Popular Thai Swimwear Brand 'APRILPOOLDAY' Holds POP-UP at NEWoMan Takanawa! Featuring 'Fashion-Look' Swimwear and Kids' Line for Matching Parent-Child Outfits
Key facts
- Popular Thai Swimwear Brand 'APRILPOOLDAY' Holds POP-UP at NEWoMan Takanawa! Featuring 'Fashion-Look' Swimwear and Kids' Line for Matching Parent-Child Outfits
- Lumine Co., Ltd. is supporting the first full-scale Japanese launch of the popular Thai swimwear brand 'APRILPOOLDAY' with a POP-UP store at NEWoMan Takanawa from July 1 to July 15, 2026. The brand, known for its 'fashion-look' swimwear, will debut its latest collection and kids' line in Japan. Creative Director Min will also visit, as part of Lumine's global strategy to introduce Asian culture to Japan.
- Source: PR Times
- Date: June 2, 2026
Direct answer
Lumine Co., Ltd. is supporting the first full-scale Japanese launch of the popular Thai swimwear brand 'APRILPOOLDAY' with a POP-UP store at NEWoMan Takanawa from July 1 to July 15, 2026. The brand, known for its 'fashion-look' swimwear, will debut its latest collection and kids' line in Japan. Creative Director Min will also visit, as part of Lumine's global strategy to introduce Asian culture to Japan.
- Citation
- Popular Thai Swimwear Brand 'APRILPOOLDAY' Holds POP-UP at NEWoMan Takanawa! Featuring 'Fashion-Look' Swimwear and Kids' Line for Matching Parent-Child Outfits (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
Lumine Co., Ltd. is supporting the first full-scale Japanese launch of the popular Thai swimwear brand 'APRILPOOLDAY' with a POP-UP store at NEWoMan Takanawa from July 1 to July 15, 2026. The brand, known for its 'fashion-look' swimwear, will debut its latest collection and kids' line in Japan. Creative Director Min will also visit, as part of Lumine's global strategy to introduce Asian culture to Japan.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 11:00
- 🔍 Collected: June 2, 2026 at 11:28 (28 min after Published)
- 🤖 AI Analyzed: June 2, 2026 at 12:34 (1h 5m after Collected)
APRILPOOLDAY is a globally popular brand originating from Thailand, known for swimwear that elevates colors and sensibilities inspired by Thai culture into modern designs. Lumine is supporting this first full-scale Japanese expansion through its unique curation.
POP-UP Overview
Period: July 1 (Wed) – July 15 (Wed), 2026
Location: NEWoMan Takanawa North 4F '+Lab 4'
Hours: 11:00 – 20:00
About APRILPOOLDAY
Founded in Thailand in 2013, the brand is known for designs inspired by art and culture, and 'fashion-look' swimwear. It proposes an urban yet playful style rooted in the open culture of Phuket, Thailand.
Concept of the Japan Launch
This POP-UP marks the first full-scale launch in Japan, featuring the 2026 collection and a popular kids' line. Customers will receive an original pouch, mirroring the service at the flagship store in Thailand.
Special Event
Creative Director Min will visit the store on July 4 (Sat) and July 5 (Sun) at 14:00.
Background
Lumine, under its 'Global & Sustainable' vision, acts as a hub connecting Japan and the world. By supporting the expansion of APRILPOOLDAY, Lumine contributes to building a society that respects diversity.
FAQ
What is Lumine's global strategy?
To act as a hub connecting Japan and the world, leveraging its network to introduce international brands to Japan and promote Japanese goods globally.
What are the key facts in this article?
Lumine Co., Ltd. is supporting the first full-scale Japanese launch of the popular Thai swimwear brand 'APRILPOOLDAY' with a POP-UP store at NEWoMan Takanawa from July 1 to July 15, 2026. The brand, known for its 'fashion-look' swimwear, will debut its latest collection and kids' line in Japan. Creative Director Min will also visit, as part of Lumine's global strategy to introduce Asian culture to Japan.
What is the direct answer?
Lumine Co., Ltd. is supporting the first full-scale Japanese launch of the popular Thai swimwear brand 'APRILPOOLDAY' with a POP-UP store at NEWoMan Takanawa from July 1 to July 15, 2026. The brand, known for its 'fashion-look' swimwear, will debut its latest collection and kids' line in Japan. Creative Director Min will also visit, as part of Lumine's global strategy to introduce Asian culture to Japan.