Overview

Lumission Co., Ltd. (headquartered in Minato-ku, Tokyo) filed four trademark applications—'Director's Double,' 'Hospital Director's Double,' 'Gratitude Management,' and 'Five-Party Win-Win Management'—with the Japan Patent Office on Tuesday, July 14, 2026, to strengthen future business development and brand strategy.

'Director's Double' is a management support service tailored for professionals such as tax accountants, social insurance and labor consultants, administrative scriveners, and judicial scriveners. 'Hospital Director's Double' targets medical institutions like dental and medical clinics. 'Gratitude Management' is a brand designed to clearly communicate the company’s proposed management philosophy, while 'Five-Party Win-Win Management' represents Lumission’s proprietary management methodology.

Through these trademark applications, Lumission aims to accelerate the deployment of industry-specific management support services and promote the widespread adoption of 'Gratitude Management' and 'Five-Party Win-Win Management' to enhance overall brand value.

Background of the Trademark Applications

Lumission has been providing management support services through its 'President's Double' program, accompanying SME owners in their business growth.

Through consultations with entrepreneurs across various industries, the company recognized significant differences in challenges and support needs across sectors.

As a result, Lumission decided to launch specialized brands: 'Director's Double' for professional service firms and 'Hospital Director's Double' for medical institutions.

Since its founding, Lumission has advocated 'Five-Party Win-Win Management,' a philosophy aiming for mutual benefit among the company, employees, customers, society, and future generations.

To further promote this philosophy across society, the company filed trademark applications for both 'Five-Party Win-Win Management' and 'Gratitude Management,' a brand designed to make the concept more accessible and relatable.

The Four Trademarks Filed

'Director's Double'

A management support service for professional firms, including tax, social insurance, administrative, and judicial scrivener offices.

It helps address key business challenges such as client acquisition, customer satisfaction, organizational development, talent recruitment, and operational efficiency, supporting sustainable growth.

'Hospital Director's Double'

A management support service for dental clinics and medical institutions.

It supports hospital directors in improving patient satisfaction, talent acquisition and retention, business performance, and operational efficiency, providing comprehensive support beyond clinical operations.

'Gratitude Management'

A brand dedicated to clearly communicating the 'Five-Party Win-Win Management' philosophy to a broader audience of entrepreneurs.

It promotes the idea of starting value creation with 'gratitude' in business, fostering trust with employees, customers, and the local community to achieve sustainable growth.

'Five-Party Win-Win Management'

Lumission’s proprietary management methodology.

It reimagines business management from five perspectives: company, employees, customers, society, and future generations—aiming not only for revenue and profit but also to enhance overall corporate value.

The methodology systematizes all aspects of management—from philosophy and product design to sales, recruitment, and education—supporting the sustainable growth of SMEs.

Relationship with 'President's Double'

'President's Double' is a management support service that accompanies SME owners.

It helps entrepreneurs organize key areas such as hiring, talent development, organizational building, sales, product design, and decision-making, enabling them to focus on core strategic management.

'Director's Double' and 'Hospital Director's Double' leverage the expertise developed through 'President's Double,' tailored specifically for professional and medical industries.

Meanwhile, 'Gratitude Management' and 'Five-Party Win-Win Management' are positioned as brands that systematize and promote the management philosophies and methodologies practiced in 'President's Double' support, aiming for broader adoption across businesses.

Future Outlook

Moving forward, Lumission will utilize these newly filed brands to sequentially launch management support content, diagnostic tools, and seminars tailored for professional and medical sectors.

Additionally, by focusing on 'Gratitude Management' and 'Five-Party Win-Win Management,' the company will expand its content offerings—including owned media, whitepapers, online seminars, and business diagnostic tools—to strengthen its position as a brand supporting the sustainable growth of SMEs.

Related Content

・Five-Party Win-Win Management Media https://lumission.world/jp/media/

・What is Five-Party Win-Win Management? https://lumission.world/jp/media/philosophy/

・President's Double Service https://lp.lumission.world/

・Why Are Business Philosophy and Vision Important? A Complete Guide to Their Differences and Application https://lumission.world/jp/media/philosophy/0230/

・What Is Business Philosophy for SMEs? A Complete Guide to Practical Design That Prevents Tokenism https://lumission.world/jp/media/philosophy/0296/

・Why Do Business Decisions Waver? A Complete Guide to Making Business Judgments and Standards https://lumission.world/jp/media/kyoka/0522/

・Why Doesn’t Profit Margin Improvement Work? A Complete Guide to the Structure of Profitable Companies https://lumission.world/jp/media/kaizen/0213/

・Why Is Your Profit Margin Low? A Complete Guide to Profit Margin Management https://lumission.world/jp/media/kaizen/0449/

・Why Is the CEO Too Busy? A Complete Guide to Designing Lighter Business Management https://lumission.world/jp/media/kadai/0172/

FACT BOX

  • Source: PR TIMES
  • Category: News