British natural cosmetics brand LUSH (Lush) has established a "Gender Affirming Care Policy" to comprehensively support transgender, non-binary, and gender-diverse employees, coinciding with "Transgender Day of Visibility" on March 31 (effective April 1, 2026).
This policy is not merely a statement of principles but includes a concrete action: a paid leave system of up to 33 weeks to support the physical and mental care and procedures associated with "gender transition*1". This policy was established in the UK, Ireland, and the Netherlands in 2025, and is planned for sequential introduction in other regions.
Background and Purpose
LUSH, which champions "All are welcome. Always.", is dedicated to creating a workplace environment where all employees can be their authentic selves. Transgender, non-binary, and gender-diverse employees bring valuable experience to LUSH as a company and positively influence organizational priorities and values. This policy serves as clear guidance for workplace support regarding name and gender pronoun changes, leave necessary for gender transition, and facility usage.
LUSH's Ethical Guidelines The "Diversity" bath bomb, named to enhance the visibility of the word "diversity." Keywords: LUSH, Gender Affirming Care, Gender Transition, Diversity, Transgender, Non-binary, Work Style
FACT BOX
- Source: PR TIMES
- Category: News
- Organizations: LUSH