal testing," held by the co-founders even before the company's establishment in 1995, remains an unwavering core principle of Lush. Furthermore, believing that scientific limitations exist in confirming cosmetic safety through experiments using animals such as rabbits and rats, which have species differences from humans, Lush has thoroughly developed products that balance safety and ethics for over 30 years. They also continue to support research and development of "alternative methods to animal testing," leading the realization of a cruelty-free cosmetics industry from both scientific advancement and animal rights advocacy perspectives.
Paw Soap (soap) image
To mark the start of this campaign, a charity soap embodying the message "Beauty needs no sacrifice" will be released. 100% of the profits, excluding consumption tax, will be donated to the "Cruelty Free Beauty Campaign Executive Committee" and utilized for lobbying activities and public awareness campaigns aimed at legal reform.
Paw Soap (soap)
¥1,000 (tax included) / 85g
A limited-edition soap, shaped like an adorable paw, embodying the wish to protect animal dignity.
The soap base, luxuriously blended with coconut oil and rapeseed oil, creates a gentle lather with plenty of air. The fine foam gently removes dirt, leaving the skin moist and soft after washing. The scent, a blend of sandalwood, neroli, and bergamot, evokes the pleasant sensation of walking through a grassy field with a fresh breeze.
Release date: May 7 (Thursday) at 80 LUSH stores nationwide
Pre-sale from April 24 (Friday) on the official LUSH online store and official LUSH app
*Limited quantity
In-store event: "Cruelty Free Beauty Bath Bomb Manufacturing Experience Workshop"
At this event, CFB members will be welcomed to the store, and participants will have the opportunity to learn about animal testing in cosmetics through a hands-on experience of making Lush's cruelty-free bath bombs.
Location: LUSH Kobe Sannomiya store
Date and time: May 8, 2026
Lush Japan G.K.
Cruelty Free Beauty Campaign Executive Committee
LUSH, a natural cosmetics brand from the UK, and the "Cruelty Free Beauty Campaign Executive Committee (hereinafter, CFB) *1" will launch a signature campaign at stores nationwide and online to promote legal reform aimed at prohibiting animal testing for cosmetics in Japan.
*1 Constituent organizations: Certified NPO Animal Rights Center, NPO Japan Anti-Vivisection Association (JAVA), PEACE Life's Exploitation Not Dignity
From April 24 (Friday), 2026, which is "World Day for Laboratory Animals," until May 31 (Sunday), Lush will fully support the "National Petition for the Prohibition of Animal Testing in Cosmetics" currently promoted by CFB. This "Campaign to End Cosmetic Animal Testing" will be implemented at 80 stores nationwide, the official online store, and the official app.
Overview of the "Campaign to End Cosmetic Animal Testing"
・Period: April 24 (Friday) - May 31 (Sunday), 2026
・Locations: 80 stores nationwide, official online store, official app
・Content: Distribution and collection of "National Petition for the Prohibition of Animal Testing in Cosmetics" forms.
*Petition forms will be included with purchases made on the official online store and official app.
*Petition submission recipients: Speaker of the House of Representatives and President of the House of Councillors (This petition will be submitted to the National Diet through the "Cruelty Free Beauty Campaign Executive Committee").
Image of petition form
[Background] Japan's lagging legal framework for cosmetic animal testing, left behind by the world
Globally, the abolition of animal testing in cosmetic development has become the standard. In 2013, the EU (European Union) completely banned animal testing for cosmetics (finished products and raw materials) sold within its territory, regardless of the reason. Currently, similar legal prohibitions have been introduced in 45 countries and regions worldwide. However, Japan is significantly behind other countries in this legal development, and even grasping the actual situation of animal testing domestically remains difficult.
[Objective] Accelerate the national petition to legislate the "animal testing ban" in Japan
This campaign aims to widely disseminate the national petition, promoted by the "Cruelty Free Beauty Campaign Executive Committee" (composed of three animal rights organizations advocating for a ban on cosmetic animal testing), to society through Lush's platform. By fully supporting the signature campaign, we aim to realize the establishment of legal regulations prohibiting animal testing for cosmetics in Japan.
[Belief] Lush's journey against animal testing
The belief "against animal testing," held by the co-founders even before the company's establishment in 1995, remains an unwavering core principle of Lush. Furthermore, believing that scientific limitations exist in confirming cosmetic safety through experiments using animals such as rabbits and rats, which have species differences from humans, Lush has thoroughly developed products that balance safety and ethics for over 30 years. They also continue to support research and development of "alternative methods to animal testing," leading the realization of a cruelty-free cosmetics industry from both scientific advancement and animal rights advocacy perspectives.
Paw Soap (soap) image
To mark the start of this campaign, a charity soap embodying the message "Beauty needs no sacrifice" will be released. 100% of the profits, excluding consumption tax, will be donated to the "Cruelty Free Beauty Campaign Executive Committee" and utilized for lobbying activities and public awareness campaigns aimed at legal reform.
Paw Soap (soap)
¥1,000 (tax included) / 85g
A limited-edition soap, shaped like an adorable paw, embodying the wish to protect animal dignity.
The soap base, luxuriously blended with coconut oil and rapeseed oil, creates a gentle lather with plenty of air. The fine foam gently removes dirt, leaving the skin moist and soft after washing. The scent, a blend of sandalwood, neroli, and bergamot, evokes the pleasant sensation of walking through a grassy field with a fresh breeze.
Release date: May 7 (Thursday) at 80 LUSH stores nationwide
Pre-sale from April 24 (Friday) on the official LUSH online store and official LUSH app
*Limited quantity
In-store event: "Cruelty Free Beauty Bath Bomb Manufacturing Experience Workshop"
At this event, CFB members will be welcomed to the store, and participants will have the opportunity to learn about animal testing in cosmetics through a hands-on experience of making Lush's cruelty-free bath bombs.
Location: LUSH Kobe Sannomiya store
Date and time: May 8, 2026