[Disaster Stockpile x Branding x SDGs] brandly, Custom Design Water, Launches "8-Year Long-Term Preservation Water" for Companies and Municipalities
Lucid Co., Ltd. has launched an "8-Year Long-Term Preservation Water" under its brandly label, featuring custom-designed pouch containers. It serves as an SDGs-compliant corporate stockpile that reduces waste by 71%.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 13:18 (98h 46m after Collected)
Lucid Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Reiko Imamura; hereafter "brandly") has begun offering the "8-Year Long-Term Preservation Water" as the 3rd installment of its original novelty series under 'brandly', which plans, manufactures, and sells custom-designed novelty water in pouch containers. Preservation water printed with the original logos of companies, municipalities, and organizations is available starting from a minimum of 1,020 bottles (34 cases).
This product encapsulates natural mineral water from Minamiaso Village, Kumamoto Prefecture, in an aluminum light-shielding pouch, subjected to high-temperature heat sterilization to provide a long-term preservation water with a shelf life of over 8 years. By using pouch containers that reduce garbage volume by 71% compared to PET bottles, it simultaneously achieves disaster stockpiling and SDGs activities. We are expanding the technology and philosophy of the original water 'brandly', which has been adopted by over 500 highly sensitive companies in apparel, IT, beauty, and hospitality, into the field of disaster stockpiling.
Image of logo/design printing, 30-bottle case, and product
See details
■ Background of the Launch
During the 2016 Kumamoto earthquakes, water outages were prolonged even in Minamiaso, our manufacturing base, and we witnessed the reality where drinking water couldn't reach even one of Japan's leading water source areas. This experience sparked the question: "We want to create water that can be reliably protected for 8 years."
Having started the pouch water business in 2012 and accumulated a shipping track record of over 13 million bottles, our company aimed to utilize the technology and branding know-how of that product to provide disaster stockpiles not just as "mere stockpiles," but as "branding tools bearing the names of companies and municipalities."
In recent years, the movement to review disaster stockpiles as part of strengthening corporate BCP (Business Continuity Planning) and SDGs management has been accelerating. This product was developed as a solution that simultaneously solves the three challenges of disaster stockpiling, branding, and SDGs.
■ Product Features
1. Guaranteed Shipment with Over 8 Years of Shelf Life
Uses natural water from Minamiaso Village, Kumamoto Prefecture (soft water containing 55mg/L silica, pH 7.0-8.4). After high-temperature heat sterilization, an aluminum light-shielding film blocks light and oxygen. It has cleared inspections for products aged up to 10 years and 1 month from manufacturing at a registered inspection agency specified by the Food Sanitation Law. Only products with a shelf life of 8 years or more from the manufacturing date are shipped as "good products."
2. Long-Term Preservation Water Printed with Your Original Logo
Your company logo, company name, and message can be printed in single-color black on the upper left area of the package (15mm high x 65mm wide). It can be delivered to employees, business partners, and local residents as "your own brand's stockpile water."
3. SDGs Compliant with 71% Garbage Reduction (compared to PET bottles)
Adopts an aluminum light-shielding pouch that becomes less than 1mm thin after drinking. It significantly reduces bulk upon disposal, contributing to corporate sustainability activities and CSR measures.
4. 100% Natural Mineral Water from Minamiaso, Kumamoto
Uses natural mineral water (soft water containing 55mg/L silica, pH 7.0-8.4) drawn from a water source on the south side of Mount Aso. It is a trusted production area we have been using since 2012.
5. Supports from a Minimum of 1,020 Bottles to Large-Scale Procurement of Over 100,000 Bottles
Orders can be placed in units of 30 bottles starting from a minimum lot of 1,020 bottles. It caters to a wide range of lot sizes, from small-scale in-house stockpiling to large-scale procurement for municipalities and large corporations. Delivery is possible in as little as 2 weeks.
