Loyalty Marketing Renews Contract with J.League's Nagoya Grampus for 2026/27 Season

Loyalty Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Fumihiko Katsu, hereinafter "LM"), which operates the common point service "Ponta," is pleased to announce that it has signed a premium partner contract with Nagoya Grampus Eight Co., Ltd. (Headquarters: Higashi-ku, Nagoya; President and CEO: Katsuhiro Shimizu) for the 2026/27 season of the J.League club "Nagoya Grampus." This marks the fifth consecutive season of the partnership between Nagoya Grampus and LM, dating back to the 2022 season.

Following the 2025 season, LM has supported Grampus through posts on the official Grampus Ponta X account during the special tournament "Meiji Yasuda J.League Centennial Vision League," held during the J.League's season transition period from February to June 2026.

With the renewal of the partnership contract for the 2026/27 season, we will launch various initiatives to convey our passion for Grampus. As one of these, we plan to hold "Grampus Ponta DAY" again this season, to amplify our support together with the fans.

In commemoration of the season's opening, new merchandise will be released on August 7 (Fri). The lineup includes four types of items, such as acrylic keychains and clear pouches, designed with the Grampus Family Statement "Never Give Up for the Win." Additionally, we plan to sell Grampus Ponta mascot keychains and uniforms for Grampus Ponta plush toys. A special sales booth will be set up at Toyota Stadium for the home opener in early August, selling new merchandise and other Grampus Ponta goods.

"Grampus Ponta" will continue to wholeheartedly support Nagoya Grampus alongside the entire Grampus Family in the 2026/27 season.

Under the concept of "Ponta x Sports," LM advocates for "Ponta, supporting emotions and dreams through sports." By utilizing the character "Ponta," we will support sports and teams as fellow fans, and deepen our connections through various communications with fans. We aim to spread the value and appeal of sports to a wider audience.

Grampus Ponta New Merchandise

Product Name / Selling Price (Tax Included)

- Grampus Ponta Face Towel (Spirits) ¥2,200

- Grampus Ponta Wristband (Spirits) ¥1,300

- Grampus Ponta Acrylic Keychain (Spirits) ¥990

- Grampus Ponta Clear Pouch (Spirits) ¥1,500

- Grampus Ponta Mascot Keychain ¥2,600

- Grampus Ponta Uniform for Plush Toy ¥2,600

Sales Start Date

August 7, 2026 (Fri)

Sales Locations

Amazon Ponta-ya (https://www.amazon.co.jp/stores/Ponta/page/1558E762-F56F-49FA-A484-649AEAF079BE)

Ponta Premium Member (https://spend.ponta.jp/Form/Product/ProductList.aspx?shop=0&cat=101)

Official Shop "Club Grampus," and others

*Please note that the content of the release may be changed, postponed, or canceled without prior notice due to unavoidable circumstances.

Merchandise Images

Special Sales Booth Exhibition

A special Grampus Ponta sales booth will be set up inside Toyota Stadium for the home opener, scheduled for August 8 (Sat) or August 9 (Sun). The booth will sell new merchandise and other Grampus Ponta goods. Details of the event will be posted on the official Grampus Ponta X account.

*Match dates are based on information released by the Japan Professional Football League (J.League) as of June 16.

〈Reference〉 "Grampus Ponta" Initiatives in the Meiji Yasuda J.League Centennial Vision League

Posts of Illustrations and Photos on the Official Grampus Ponta X Account

We posted illustrations of Grampus Ponta and the entire Grampus Ponta family cheering for the matches.

About Grampus Ponta: https://twitter.com/nge_ponta/

Born in February 2022, it is a character that supports Nagoya Grampus.

The official Grampus Ponta X account (@nge_ponta) posts about its reactions to match results and its "training journeys." It has over 90,000 followers.