Certified Rent Debt Guarantee Company LS Support Turns Senior Household Rental 'Anxiety' into a 'Strategy for Being Chosen': Providing Necessary Safeguards in a One-Stop Solution
LS Support, a member of the Homenet Group, is strengthening its comprehensive solutions for property management companies and owners to facilitate the housing of senior households. By providing a one-stop service covering rent guarantees, monitoring, post-mortem administrative delegation, and landlord insurance, the company aims to mitigate risks and help owners view senior tenants as a stable, long-term asset.
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- 📰 Published: April 2, 2026 at 19:00
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LS Support Co., Ltd. (Headquarters: Nakano-ku, Tokyo; Representative Director: Kiyoshi Fujita; hereinafter "LS Support"), which handles the rent debt guarantee business within the Homenet Group—a group promoting the construction of regional comprehensive care systems through support for elderly housing, living, and end-of-life planning—is strengthening its provision of comprehensive solutions for real estate management companies and owners. This initiative aims to solve challenges in the rental housing market caused by the increase in single-person senior households by providing four functions in a one-stop service: rent guarantees, monitoring services, post-mortem administrative delegation, and landlord (lonely death) insurance.
Through this initiative, we will propose the acceptance of senior households to management companies and owners who have previously felt anxious about renting to them, positioning it as a "vacancy countermeasure" and a way to "strengthen property competitiveness" backed by multi-layered risk management.
[Background and Purpose]
Currently, the number of single-person senior households is steadily increasing in the Japanese rental housing market. On the other hand, for many real estate owners and management companies, concerns such as "rent arrears," "health anxieties and isolation," "procedures in the event of an emergency," and "risks of restoration costs" have been major hurdles in considering the acceptance of senior households.
However, according to our research, over 60% of senior tenants stay for six years or longer (*1), making them a valuable tenant demographic that contributes to the stable operation of properties for owners.
As a rent guarantee company certified under the Ministry of Land, Infrastructure, Transport and Tourism's "Certified Rent Debt Guarantee Business System" (Certification No. 2), LS Support aims to transform the acceptance of senior households from an "increase in operational burden" into a "strategy for being chosen" for sustainable rental management by integrating the peripheral services necessary for senior tenancy with our core rent guarantee.
(*1) Source: 25th Rental Housing Market Sentiment Survey, "JPMC Short-term Economic Survey," June 2021
[Four Pillars of Solutions for Senior Households]
LS Support provides the following solutions in a one-stop format to address risks at each phase associated with accepting senior households:
1. Rent Guarantee Service
As a certified guarantee company, we guarantee rent even in the event of arrears, protecting the owner's revenue.
2. Monitoring Service
Utilizing IoT light bulbs and electricity usage data, we detect daily irregularities early while respecting privacy, reducing the risk of lonely deaths.
3. Post-Mortem Administrative Delegation Service
In the event of a tenant's passing, we facilitate the smooth processing of remaining belongings and the termination of the lease agreement, preventing practical troubles such as the absence of heirs.
4. Landlord (Lonely Death) Insurance
We cover financial risks by compensating for restoration costs and vacancy losses in the event of an emergency.
[Benefits of Introducing This Solution]
- Reduction of operational burden through professional schemes: LS Support's solution provides end-to-end support for management tasks, from move-in to clearing out in the event of an emergency.
- Strengthening of legal and practical risk management: We provide appropriate housing support schemes that comply with the revised Housing Safety Net Act, which will come into effect in October 2025.
- Strengthening property competitiveness as a vacancy countermeasure: We help differentiate properties as places where senior households can be accepted with peace of mind, contributing to the maintenance of stable occupancy rates.
[Future Outlook]
Leveraging the Homenet Group's network, LS Support will promote the creation of a new standard that combines guarantees and housing support to realize a society where everyone can choose their housing with peace of mind. We will continue to strive to provide high-value-added services that meet the needs of the times as a partner to real estate management companies and owners.
