Parenting can be warmer. — Towards a society where mothers can love themselves more —

Our company supports April Dream, which aims to make April 1st a day for sharing dreams. This press release represents the dream of SANTAM Inc.

——But all she really wanted was for someone to listen and say, "It's okay."

We want to eliminate this "slight loneliness." SANTAM was born from this desire.

In Japan, hundreds of thousands of new lives are born every year. For each of them, there is a mother facing "child-rearing." Postpartum mental health should never be underestimated. Postpartum depression is not uncommon, and survey results report that suicide is the leading cause of death for women within one year of childbirth. This is no longer an individual problem but a crucial issue that society as a whole must address.

Information should be more accessible than ever before. Despite this, the necessary support is not reaching the people who need it, when they need it. We believe the essence of this problem lies not in systems or individual effort, but in the "design of delivery."

Our company will redesign this "delivery method."

We will transform obstetric and pediatric clinics—medical settings where women can safely discuss their concerns—into points of contact for information and support.

Furthermore, we will integrate an AI into daily life that gently monitors mothers' mental states while accompanying their daily parenting diaries. When these two elements are combined, support finally becomes "deliverable."

These are "Medical Touchpoint Utilization | Waiting Answer" and "Generative AI Parenting Diary | Nicomic"—the two services our company provides.

Childcare challenges cannot be solved by "external information" alone, nor by "internal emotions" alone.

✓ Even if necessary information arrives, if one's spirit is broken, they cannot move forward.

✓ Even if one's mind is stable, if they don't know where to go next, they cannot act.

Our company supports mothers with both "the power to connect externally" and "the power to face oneself."

Every time you visit an obstetrician or pediatrician for your child's health, you'll be guided from Waiting Answer to Nicomic. The moment of visiting a doctor, which is "connecting externally," creates the habit of "facing oneself" through a diary. Within this cycle, mothers are gradually and surely supported.

——This pathway is our design.

With Waiting Answer and Nicomic combined, our company will become a platform that supports women through all stages of their lives, from pregnancy to postpartum and childcare.

Nicomic is a platform where AI responds to parenting diaries. It has already launched and is designed to be used naturally in daily childcare.

Its use is very simple.

Just write down your parenting events and feelings for the day as they come to mind. What went well, what didn't, vague anxieties, small milestones of your child—any words are fine.

"Today, I cried a bit too much."

"My baby won't eat solid food at all."

"They said 'mama' for the first time."

What Nicomic values is not "delivering correct information." It is "accompanying you today." It prioritizes empathy over advice, and being a presence that says "I understand" before offering solutions.

And Nicomic has another aspect.

The accumulation of daily words is stored as data that captures changes in postpartum mental health and parenting stress. It's a system where AI gently detects small signs like "I feel a bit down lately" before the person even realizes it. We aim for a society where postpartum depression can be found earlier and more naturally. To this end, we are currently conducting clinical trials aimed at preventing postpartum depression and childcare neurosis (ethical review passed).

"Laugh, connect, and be protected." Nicomic will become a service where "moments of a little laugh" eventually transform into data that protects lives.

What we aim for is nothing extraordinary.

We envision a future where what is now considered "unavoidable during the 0-3 age period" will be laughed about as "that was a time, wasn't it?" in five years. Our company aims for such a future.

✦ In the waiting room, the next steps gently arrive in your hands

"It's almost time for kindergarten applications," "There's a postpartum care center nearby." —Necessary information arrives naturally, at the right time, in easy-to-understand language. No mother is disadvantaged by "not knowing."

✦ No need to wonder "who should I consult?"

Childcare, medical care, procedures, products... everything is connected at a single point of contact, so there's no need to get lost. Nights spent endlessly searching with a "vague anxiety" are gone.

✦ A parenting diary written in the middle of the night turns into a smile the next morning

AI listens to the continuation, saying, "I remember what you talked about yesterday." Emotions held alone are lightened a little by putting them into words. Lonely nights turn into nights of dialogue.

✦ Not losing "one's individuality" even while raising children

Career, hobbies, health. A system is in place where one can be "all of oneself," not just "the mother part of oneself." Empathy, organizational skills, and multitasking abilities honed through childcare are recognized by society as "skills required in business." Mothers can leave the maternity waiting room with excitement, not anxiety, about returning to work.

✦ "Vague anxieties" are not overlooked

From changes in the words of the parenting diary, AI gently detects signs of postpartum depression and connects mothers to appropriate support. Regrets like "I wasn't noticed" or "I should have said something sooner" become a thing of the past.

✦ "You don't have to try hard" becomes true

A society where seeking support is normal, and enduring loneliness is not a virtue. The understanding that childcare is not "something to be done alone" but "something to be supported by everyone" is deeply rooted as a matter of course.

The society SANTAM aims for cannot be created by one company alone.

🌸 To all medical institutions, we ask for your cooperation in creating touchpoints through Waiting Answer.

🌸 To all companies, we ask for your collaboration with products and services that reach mothers in their daily lives.

🌸 To all government bodies, we ask for your recognition and collaboration as a new standard for postpartum care.

🌸 And to all media, please lend us your power to deliver this change to society.

"Child-rearing will become warmer"—let's make that phrase a societal norm together.