LTS to Host Seminar on the Latest Management Science 'Effectuation' – Core Essence and Potential for Management Use
LTS will hold a seminar on June 25th in Tokyo featuring Professor Kei Kuriki of Kobe University to discuss 'Effectuation,' an entrepreneurial decision-making theory, and its application in corporate market creation.
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LTS Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroaki Kabashima; hereinafter 'LTS') will hold a seminar titled 'Latest Management Science "Effectuation" – Core Essence and Potential for Management Use' on Thursday, June 25th, at 2:00 PM at the LTS Head Office (nearest station: Akasaka-mitsuke). Applications can be made via the event page. *Pre-registration required, free of charge.
■ Seminar Content Structure
□ Keynote Speech: Kei Kuriki (Kobe University Graduate School)
- Why Effectuation is required for market creation
- How Effectuation is utilized in market creation
□ Lecture: Takashi Nishigawa (LTS)
- Successful domestic and international cases
- Effectiveness for management strategy and corporate governance
■ Event Overview
- Date and Time: Thursday, June 25, 2026, 2:00 PM – 3:30 PM
- Format: In-person only
- Venue: LTS Head Office Seminar Room
15th Floor, Akasaka Center Building, 1-3-13 Moto-Akasaka, Minato-ku, Tokyo 107-0051
- Event Page/Registration: https://lt-s.jp/news/seminar/2026-04-24-2
- Target Audience:
- Corporate Planning staff
- Business Planning staff
- General Managers/Managers of business departments
- Others interested in the topic
*We kindly ask competitors in the same industry to refrain from attending. If we determine an attendee is from a competitor, we may decline their participation. Thank you for your understanding.
- Participation Fee: Free
- Registration Deadline: Until noon on June 24th *Registration will close when the capacity of 30 is reached.
■ Speakers
Kei Kuriki (Professor, Graduate School of Business Administration, Kobe University)
Completed a doctoral course at the Graduate School of Business Administration, Kobe University. After serving as an associate professor at Okayama University, he assumed his current position in 2012. He researches and teaches entrepreneur marketing, new business creation, and business models. He serves as the president of the Japan Society of Consumer Behavior, a director of the Japan Marketing Academy, and a director of the Japan Effectuation Association.
Takashi Nishigawa (Acting General Manager, Strategy Management Consulting Department, LTS)
Long involved in business and brand strategy at agencies and corporations, he joined LTS in 2021. He has extensive experience in restructuring strategies for both B2C and B2B businesses by grasping the true needs of end-users and co-creating with stakeholders for both domestic and international markets. Expertise: competitive/portfolio strategy, discovering core strengths and brand strategy through reintegration, and market-creating PR/IMC strategy construction.
■ Program
□ 14:00 – 14:05: Opening Remarks
□ 14:05 – 14:50: Keynote Speech: Learning Market Creation from Entrepreneurs "Effectuation" / Kei Kuriki, Kobe University
Effectuation is a theory that captures the decision-making and actions of expert entrepreneurs. Even if the future cannot be predicted, it can be created. Learn why and how effectuation is necessary for market creation.
□ 14:50 – 15:30: Lecture: Effectiveness of an Effectuation-like Approach in Management / Takashi Nishigawa, LTS
Effectuation has recently gained attention in Japan as an entrepreneur's theory. This session will organize the historical and contemporary background requiring innovation and new business development, and analyze successful examples from an effectuation perspective. While unraveling the success factors, the effectiveness at the management strategy and corporate management level will be clarified.
□ 15:30 –: Q&A *Optional participation
A Q&A session will be held after the lecture. Exchange of business cards with speakers is also possible. Those interested are encouraged to participate.
*Content is subject to change without notice.
About LTS Corporation: Tokyo Stock Exchange Prime Market (6560) URL: https://lt-s.jp/
LTS provides comprehensive services centered on hands-on consulting to enhance clients' business agility and transformation execution capabilities.
■ Seminar Content Structure
□ Keynote Speech: Kei Kuriki (Kobe University Graduate School)
- Why Effectuation is required for market creation
- How Effectuation is utilized in market creation
□ Lecture: Takashi Nishigawa (LTS)
- Successful domestic and international cases
- Effectiveness for management strategy and corporate governance
■ Event Overview
- Date and Time: Thursday, June 25, 2026, 2:00 PM – 3:30 PM
- Format: In-person only
- Venue: LTS Head Office Seminar Room
15th Floor, Akasaka Center Building, 1-3-13 Moto-Akasaka, Minato-ku, Tokyo 107-0051
- Event Page/Registration: https://lt-s.jp/news/seminar/2026-04-24-2
- Target Audience:
- Corporate Planning staff
- Business Planning staff
- General Managers/Managers of business departments
- Others interested in the topic
*We kindly ask competitors in the same industry to refrain from attending. If we determine an attendee is from a competitor, we may decline their participation. Thank you for your understanding.
- Participation Fee: Free
- Registration Deadline: Until noon on June 24th *Registration will close when the capacity of 30 is reached.
■ Speakers
Kei Kuriki (Professor, Graduate School of Business Administration, Kobe University)
Completed a doctoral course at the Graduate School of Business Administration, Kobe University. After serving as an associate professor at Okayama University, he assumed his current position in 2012. He researches and teaches entrepreneur marketing, new business creation, and business models. He serves as the president of the Japan Society of Consumer Behavior, a director of the Japan Marketing Academy, and a director of the Japan Effectuation Association.
Takashi Nishigawa (Acting General Manager, Strategy Management Consulting Department, LTS)
Long involved in business and brand strategy at agencies and corporations, he joined LTS in 2021. He has extensive experience in restructuring strategies for both B2C and B2B businesses by grasping the true needs of end-users and co-creating with stakeholders for both domestic and international markets. Expertise: competitive/portfolio strategy, discovering core strengths and brand strategy through reintegration, and market-creating PR/IMC strategy construction.
■ Program
□ 14:00 – 14:05: Opening Remarks
□ 14:05 – 14:50: Keynote Speech: Learning Market Creation from Entrepreneurs "Effectuation" / Kei Kuriki, Kobe University
Effectuation is a theory that captures the decision-making and actions of expert entrepreneurs. Even if the future cannot be predicted, it can be created. Learn why and how effectuation is necessary for market creation.
□ 14:50 – 15:30: Lecture: Effectiveness of an Effectuation-like Approach in Management / Takashi Nishigawa, LTS
Effectuation has recently gained attention in Japan as an entrepreneur's theory. This session will organize the historical and contemporary background requiring innovation and new business development, and analyze successful examples from an effectuation perspective. While unraveling the success factors, the effectiveness at the management strategy and corporate management level will be clarified.
□ 15:30 –: Q&A *Optional participation
A Q&A session will be held after the lecture. Exchange of business cards with speakers is also possible. Those interested are encouraged to participate.
*Content is subject to change without notice.
About LTS Corporation: Tokyo Stock Exchange Prime Market (6560) URL: https://lt-s.jp/
LTS provides comprehensive services centered on hands-on consulting to enhance clients' business agility and transformation execution capabilities.