Journalist Soichiro Matsutani Launches New Newsletter on Professional Writing Platform 'theLetter'

OutNow Inc. (Headquarters: Minato-ku, Tokyo; CEO: Itaru Hamamoto) has announced that journalist Soichiro Matsutani has joined 'theLetter,' a professional-led subscription writing platform, as a new writer. Comment from Soichiro Matsutani: "Themes and thoughts that couldn't be fully conveyed within the framework of existing media have been accumulating in me for a long time. I am starting this newsletter to carefully verbalize and deliver insights to readers about changes in industrial structures, international comparisons, and ongoing events without being bound by word counts or formats. I aim to provide a place of beneficial knowledge and perspective for those who want to understand the questions within the Japanese entertainment industry, those who want to read trends from abroad like Netflix and K-POP from their backgrounds, and those interested in various social issues." TRiCKMiNE: https://matsutani-s.theletter.jp/ A newsletter for deciphering popular culture and media such as movies, video streaming, music, TV, and social issues. Journalist. Specializes in cultural sociology and social informatics. He writes about culture and media, including movies, music, TV, fashion, sports, and the internet. His books include "The Theory of Gyaru and Fushigi-chan," "Why SMAP Disbanded," and co-authored works like "The Cultural Sociology of Post-Kawaii." About theLetter: theLetter is a writing platform for professionals and experts, hosting many high-profile writers such as doctors, lawyers, columnists, and journalists who have published books. Currently, more than 1,000 writers are active in fields such as business, interior design, economy, medical care, finance, politics, sports, and entertainment. Service site: https://theletter.jp/ theLetter Expert Influencer Article Collaboration: "theLetter," which gathers media from reliable and professional influencers, creates dialogue and interview articles with affiliated influencers to contribute to the recognition, promotion, and trust enhancement of your products/services at a low budget. theLetter Multi-Distribution (for media companies): This service distributes high-quality articles by experts, including articles for paid subscribers, to partner outlets. Media sides can choose and decide to distribute articles that incorporate current news of high social interest or deeply explored content that only experts can achieve. This contributes to achieving KPIs such as improving PV and repeat rates and increasing the number of member registrations without spending on planning or editing costs. Currently, it partners with media outlets such as "SmartNews+" and "ITmedia," and has a track record of articles entering the top rankings.