When will the Ponta point partnership service launch at Sukiya stores nationwide?

The service will launch on Tuesday, April 7, 2026 at approximately 2,000 Sukiya stores across Japan.

How many Ponta points does a customer earn for every 200 yen spent at Sukiya?

Customers receive one Ponta point for each 200 yen, including tax, spent on Sukiya purchases.

What is the monetary value of a single Ponta point when used at Sukiya?

One Ponta point can be redeemed as the equivalent of one yen at any Sukiya location.

How many Sukiya stores were operating in Japan as of March 30, 2026, and what distinction does the chain hold?

As of March 30, 2026, Sukiya operated 2,001 stores in Japan, making it the country's largest beef bowl chain.

When was the Ponta point service launched by Loyalty Marketing, and how many members does it have?

Loyalty Marketing launched the Ponta service in March 2010, and it now boasts over 100 million members across Japan.

Ponta Point Partnership Service to Launch at Approximately 2,000 Sukiya Stores Nationwide

Published Mar 30, 2026 8:30 PM ・ Updated Jun 29, 2026 2:01 AM ・ 4 min read ・ Source: PR TIMES

Sukiya and Loyalty Marketing have announced a partnership to integrate the Ponta point service across Sukiya's nationwide network. Starting April 7, 2026, customers will be able to earn and use Ponta points at approximately 2,000 Sukiya locations.

Sukiya Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Naoki Sasagawa; hereinafter "Sukiya"), which operates the beef bowl chain "Sukiya," and Loyalty Marketing, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Fumihiko Katsu; hereinafter "LM"), which operates the common point service "Ponta," are pleased to announce that they have entered into a partnership regarding point services.

On Tuesday, April 7, 2026, a service will launch at approximately 2,000 "Sukiya" beef bowl chain stores nationwide, allowing customers to earn and use Ponta points. Customers will earn 1 Ponta point for every 200 yen (including tax) spent, and 1 Ponta point can be used as the equivalent of 1 yen.

Through the provision of services that meet customer needs, Sukiya and LM will work together to improve customer convenience and satisfaction.

Overview of Partnership Service

Service Launch Date: Tuesday, April 7, 2026 Usage Method: Purchasing products at Sukiya Point Accrual: 1 Ponta point for every 200 yen (including tax) Point Usage: Can be used starting from 1 Ponta point (equivalent to 1 yen), in 1-point increments

*Points are scheduled to be added within 3 days of purchase.

<About the beef bowl chain "Sukiya"> It is the beef bowl chain with the largest number of stores in Japan (2,001 stores in Japan as of March 30, 2026)*. To ensure that local residents feel "it's good that Sukiya is here," we focus on creating safe stores and providing delicious beef bowls at affordable prices. *Survey by Sukiya Co., Ltd. as of March 2026

<About the common point service "Ponta"> "Ponta," operated by LM, launched in March 2010 and is a common point service with over 100 million members. Based on the concept of "convenient, economical, and fun," it can be used at approximately 340,000 stores nationwide, covering daily consumption, life infrastructure, and online services.

- Inquiries regarding new point partnerships https://biz.loyalty.co.jp/point-business/?utm_source=utm_source%3Dgoogle&utm_medium=utm_medium%3Dreferral&utm_campaign=utm_campaign%3Dbizpressrelease20250501

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Source: PR TIMES
Category: partnership

Ponta Point Partnership Service to Launch at Approximately 2,000 Sukiya Stores Nationwide

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