[April Dream] Toward a 'Gratitude Economy' Overflowing the World by 2035
Lumission Co., Ltd. announced its long-term vision to realize a 'Gratitude Economy' by 2035 as part of the April Dream project. The company advocates for '5-Way Prosperity Management' to transition from a competitive business model to a supportive, co-creative society.
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- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 08:48 (472h 0m after Collected)
Lumission Co., Ltd. (Minato-ku, Tokyo) is participating in PR TIMES' 'April Dream' project and sharing its vision of 'realizing a "Gratitude Economy" overflowing with appreciation worldwide by 2035.'
This dream is not an April Fool's joke. It is a future we are seriously striving to achieve. Our goal is to create a new form of economy where not only corporate profits but society as a whole becomes prosperous. We are challenging ourselves to realize a society where gratitude circulates through our management philosophy called '5-Way Prosperity Management.'
### ■ Why a 'Gratitude Economy' is Needed Now
Many of today's businesses center on a competitive model where companies fight over customers in the market. Companies selling similar products compete on advertising and price, and relationships with customers tend to be short-term. As a result, problems such as price wars, an emphasis on short-term sales, dilution of customer relationships, and excessive competition between companies have emerged.
However, business is originally supposed to generate revenue as a result of providing value for which customers feel grateful. Therefore, we are proposing a new value system called an 'economy where the reward for gratitude becomes money.' This is an economic model where companies that are appreciated by society grow, rather than just pursuing profit.
### ■ '5-Way Prosperity Management': A New Management Model
Lumission proposes '5-Way Prosperity Management' as a management philosophy that evolves the 'Sanpo-Yoshi' (Three-Way Satisfaction) of Omi merchants. We aim for corporate activities to be in a good state for all of the following five parties:
- Good for the Company: The company generates sustainable profits and grows.
- Good for Employees: Workers grow and their lives become enriched.
- Good for Customers: Customers feel value, leading to long-lasting relationships of trust.
- Good for Society: The company becomes trusted by the community.
- Good for Future Generations: Value is left for the next generation.
We believe that the circulation of these five factors enables both corporate growth and social development.
### ■ From Competitive Business to Supportive Business
Many companies are structured to compete over customers based on 'individual products.' However, what we aim for is a business model that stays close to the customer's life. For example, rather than just selling a single product, we build a system where multiple companies provide the services necessary for a customer's growth as partners—such as management support, HR support, marketing, fundraising, business strategy, DX, and international expansion. In this model, companies do not compete; instead, they solve customer issues by leveraging each other's strengths. As a result, customer satisfaction increases, creating a virtuous cycle where companies grow together.
This dream is not an April Fool's joke. It is a future we are seriously striving to achieve. Our goal is to create a new form of economy where not only corporate profits but society as a whole becomes prosperous. We are challenging ourselves to realize a society where gratitude circulates through our management philosophy called '5-Way Prosperity Management.'
### ■ Why a 'Gratitude Economy' is Needed Now
Many of today's businesses center on a competitive model where companies fight over customers in the market. Companies selling similar products compete on advertising and price, and relationships with customers tend to be short-term. As a result, problems such as price wars, an emphasis on short-term sales, dilution of customer relationships, and excessive competition between companies have emerged.
However, business is originally supposed to generate revenue as a result of providing value for which customers feel grateful. Therefore, we are proposing a new value system called an 'economy where the reward for gratitude becomes money.' This is an economic model where companies that are appreciated by society grow, rather than just pursuing profit.
### ■ '5-Way Prosperity Management': A New Management Model
Lumission proposes '5-Way Prosperity Management' as a management philosophy that evolves the 'Sanpo-Yoshi' (Three-Way Satisfaction) of Omi merchants. We aim for corporate activities to be in a good state for all of the following five parties:
- Good for the Company: The company generates sustainable profits and grows.
- Good for Employees: Workers grow and their lives become enriched.
- Good for Customers: Customers feel value, leading to long-lasting relationships of trust.
- Good for Society: The company becomes trusted by the community.
- Good for Future Generations: Value is left for the next generation.
We believe that the circulation of these five factors enables both corporate growth and social development.
### ■ From Competitive Business to Supportive Business
Many companies are structured to compete over customers based on 'individual products.' However, what we aim for is a business model that stays close to the customer's life. For example, rather than just selling a single product, we build a system where multiple companies provide the services necessary for a customer's growth as partners—such as management support, HR support, marketing, fundraising, business strategy, DX, and international expansion. In this model, companies do not compete; instead, they solve customer issues by leveraging each other's strengths. As a result, customer satisfaction increases, creating a virtuous cycle where companies grow together.