[Changing the Common Sense of the Real Estate Industry] Room majic Announces Business Alliance with Inbloom Inc.

A new business model has been born to resolve issues such as properties failing to sell or being undervalued, while also supporting real estate companies with customer acquisition and management challenges. Lumission Co., Ltd. (Headquarters: Minato-ku, Tokyo) has entered into a business alliance with Inbloom Inc., a company specializing in interior design, decluttering, and space staging. Through this partnership, Lumission has begun offering an OEM package for its real estate sales support service, "Room majic," which now incorporates customer acquisition and free management consulting. ■ Overview This service combines "creating properties that sell"—through decluttering, staging, professional photography, and CG interior design—with "customer acquisition support" and "free management consulting" for real estate firms. Furthermore, by introducing the "President's Alter Ego" (Shacho no Bunshin) management support service provided by Lumission as an OEM package, real estate companies can simultaneously achieve sales growth and management improvement. ■ Background | Structural Issues in the Real Estate Industry In real estate sales, the following issues are frequently observed: ・Poor first impressions of properties leading to a lack of inquiries ・Failure to convey a lifestyle image, preventing closures ・Getting caught in price wars, leaving no profit ・Unstable customer acquisition due to over-reliance on portal sites Additionally, real estate companies themselves face challenges such as: ・Lack of referrals ・Failure to generate repeat business ・Management decision-making becoming overly dependent on specific individuals These are not merely sales force issues; the root cause lies in a "structure where product design, customer acquisition design, and management design are fragmented." ■ Service Features ① "Creating" Properties That Sell ・Decluttering (removal of unnecessary items) ・Home staging ・Professional photography ・CG interior creation → Maximizing first impressions and lifestyle imagery to increase inquiry volume. ② Attracting Both Sellers and Buyers ・Utilization of SNS, landing pages, and advertising ・Highlighting before-and-after results ・Differentiated sales funnels → Building a customer acquisition structure that stands out from competitors. ③ Free Management Consulting (OEM of "President's Alter Ego") ・Organizing sales structures ・Redesigning customer acquisition, sales, and pricing strategies ・Articulating decision-making criteria → Capable of supporting managers of companies with annual sales ranging from 100 million to 10 billion yen. ■ Why Provide Free Management Consulting? Lumission believes that the essence of management challenges lies in the "absence of decision-making criteria." Therefore, we start with free consultations to: ・Organize the current state of management ・Visualize the gap between the current state and the ideal By doing so, we have built a business model that leads directly to results by providing the necessary practical support afterward. ■ Examples of Changes in Adopting Companies ・Increase in inquiry volume...