Sukiya to Launch Ponta Point Partnership Service at Approximately 2,000 Stores Nationwide

Sukiya Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Naoki Sasagawa, hereinafter "Sukiya"), which operates the beef bowl chain "Sukiya," and Loyalty Marketing Inc. (Headquarters: Shibuya-ku, Tokyo, President and Representative Director: Fumihiko Katsu, hereinafter "LM"), which operates the common point service "Ponta," are pleased to announce their partnership regarding point services.

On Tuesday, April 7, 2026, Sukiya, a beef bowl chain with approximately 2,000 stores nationwide, will launch a service to earn and use Ponta points. For every 200 yen (tax included) purchased, 1 Ponta point will be earned, and 1 Ponta point can be used as equivalent to 1 yen.

Sukiya and LM will cooperate to improve customer convenience and satisfaction by providing services that meet customer needs.

Partnership Service Overview Service Start Date Tuesday, April 7, 2026 How to Use Purchase of products at Sukiya Point Accrual 1 Ponta point for every 200 yen (tax included) Point Usage Available from 1 Ponta point (equivalent to 1 yen) in units of 1 Ponta point.

※ Points are scheduled to be accrued within 3 days of purchase.

About Beef Bowl Chain "Sukiya" Sukiya is the leading beef bowl chain in Japan by number of stores (Domestic: 2,001 stores as of March 30, 2026). We strive to create safe stores and offer delicious beef bowls at affordable prices, so that local communities can feel "It's good that Sukiya is here." ※ Surveyed by Sukiya Co., Ltd. as of March 2026.

About Common Point Service "Ponta" "Ponta," operated by LM, was established in 20