Craft Soft Serve Ice Cream Brand "Aipaku® TOKYO" Opens Pop-Up Store at Tokyo Midtown Hibiya!

The craft soft serve and local specialty ice cream brand "Aipaku® TOKYO," born from the ice cream festival "Aipaku®" that has attracted over 4.5 million visitors cumulatively, will open a limited-time pop-up store at Hibiya Step Plaza in Tokyo Midtown Hibiya from Saturday, July 4, 2026, to Sunday, September 27, 2026.

"Aipaku® TOKYO" opens a limited-time store at Tokyo Midtown Hibiya!

"Aipaku® TOKYO" inherits the vision of "Aipaku®," a festival that has showcased the charm of ice cream from across Japan, and proposes craft soft serve and regional specialty ice creams made in collaboration with farms, producers, and popular shops nationwide, emphasizing high-quality ingredients. The brand will bring a new summer destination to Hibiya, a vibrant district bustling with visitors enjoying theater performances, movie screenings, shopping, and strolls through Hibiya Park.

A new way to enjoy exploring Hibiya.

Hibiya, where culture and greenery coexist—home to theaters, cinemas, art galleries, and parks—is a district perfect for relaxed exploration throughout the day. Positioned as an accessible "neighborhood soft serve stand," "Aipaku® TOKYO" offers a unique experience that fits naturally into moments like a shopping break, intermission treat, or a rest in the park.

Please enjoy our premium craft soft serve, made with carefully selected ingredients, during your summer stroll through Hibiya.

Tokyo Midtown Hibiya, Hibiya Step Plaza – Aipaku Flower Soft

Offering craft soft serve made with premium ingredients

A major highlight of "Aipaku® TOKYO" is its dedication to craft soft serve made with the finest milk sourced from select farms across Japan, with a focus on the eastern region of Hokkaido, Japan's dairy kingdom.

Using Italy's top-tier Carpigiani soft serve machines, the brand precisely controls the air content (overrun) to match the characteristics of each mix, bringing out the natural flavor of the milk and delivering a luxuriously smooth texture.

Offering craft soft serve made with premium ingredients

Seasonal soft serve menus will offer new tasting experiences, highlighting flavor differences based on region, cow breed, and seasonal variations in milk. Additionally, through collaborations with local regional ice cream makers, "Aipaku® TOKYO" brings together distinctive ice creams from across Japan. Be sure to try the brand's signature "craft soft serve."

The pop-up launch features two carefully selected craft soft serve flavors

Kicking off the pop-up are two premium soft serve flavors that represent the essence of Japan: "Fresh Milk from a Farm" and "Soft Serve from a Local Renowned Shop." Experience these regionally inspired flavors and ingredients this summer in Hibiya.

Two carefully selected craft soft serve flavors

1 Hokkaido, Tokachi – "Kikuchi Farm" Craft Soft Serve made with pasture-raised cow milk

Made with fresh milk from "Kikuchi Farm" in Hiroo Town, Tokachi, Hokkaido. From May to November, the cows are pasture-raised in a low-stress environment. The milk is processed at the farm's own facility on the same day it's collected. This craft soft serve highlights the natural sweetness of fresh milk, with a clean finish and a rich, satisfying depth of flavor.

Hokkaido, Tokachi – "Kikuchi Farm"

※ At "Aipaku® TOKYO," this will be sold as "Aipaku® Flower Soft."

2 Nagasaki's popular shop "New York-do" – Limited-time "Nagasaki Castella Fresh Soft"

A limited-time offering of "Nagasaki Castella Fresh Soft," a popular item from "New York-do," a long-beloved Nagasaki confectionery shop.

This rare soft serve, available only on select days at the original store, is a special opportunity to enjoy in Tokyo. Made with "Taiyo Eggs," a premium brand egg from Nagasaki Prefecture, it features a rich, creamy egg flavor and smooth texture. The nostalgic, refined sweetness evokes the taste of Nagasaki's famous Castella cake.

"New York-do" – The legendary Nagasaki Castella Fresh Soft

Concept: A paradise for ice cream lovers

With the concept of "a paradise for ice cream lovers," the Japan Ice Mania Association, a certified nonprofit organization, will sell carefully selected regional ice creams from across Japan. The association launched its first event in 2015 in Harajuku, Tokyo, and has since held events nationwide, growing into a large-scale ice cream festival that has attracted over 4.5 million visitors cumulatively.

Bringing together beloved regional ice creams from across Japan and ultra-premium craft soft serve of a quality rarely found in Tokyo—"Aipaku® TOKYO" aims to create an accessible space where more people can enjoy these treats. This shop project was born from that very vision.

◆ About the Japan Ice Mania Association

The Japan Ice Mania Association is composed of certified members who have passed the "Ice Mania Certification," an examination on ice cream knowledge. With over 13,500 members as of December 2024, the association forms a nationwide network of ice cream enthusiasts.

Under the concept "Cool Ice Japan," the association is dedicated to regional revitalization through local ice cream and to advancing Japan's ice cream industry. Led by representative director Ice Man Fukudome, the association organizes major events such as the ice cream expo "Aipaku®" and collaborative new product tasting events with manufacturers, "Ice Mania☆Meeting." ・Japan Ice Mania Association: http://www.icemania.jp/

About Ice Man Fukudome

Born in 1973 in Adachi Ward, Tokyo. An ice cream critic who tastes over 1,000 varieties of ice cream annually. He began his activities in 2011 as a "convenience store ice cream critic" and runs the information site "Konbini Ice Mania," which boasts over 1 million page views per month.

As an ice cream expert, he frequently appears on variety and news programs, writes for industry publications, produces ice cream products, and even conducts "ice cream classes" at elementary schools. In 2014, he founded the "Japan Ice Mania Association" and serves as its representative director. Universally recognized as "the man most dedicated to ice cream in Japan." Author of "Japan Nostalgic Ice Cream Encyclopedia," "Japan Ice Chronicle," and "Japan Regional Ice Cream Encyclopedia" (Tatsumi Publishing).

Ice Man Fukudome

◆ Have "Aipaku®" regional ice creams delivered to your home!

For customers who cannot easily attend the event due to distance, we offer online shopping so you can enjoy the "Aipaku®" experience from home. Don't miss this opportunity!

● Regional Ice Cream Online Store "Aipaku® ONLINE": https://www.i-89.shop/

Store Information

Store Name: "Aipaku® TOKYO POPUP STORE"

Address: 1-1-2 Yurakucho, Chiyoda-ku, Tokyo 100-0006, Tokyo Midtown Hibiya

Location: Hibiya Step Plaza (top of the grand staircase)

Operating Period: July 4, 2026 (Sat) – September 27, 2026 (Sun)

Hours: 11:30 AM – 8:00 PM (subject to change without notice)

Closed: Open daily

Payment: Cashless only (credit cards, various mobile payments, e-money, etc.)

Website: https://aipaku.tokyo/

◆ Additional Information

・X: https://x.com/i89fes (Hashtag: #aipaku)

・Facebook: https://www.facebook.com/i89jp

・Instagram: https://www.instagram.com/i89fes

・Online Store "Aipaku®" ONLINE: https://www.i-89.shop/