Lumission Co., Ltd. Launches Free "Customer Acquisition Funnel Checklist" for Business Owners

Lumission Co., Ltd., headquartered in Minato-ku, Tokyo, has launched a free support program for business owners of small and growing companies, specifically those with annual sales between 100 million and 10 billion yen. The program provides a "Customer Acquisition Funnel Checklist" designed to help organize the entire process from customer acquisition to sales. This checklist systematically visualizes the customer journey, including awareness, interest, comparison, consideration, application, closing, and repeat business. It addresses common challenges faced by business owners, such as low conversion from marketing efforts to inquiries and inconsistent results from advertising and social media campaigns. The core issue identified is the lack of a well-designed customer acquisition funnel. The checklist functions as a framework to break down the sales process, identify problems, and pinpoint areas for improvement. Key components include defining target personas, designing awareness strategies (advertising, SNS, SEO), creating engaging content (articles, videos, landing pages), building trust (case studies, testimonials), optimizing inquiry channels, structuring sales and closing processes, and developing strategies for repeat business and customer referrals. By using the checklist, businesses can identify where customers disengage, understand the root causes of low sales conversion, prioritize improvements, and implement concrete solutions. Lumission offers this tool for free to promote the development of sustainable, advertising-independent customer acquisition systems. The program involves a quick registration for "President's Alter Ego," a free individual business consultation, and access to the checklist download. Future plans include expanding acquisition templates, developing industry-specific funnel models, enhancing LTV maximization funnels, and integrating sales and marketing support. Lumission's business focuses on management support and consulting for small and medium-sized enterprises.