Launch of 'InsighTALK AI' to Streamline Interview Surveys and Analysis with AI

Loyalty Marketing, Inc. (headquarters: Shibuya-ku, Tokyo; President & CEO: Fumihiko Katsu; hereinafter 'LM'), which operates the common points service 'Ponta', announced on Monday, June 8, 2026, the launch of 'InsighTALK AI', a survey service where AI acts as an interviewer to deeply explore consumer insights through chat. By integrating the scale of web surveys with the insightfulness of depth interviews, this service facilitates the grasp of large amounts of consumer insights, aiding companies in product development and marketing strategy planning.

When companies consider developing or improving products/services or promotional measures, understanding consumer behavior backgrounds and decision-making reasons is essential. Common methods include face-to-face interviews and web surveys. However, face-to-face methods can directly elicit consumer voices but require time and cost for scheduling, limiting the sample size to a few to several dozen people. Web surveys can collect voices from over 100 people but fail to deeply probe consumer insights.

'InsighTALK AI' replaces human interviewers with AI, conducting chat-based interviews with members of Ponta Research, which has about 2.6 million members. Based on preset survey objectives and themes, AI automatically generates questions according to responses, efficiently drawing out consumers' true opinions and latent needs in a natural conversational manner. Since no scheduling is required and respondents can answer at their convenience, large-scale surveys covering over 100 people can be conducted at once.

After the survey, the collected text data is analyzed using AI, and a report is delivered that can be utilized as material for considering measures.

LM aims to solve corporate marketing challenges through the development and sales of this service and data analysis of over 100 million Ponta members, continuing to strengthen marketing support.

'InsighTALK AI' Service Introduction Page
https://biz.loyalty.co.jp/insightalkai

Overview of 'InsighTALK AI'

■ Service Features

① Easy implementation of large-scale interview surveys
Traditional face-to-face interview surveys require time for scheduling and tend to limit the number of participants. 'InsighTALK AI' enables large-scale interviews easily. AI conducts the interview, eliminating the need for scheduling, allowing surveys of over 100 people in a short period.

② AI automatically generates deeper questions based on responses
Based on survey objectives, themes, and respondent answers, AI automatically generates further probing questions. As AI replaces human interviewers, it eliminates subjectivity and ensures consistent quality. Probing questions about reasons and backgrounds allow deep understanding of consumer opinions and circumstances, while collecting many responses makes it easier to grasp trends and characteristics, yielding high-accuracy insights.

③ AI-powered text data analysis provides actionable insights
The collected large-scale text data is analyzed by AI, which organizes trends by segment and provides insights. LM compiles the analysis into a report and delivers it, so companies can use it for strategy consideration without performing analysis themselves.

■ Price (excluding tax)
Base plan: from 2 million yen
*Deliverables include a report summarizing survey results and strategic insights, plus raw data
*Price varies depending on number of respondents and questions. An initial trial plan is available from 800,000 yen
*Prices as of June 2026. Subject to change.

■ Basic Schedule
Delivery possible in as little as 4 weeks. May require additional time for survey design depending on content.
・Survey design: 1-2 weeks (*)
・Survey execution: 2-3 weeks
・Analysis and report creation: 1-2 weeks
*Client tasks during survey design:
Client companies set the following items as survey requirements. LM reflects them in the AI and conducts the survey.
・Survey objectives
・Conditions for survey targets
・Themes or questions to be deeply explored

Use Cases for 'InsighTALK AI'

■ Rebranding and sales strategy revision for a daily goods manufacturer
For rebranding and sales strategy revision, a survey using 'InsighTALK AI' was conducted to re-evaluate the brand's target, usage actualities, and evaluation reasons. Targeting heavy users of the product and competitor products, AI asked probing questions about usage frequency, purchase reasons, and packaging evaluation, then analyzed the collected responses. The results clarified points valued by consumers and areas for improvement, used as material for repositioning against competitors, refining messaging and packaging, and revising sales strategy.