[April Dream] By 2035, Transform the World into an "Economy Overflowing with Gratitude"

Lumission Inc. (Minato-ku, Tokyo) announces its vision to realize a "Gratitude Economy" where the world overflows with gratitude by 2035, in support of PR TIMES' April Dream project.

This dream is not an April Fool's joke. It is a future we are seriously striving to achieve. Our goal is to create a new economic model that enriches society as a whole, not just corporate profits. Through the management philosophy of "Gohō-yoshi Management" (Five-Way Goodness Management), we are challenging ourselves to create a society where gratitude circulates.

**■ Why is a "Gratitude Economy" needed now?** Many current businesses are centered around a competitive model where companies vie for customers in the market. Companies selling similar products compete through advertising and pricing, and relationships with customers tend to be short-term.

As a result, problems such as: ・Price competition ・Emphasis on short-term sales ・Weakening customer relationships ・Excessive competition among companies have arisen.

However, business, in its essence, should generate sales as a result of the value provided that earns customer gratitude. Therefore, our company proposes a new value system: an "economy where gratitude is compensated with money." This is an economic model where companies appreciated by society grow, rather than merely pursuing profit.

**■ Gohō-yoshi Management: A New Management Model** Lumission advocates "Gohō-yoshi Management" (Five-Way Goodness Management) as a management philosophy that expands upon the "Sanpō-yoshi" (Three-Way Goodness) principle of Omi merchants.

This aims for a state where corporate activities are good for all five of the following: ■ Good for the Company The company generates sustainable profits and grows.

Good for Employees Employees grow and their lives are enriched.

Good for Customers Customers feel value and long-term trust relationships continue.

Good for Society The company becomes trusted by society.

Good for Future Generations Value is preserved for future generations.

We believe that the circulation of these five elements can achieve both corporate growth and societal development.

**■ From Competing Businesses to Supporting Businesses** Many companies operate in a structure where they compete for customers with "individual products."

However, our company aims for a business model that "accompanies customers throughout their lives."

For example, instead of just selling one product, we build a system where "multiple companies partner to provide services necessary for customer growth," such as: ・Management support ・Human resource support ・Marketing ・Fundraising ・Business strategy ・DX (Digital Transformation) ・Overseas expansion

In this model, companies do not compete with each other but "leverage their respective strengths to solve customer challenges."

As a result, a cycle is created where: ・Customer satisfaction increases ・Companies grow together ・Long-term relationships are formed

**■ The World We Want to Realize by 2035** Lumission's dream is to "create an economy where gratitude circulates worldwide."

To achieve this, we are promoting: ・Dissemination of Gohō-yoshi Management ・Provision of management support services ・Co-creation networks among companies ・Expansion of partner companies

By starting in Japan and spreading globally, we aim to realize a "society where appreciated companies are valued."

**■ Lumission's Initiatives** Lumission is currently engaged in activities to promote Gohō-yoshi Management through: ・Management consulting ・Management support services ・Corporate growth support ・Management media operation

We not only solve corporate management challenges but also "provide support aimed at helping companies become entities appreciated by society."

**■ The Vision Behind April Dream** PR TIMES' April Dream is a project for companies to express their dreams.

Our dream is to "envelop the world in a circle of gratitude."

People appreciate people, companies are appreciated by society, and that gratitude drives the economy.

Lumission will continue to take on challenges to realize such a future.

**■ Business Activities** Our company provides the following initiatives to support companies in organizing their service value and utilizing it in management:

**● The CEO's Alter Ego (Shacho no Bunshin)** A support service that organizes the judgment criteria and values of executives and makes them shareable within the organization. https://lp.lumission.world/

**● Gohō-yoshi Management Seminar** A seminar explaining management concepts that simultaneously align profit, human resources, and philosophy. https://lumission.world/jp/media/kyoka/pr1/

**■ Related Articles (Lumission Owned Media)** ■ Articles on Management Philosophy and Principles https://lumission.world/jp/media/philosophy/

Articles on Business Improvement and Profitability Enhancement https://lumission.world/jp/media/kaizen/

Articles on Human Resources and Organizational Issues https://lumission.world/jp/media/human/

Articles on Managers' Concerns https://lumission.world/jp/media/nayami/

Articles on Marketing and Customer Acquisition Strategies https://lumission.world/jp/media/marketing/

Growth Strategies for Small and Medium-sized Enterprises https://lumission.world/jp/media/

Management Philosophy for Company Growth https://lumission.world/jp/media/philosophy/

Practical Methods for Business Improvement https://lumission.world/jp/media/kaizen/

Approaches to Organizational Reform and Human Resource Development https://lumission.world/jp/media/human/

Managers' Concerns and Solutions https://lumission.world/jp/media/nayami/

**■ Company Overview** Company Name: Lumission Inc. Location: Shinagawa East One Tower 7F, 2-16-1 Konan, Minato-ku, Tokyo Official Website: https://lumission.world/jp/ Contact: https://lumission.world/jp/contact