[LS Support Company Overview]
LS Support is a rent guarantee company certified under the Ministry of Land, Infrastructure, Transport and Tourism's "Certified Rent Debt Guarantee Business System" (Certification No. 2). As a member of the Homenet Group, we are working to solve social issues not only through rent guarantees but also by supporting the move-in of housing-vulnerable individuals, such as senior households and foreign nationals.
Company Name: LS Support Co., Ltd.
Headquarters: Sumitomo Fudosan Nakano Ekimae Building 19F, 2-24-11 Nakano, Nakano-ku, Tokyo
Established: July 18, 2007
Representative Director: Kiyoshi Fujita
Business Description: Rent debt guarantee business, renovation business
Website: https://www.ls-support.co.jp/
Through this initiative, we will propose the acceptance of senior households to management companies and owners who have previously felt anxious about renting to them, positioning it as a "vacancy countermeasure" and a way to "strengthen property competitiveness" backed by multi-layered risk management.
[Background and Purpose]
Currently, the number of single-person senior households is steadily increasing in the Japanese rental housing market. On the other hand, for many real estate owners and management companies, concerns such as "rent arrears," "health anxieties and isolation," "procedures in the event of an emergency," and "risks of restoration costs" have been major hurdles in considering the acceptance of senior households.
However, according to our research, over 60% of senior tenants stay for six years or longer (*1), making them a valuable tenant demographic that contributes to the stable operation of properties for owners.
As a rent guarantee company certified under the Ministry of Land, Infrastructure, Transport and Tourism's "Certified Rent Debt Guarantee Business System" (Certification No. 2), LS Support aims to transform the acceptance of senior households from an "increase in operational burden" into a "strategy for being chosen" for sustainable rental management by integrating the peripheral services necessary for senior tenancy with our core rent guarantee.
(*1) Source: 25th Rental Housing Market Sentiment Survey, "JPMC Short-term Economic Survey," June 2021
[Four Pillars of Solutions for Senior Households]
LS Support provides the following solutions in a one-stop format to address risks at each phase associated with accepting senior households:
1. Rent Guarantee Service
As a certified guarantee company, we guarantee rent even in the event of arrears, protecting the owner's revenue.
2. Monitoring Service
Utilizing IoT light bulbs and electricity usage data, we detect daily irregularities early while respecting privacy, reducing the risk of lonely deaths.
3. Post-Mortem Administrative Delegation Service
In the event of a tenant's passing, we facilitate the smooth processing of remaining belongings and the termination of the lease agreement, preventing practical troubles such as the absence of heirs.
4. Landlord (Lonely Death) Insurance
We cover financial risks by compensating for restoration costs and vacancy losses in the event of an emergency.
[Benefits of Introducing This Solution]
- Reduction of operational burden through professional schemes: LS Support's solution provides end-to-end support for management tasks, from move-in to clearing out in the event of an emergency.
- Strengthening of legal and practical risk management: We provide appropriate housing support schemes that comply with the revised Housing Safety Net Act, which will come into effect in October 2025.
- Strengthening property competitiveness as a vacancy countermeasure: We help differentiate properties as places where senior households can be accepted with peace of mind, contributing to the maintenance of stable occupancy rates.
[Future Outlook]
Leveraging the Homenet Group's network, LS Support will promote the creation of a new standard that combines guarantees and housing support to realize a society where everyone can choose their housing with peace of mind. We will continue to strive to provide high-value-added services that meet the needs of the times as a partner to real estate management companies and owners.
[LS Support Company Overview]
LS Support is a rent guarantee company certified under the Ministry of Land, Infrastructure, Transport and Tourism's "Certified Rent Debt Guarantee Business System" (Certification No. 2). As a member of the Homenet Group, we are working to solve social issues not only through rent guarantees but also by supporting the move-in of housing-vulnerable individuals, such as senior households and foreign nationals.
Company Name: LS Support Co., Ltd.
Headquarters: Sumitomo Fudosan Nakano Ekimae Building 19F, 2-24-11 Nakano, Nakano-ku, Tokyo
Established: July 18, 2007
Representative Director: Kiyoshi Fujita
Business Description: Rent debt guarantee business, renovation business
Website: https://www.ls-support.co.jp/