Sukiya introduces Ponta point partnership service at approximately 2,000 stores nationwide

Sukiya Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Naoki Sasakawa; hereinafter 'Sukiya'), which operates the beef bowl chain 'Sukiya', and Loyalty Marketing, Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Fumihiko Katsu; hereinafter 'LM'), which operates the shared point service 'Ponta', are pleased to announce that they have partnered regarding a point service. On Tuesday, April 7, 2026, the beef bowl chain 'Sukiya', which operates approximately 2,000 stores nationwide, will launch a service allowing customers to earn and use Ponta points. For every 200 yen (including tax) purchased, 1 Ponta point will be earned, and 1 Ponta point can be used as the equivalent of 1 yen. Sukiya and LM will cooperate to improve customer convenience and satisfaction by providing services that meet customer needs. Overview of Partnership Service - Service Start Date: Tuesday, April 7, 2026 - How to Use: Purchasing products at Sukiya - Point Addition: 1 Ponta point for every 200 yen (including tax) - Point Usage: Can be used in units of 1 Ponta point, starting from 1 Ponta point (equivalent to 1 yen) * Points will be added within 3 days of purchase. It is the beef bowl chain with the highest number of stores in Japan (2,001 domestic stores as of March 30, 2026)*. In order to make local residents feel glad that Sukiya is there, we build safe stores and offer delicious beef bowls at affordable prices. * According to Sukiya Co., Ltd. research as of March 2026 'Ponta', operated by LM, is 20...