Around 30 Curated Japanese Brands Including ATON and suzusan Gather During Paris Fashion Week / LUMINE's First Expansion into Paris! "tokyo sense" POP-UP Held
LUMINE Co., Ltd. will host its first POP-UP, "tokyo sense," in Paris during Paris Fashion Week, showcasing approximately 30 Japanese brands to broadcast Japan's traditional and modern craftsmanship to the world.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 18, 2026 at 20:29 (224h 58m after Collected)
LUMINE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Teruyuki Omote) will hold a POP-UP in Paris, France during Paris Fashion Week as part of the "tokyo sense" project, which shares the appeal of Japanese brands with the world.
At this event, approximately 30 Japanese brands that modernly express traditional Japanese craftsmanship and spirit will gather. As a hub connecting Japan and the world, it will broadcast the charm of Japanese traditional culture and craftsmanship.
Under the slogan "From Japan's LUMINE to the World's LUMINE," LUMINE is building a global network linking domestic and overseas bases. By holding a POP-UP in Paris—a mature fashion market—LUMINE will share Japanese values globally while acknowledging differences in culture and lifestyles.
POINT
- "tokyo sense," a project conveying the charm of Japanese brands to the world, launches in Paris, France!
- LUMINE's first! A POP-UP gathering about 30 Japanese brands will be held during Paris Fashion Week.
- Collaboration with partners, including world-renowned creative director Andreas.
Project Background
As a hub connecting the world and Japan, LUMINE is advancing the construction of a global network linking domestic and overseas locations. This project was planned as part of this effort, continuously broadcasting the appeal of Japanese brands and craftsmanship to the world.
The concept of this project is "Japan Sustain —Timeless and Evolving—". It blends the timeless essential value (Timeless), such as the spirituality cultivated in Japan since ancient times and the artisan's dedication in the details unswayed by trends, with the strength of Japanese craftsmanship that flexibly continues to evolve to meet modern lifestyles and needs (Evolving). This fuses the depth of Japanese culture with its living modern appeal, broadcasting it globally.
As one of the initiatives, a POP-UP will be held in Paris, the city of fashion, which has a deep understanding of craftsmanship and aesthetics. While feeling the differences in cultural backgrounds and lifestyles, we will introduce uniquely Japanese values to the world, using this initiative as a starting point for future developments.
POP-UP Overview
This POP-UP will feature around 30 carefully selected Japanese brands that express traditional Japanese and craftsmanship spirit in a modern way. Held concurrently with Paris Fashion Week, it will cross diverse categories such as fashion, craft, and beauty, creating a space to experience uniquely Japanese aesthetics and values.
At this event, approximately 30 Japanese brands that modernly express traditional Japanese craftsmanship and spirit will gather. As a hub connecting Japan and the world, it will broadcast the charm of Japanese traditional culture and craftsmanship.
Under the slogan "From Japan's LUMINE to the World's LUMINE," LUMINE is building a global network linking domestic and overseas bases. By holding a POP-UP in Paris—a mature fashion market—LUMINE will share Japanese values globally while acknowledging differences in culture and lifestyles.
POINT
- "tokyo sense," a project conveying the charm of Japanese brands to the world, launches in Paris, France!
- LUMINE's first! A POP-UP gathering about 30 Japanese brands will be held during Paris Fashion Week.
- Collaboration with partners, including world-renowned creative director Andreas.
Project Background
As a hub connecting the world and Japan, LUMINE is advancing the construction of a global network linking domestic and overseas locations. This project was planned as part of this effort, continuously broadcasting the appeal of Japanese brands and craftsmanship to the world.
The concept of this project is "Japan Sustain —Timeless and Evolving—". It blends the timeless essential value (Timeless), such as the spirituality cultivated in Japan since ancient times and the artisan's dedication in the details unswayed by trends, with the strength of Japanese craftsmanship that flexibly continues to evolve to meet modern lifestyles and needs (Evolving). This fuses the depth of Japanese culture with its living modern appeal, broadcasting it globally.
As one of the initiatives, a POP-UP will be held in Paris, the city of fashion, which has a deep understanding of craftsmanship and aesthetics. While feeling the differences in cultural backgrounds and lifestyles, we will introduce uniquely Japanese values to the world, using this initiative as a starting point for future developments.
POP-UP Overview
This POP-UP will feature around 30 carefully selected Japanese brands that express traditional Japanese and craftsmanship spirit in a modern way. Held concurrently with Paris Fashion Week, it will cross diverse categories such as fashion, craft, and beauty, creating a space to experience uniquely Japanese aesthetics and values.