■ Expected Usage Scenes
- Corporate BCP/disaster stockpile (in-house stockpile with company logo)
- Disaster stockpile for municipalities/governments (distributed to residents with municipality name/logo)
- Stockpile distribution to employees/offices (as home stockpile support/employee benefit)
- CSR/sustainability measures (simultaneously achieving disaster stockpiling and SDGs)
- Anniversary gifts/novelty gifts (as a memento kept on hand for 8 years)
- Participation gifts for disaster drills and events
- Distribution to visitors at exhibitions and conferences
- Co-sponsorship/sponsor distribution, corporate hometown tax donation related
- Sales as original disaster prevention goods
Image of corporate logo printing / Image of municipal logo printing
■ Logo/Design Printing Specifications
- Logo printing: Upper left of the package, 15mm high x 65mm wide, single color black
- Supported extensions
This product encapsulates natural mineral water from Minamiaso Village, Kumamoto Prefecture, in an aluminum light-shielding pouch, subjected to high-temperature heat sterilization to provide a long-term preservation water with a shelf life of over 8 years. By using pouch containers that reduce garbage volume by 71% compared to PET bottles, it simultaneously achieves disaster stockpiling and SDGs activities. We are expanding the technology and philosophy of the original water 'brandly', which has been adopted by over 500 highly sensitive companies in apparel, IT, beauty, and hospitality, into the field of disaster stockpiling.
Image of logo/design printing, 30-bottle case, and product
See details
■ Background of the Launch
During the 2016 Kumamoto earthquakes, water outages were prolonged even in Minamiaso, our manufacturing base, and we witnessed the reality where drinking water couldn't reach even one of Japan's leading water source areas. This experience sparked the question: "We want to create water that can be reliably protected for 8 years."
Having started the pouch water business in 2012 and accumulated a shipping track record of over 13 million bottles, our company aimed to utilize the technology and branding know-how of that product to provide disaster stockpiles not just as "mere stockpiles," but as "branding tools bearing the names of companies and municipalities."
In recent years, the movement to review disaster stockpiles as part of strengthening corporate BCP (Business Continuity Planning) and SDGs management has been accelerating. This product was developed as a solution that simultaneously solves the three challenges of disaster stockpiling, branding, and SDGs.
■ Product Features
1. Guaranteed Shipment with Over 8 Years of Shelf Life
Uses natural water from Minamiaso Village, Kumamoto Prefecture (soft water containing 55mg/L silica, pH 7.0-8.4). After high-temperature heat sterilization, an aluminum light-shielding film blocks light and oxygen. It has cleared inspections for products aged up to 10 years and 1 month from manufacturing at a registered inspection agency specified by the Food Sanitation Law. Only products with a shelf life of 8 years or more from the manufacturing date are shipped as "good products."
2. Long-Term Preservation Water Printed with Your Original Logo
Your company logo, company name, and message can be printed in single-color black on the upper left area of the package (15mm high x 65mm wide). It can be delivered to employees, business partners, and local residents as "your own brand's stockpile water."
3. SDGs Compliant with 71% Garbage Reduction (compared to PET bottles)
Adopts an aluminum light-shielding pouch that becomes less than 1mm thin after drinking. It significantly reduces bulk upon disposal, contributing to corporate sustainability activities and CSR measures.
4. 100% Natural Mineral Water from Minamiaso, Kumamoto
Uses natural mineral water (soft water containing 55mg/L silica, pH 7.0-8.4) drawn from a water source on the south side of Mount Aso. It is a trusted production area we have been using since 2012.
5. Supports from a Minimum of 1,020 Bottles to Large-Scale Procurement of Over 100,000 Bottles
Orders can be placed in units of 30 bottles starting from a minimum lot of 1,020 bottles. It caters to a wide range of lot sizes, from small-scale in-house stockpiling to large-scale procurement for municipalities and large corporations. Delivery is possible in as little as 2 weeks.
■ Expected Usage Scenes
- Corporate BCP/disaster stockpile (in-house stockpile with company logo)
- Disaster stockpile for municipalities/governments (distributed to residents with municipality name/logo)
- Stockpile distribution to employees/offices (as home stockpile support/employee benefit)
- CSR/sustainability measures (simultaneously achieving disaster stockpiling and SDGs)
- Anniversary gifts/novelty gifts (as a memento kept on hand for 8 years)
- Participation gifts for disaster drills and events
- Distribution to visitors at exhibitions and conferences
- Co-sponsorship/sponsor distribution, corporate hometown tax donation related
- Sales as original disaster prevention goods
Image of corporate logo printing / Image of municipal logo printing
■ Logo/Design Printing Specifications
- Logo printing: Upper left of the package, 15mm high x 65mm wide, single color black
- Supported extensions