Natto Brand Tokyo Natto Launches Subscription Plans for Select Products on Rakuten Ichiba

Lumiere Inc. (Head office: Osaka City, Osaka; Representative: Yasuhiro Shiitsu), which operates the natto brand Tokyo Natto, has launched subscription plans for select products at its Rakuten Ichiba store due to strong customer demand. Products from its sister brand Amehare Fermentation House, which focuses on carefully bringing out the character of ingredients, are also included. The newly launched subscription plans allow customers to continue purchasing eligible products at prices lower than regular orders. The plans are designed for people who want to incorporate natto into their daily health routine, keep natto made with Japanese-grown soybeans stocked at home, or purchase in bulk for gifts or family use. The top three best-selling products from April to May at the Rakuten Ichiba store, including tasting sets and assortment products, are also eligible for subscription purchases. The No. 1 product is Tokyo Natto’s “Three Oise Mairi Natto and Three Ise Natto Sudare” set. This straw natto assortment offers flavors inspired by Ise and is distinctive to Tokyo Natto. It is suitable for home use as well as small gifts. The regular purchase price is 2,808 yen including tax with free shipping, while the subscription price is 2,667 yen including tax with free shipping. The No. 2 product is Tokyo Natto’s “Tanba Black Soybean Natto 40g 2-pack × 10 set.” Made with Tanba black soybeans, this natto highlights the strong presence of the beans. It is recommended for family meals and daily health routines, and also meets demand for bulk purchases. The regular purchase price is 3,888 yen including tax with free shipping, while the subscription price is 3,693 yen including tax with free shipping. The No. 3 product is Tokyo Natto’s “Complete Set for Comparing 10 Varieties.” This popular set allows customers to enjoy a range of Tokyo Natto flavors at once. It is suitable for first-time Tokyo Natto customers and as a gift for natto lovers. The regular purchase price is 3,420 yen including tax with free shipping, while the subscription price is 3,078 yen including tax with free shipping. These best-selling products can now be purchased through subscriptions at prices lower than regular orders. Customers can avoid forgetting to restock while continuing to add carefully crafted natto to their daily meals. The ranking is based on sales at the Tokyo Natto Rakuten Ichiba store from April to May. The sister brand Amehare Fermentation House offers “One-Month Natto,” a product that lets customers enjoy changes in flavor as fermentation gradually progresses at home. Related products include a set with salted kombu jointly developed with Kansou, a long-established tsukudani shop in Osaka. The salted kombu is made by finely cutting kombu from Hokkaido, slowly cooking it in a direct-fire kettle, then drying it to concentrate its umami. Fragrant sesame is added to create a furikake-style topping. When paired with matured natto, it combines rich depth with the powerful umami of soybeans, creating a deep flavor and lingering finish. The Rakuten Ichiba store is currently distributing a 500-yen discount coupon for first-time customers. Along with the launch of subscriptions, the company is offering an easier opportunity to try its carefully made natto using Japanese-grown soybeans. The products are recommended for people who want to add natto to daily breakfasts or dinners, those looking to begin a health-conscious diet, and customers searching for distinctive fermented foods as gifts or souvenirs. Product and purchase page: Rakuten Ichiba store https://www.rakuten.co.jp/toukyounattou/ Company overview: Lumiere Inc.; Representative: Yasuhiro Shiitsu; Established: 2025; Capital: 10 million yen; Head office: 3-3-5 Tenmabashi, Kita-ku, Osaka City, Osaka; Office: 698-3 Ooguroda-cho, Matsusaka City, Mie; Business: Natto food manufacturing. Official website: https://lumiere-natto.com/