Thank You from Tokyo Natto! "Natto Day" Limited-Time Campaign: 1,000 Yen Flat Rate Including Shipping

Lumiere Co., Ltd. (Head Office: Kita-ku, Osaka City, Osaka Prefecture; Representative Director: Kōyasu Shigeru; Business Office: Matsusaka City, Mie Prefecture), which develops the domestic soybean natto brand "Tokyo Natto," will hold the "Thank You from Tokyo Natto! 1000 Yen Flat Rate Natto Day Limited Campaign" from Saturday, July 4, 2026, to Saturday, July 11, 2026, to express gratitude for your continued patronage, coinciding with "Natto Day" on July 10.

This campaign will feature a special set combining Tokyo Natto's standard products, "Tokyo Natto Small Bean 3P" and "Tokyo Natto Minced 2P," with "Natto Eaten with Ise Udon Sauce," which is popular as a local specialty of Mie Prefecture. This set will be sold for a flat rate of 1,000 yen (tax included), including shipping.

Sales will be conducted through the official store on Rakuten Ichiba and the company's own e-commerce site. This offer is designed to be easily tryable not only for customers who have been loyal patrons of Tokyo Natto but also for those who "have never tried Tokyo Natto before."

July 10 is "Natto Day." Enjoy a Fun Natto Experience Every Day

July 10 is known as "Natto Day," based on the Japanese wordplay of "na" (7) and "tou" (10). On this occasion, Tokyo Natto has prepared a special set priced at 1,000 yen including shipping, with the desire to let more people enjoy the appeal of natto.

This set includes not only the standard small bean and minced natto, which are easy to incorporate into breakfast and daily meals, but also a new sensation of natto to be enjoyed with the sweet and rich Ise Udon sauce. You can enjoy Natto Day by comparing "usual natto" with "slightly special natto."

Campaign Overview

Campaign Name

Thank You from Tokyo Natto! 1000 Yen Flat Rate Natto Day Limited Campaign

Campaign Period

Saturday, July 4, 2026 - Saturday, July 11, 2026

Sales Price

1,000 yen (tax included, shipping included)

Sales Locations

Official Store on Rakuten Ichiba

Company's Own E-commerce Site

Product Set

Tokyo Natto Small Bean 3P

Tokyo Natto Minced 2P

Natto Eaten with Ise Udon Sauce 3P

*The number of units available for sale may be limited.

About "Natto Eaten with Ise Udon Sauce"

"Natto Eaten with Ise Udon Sauce" is a product that combines natto with a sweet and rich sauce that has been popular locally in Ise for a long time. On the company's e-commerce product page, it is introduced as a product where the "tsuyudaku" (plenty of sauce) characteristic of Ise Udon sauce blends well with Mie Prefecture-produced large-bean natto, allowing you to enjoy a rich flavor.

It is recommended not only as a side dish for rice but also for arrangements with udon, cold tofu, and egg-over-rice. It's a dish that allows you to experience the regional food culture, offering a different taste from your usual natto.

Comments from Staff

We have planned this special "Natto Day" limited campaign with gratitude to everyone who has been supporting Tokyo Natto.

This time, in addition to the standard small bean and minced natto, you can also enjoy "Natto Eaten with Ise Udon Sauce," which has been well-received since its release in March of this year. By setting the price at an accessible 1,000 yen including shipping, we hope to provide an opportunity for more people to discover the taste of Tokyo Natto.

We hope that this "Natto Day" will inspire you to enjoy incorporating fermented foods into your daily meals.

[Additional Information] 🥢 "Ise Udon Sauce" Now Available!

This product is a natto-specific sauce that utilizes the rich sweetness and theコク (richness/depth) of tamari soy sauce, which is also characteristic of Ise's food culture.

When mixed with natto, it creates a rich flavor that is deeply delicious and pairs perfectly with rice.

Product Outline

Product Name: Ise Udon Sauce (No Preservatives Added) Sweet Style

Contents: 250ml

Sales Price: 648 yen (tax included) + shipping

Expiration Date: 90 days

*Values shown in the ingredient list are approximate.

Recommended for everyday meals as well as for gifts. Please take this opportunity to savor the unique taste of Ise.

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