With Kumamoto/Amakusa's Sewing Technology, Real Bras for Women. Lovelab's Dream: "A Future Where Women Don't Have to Give Up on Their Bodies"
Lovelab, a brand by JOYSTYLE Co., Ltd., announces its dream to provide high-quality bras for women facing body changes, utilizing Kumamoto/Amakusa's sewing techniques, and aiming for future social contribution.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:40
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 14:03 (381h 15m after Collected)
Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release is the dream of "JOYSTYLE Co., Ltd."
"Lovelab" bras are meticulously crafted one by one by skilled sewing artisans in a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
The brand "Lovelab," developed by JOYSTYLE Co., Ltd., was born from the desire to deliver underwear that can truly meet the needs of women struggling with size and body changes.
【Underwear selection becomes more difficult with age and body changes】
It is natural to age and for one's body to change. However, choosing underwear often becomes more difficult, rather than easier, with these changes.
Sizes don't fit.
Dislike tightness, but need support.
Choosing comfort feels insufficient, while seeking support feels constricting. Nothing feels quite right.
Many women give up on choosing underwear altogether while constantly struggling with these dilemmas.
Representative's Comment:
"Not finding a size that fits. Comfort alone isn't enough. Wanting to maintain a beautiful bust as much as possible, but uncomfortable items are unsustainable.
Having struggled with these issues for many years became the starting point for creating Lovelab."
Cold is a woman's enemy. We also applied far-infrared ceramic processing. This is a garment designed with even health benefits in mind.
We achieved 11 different size options. This sizing design is precisely because the starting point was the problem of not finding a suitable size.
【Towards underwear that not only "accompanies" but truly responds】
What Lovelab aims for is not just underwear that "accompanies" women. It is to deliver underwear that can truly respond to women struggling with size and body changes.
What is needed is a delicate range of sizes.
A design that uses as many as 39 parts for a single bra.
And, most importantly, the reliable Japanese sewing technology that can bring that design to life.
Lovelab aims to be underwear chosen not just for convenience, but as something truly necessary for one's body. We strive to be a genuine option for women to prioritize their bodies, balancing both comfort and support.
At the request of our users, a "day-and-night bra" has appeared! It is also popular for wearing during golf or yoga lessons.
【Lovelab, a brand growing with Amakusa's craftsmanship】
Lovelab's craftsmanship is supported by a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
Amakusa is now widely known as a tourist destination, but it has also been a region where the sewing industry has been rooted since ancient times.
It has a history of producing products requiring high technical skill, such as bras, and the handiwork of skilled artisans is still alive today.
However, the sites that have supported this technology are no longer a given in this era.
As factories and skilled workers decrease, we do not want this wonderful technology to become a thing of the past.
We want to connect its value to the future as underwear needed by today's women.
We believe this is another significant meaning of Lovelab.
Amakusa's reliable sewing technology and high-quality lingerie culture for the next generation.
The delicate and careful sewing is unique to domestic production.
We are committed to using domestic threads and fabrics, and skilled artisans' sewing to achieve the best comfort and functionality.
Scenes from new product production. Each piece is carefully sewn.
Representative's Comment: 【As a female entrepreneur from Kumamoto City, I want to give back to my hometown through my work】
As someone from Kumamoto City who now operates a brand in Tokyo, I feel a strong desire to give back to my hometown, Kumamoto, through my work.
Addressing women's bodies.
Preserving Amakusa's sewing culture.
These two are not separate issues for me.
To truly respond to women's hopes, design alone is not enough.
Technology capable of bringing that design to life is necessary.
I do not want to give up on either creating underwear or connecting Amakusa's sewing technology to the future.
Through Lovelab's outreach, we aim to make the value of Kumamoto Prefecture's and Amakusa's craftsmanship known to more people.
We plan to expand the brand along with the charm of Kumamoto and Amakusa, while fostering collaborations for public relations and outreach with the region.
Representative's Comment:
【As a female entrepreneur from Kumamoto City, I want to give back to my hometown through my work】
As someone from Kumamoto City who now operates a brand in Tokyo, I feel a strong desire to give back to my hometown, Kumamoto, through my work.
Addressing women's bodies.
Preserving Amakusa's sewing culture.
These two are not separate issues for me.
To truly respond to women's wishes, design alone is not enough.
Technology capable of bringing that design to life is necessary.
Through Lovelab's outreach, we aim to make the value of Kumamoto Prefecture's and Amakusa's craftsmanship known to more people.
We plan to expand the brand along with the charm of Kumamoto and Amakusa, while fostering collaborations for public relations and outreach with the region.
【Another dream to fulfill once the business grows】
And, once the business grows, there is another dream I want to fulfill.
I want to create bras for women facing special difficulties, such as those post-mastectomy, and realize a system to deliver them free of charge to those who need them.
This is because the words given to me by a medical doctor I consulted during the process of launching Lovelab still resonate in my heart.
"I have seen many breast cancer patients. Please, someday, make underwear that will benefit them."
As an underwear brand that addresses women's bodies, we want to become a presence that can reach out to those facing difficulties.
That is another mission Lovelab envisions beyond its business.
【What Lovelab wants to convey with April Dream】
We want to support a future where women don't have to give up on their bodies, through Kumamoto/Amakusa's sewing technology.
Responding to women struggling with size and body changes.
Delivering genuine options, not just cheap or convenient ones.
Connecting Amakusa's sewing technology to the future.
And beyond that, becoming a brand that reaches women facing even greater difficulties.
This is Lovelab's dream.
【Some voices from Lovelab users】
It fits my body so naturally that I forget I'm wearing it, and I feel very light both physically and mentally. Lovelab is the best for fabric quality and wearing comfort! (No itching & no stuffiness!)
Especially regarding side spillage, this is the first time I've experienced such firm support. I look forward to seeing what changes it brings in the future ✨ (40s)
What surprised me first when I picked it up was the extraordinary craftsmanship of the cups. The outer fabric has a luxurious texture. The high level of technology in its manufacturing method and the fabric feel are very much to my liking. When I put it on, the gentleness against the skin is, as expected, organic. When I lie down, it prevents side spillage surprisingly well, with zero tightness.
Before I knew it, I was fast asleep. And usually, I often wake up with stiff shoulders for some reason. But strangely? My shoulders feel light. I wonder if it's the power of the hold, or if the far-infrared material warmed my chest area and relaxed it. I couldn't help but smile. (50s)
At first glance, it looked sturdy, so I thought the fabric would be stiff, but I was moved by its softness when I touched it!
When I tried it on, the ease of wear and fit were unlike anything I'd experienced before. The underbust band is wide, and even for me with insufficient cup volume, it doesn't ride up, feeling comfortable yet stable!
It was a product that conveyed the developer's dedication to every detail! (50s)
I have used night bras from other manufacturers before, but Lovelab's night bra's "firm hold" is on a completely different level.
The pattern and sewing are absolutely designed to prevent sagging, allowing the entire upper body to hold the bust. I feel the strong will of the developer to "absolutely prevent sagging."
Since fabric products need time to recover after stretching, I plan to buy multiple pieces.
The excellent hold is also perfect for sports, and I use it for golf too ♪ (50s)
The fabric is gentle on the skin, providing unprecedented comfort. The night bra's fit is so high that it doesn't shift at all! I forget I'm wearing it.
It's a bit pricey, so I hesitated, but I'm glad I bought it. I'll buy it again. (60s)
The voices of Lovelab users are our source of strength and our treasure.
【WEB Site・Official SNS・Representative SNS】
・https://lovelab.co.jp
"Lovelab" bras are meticulously crafted one by one by skilled sewing artisans in a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
The brand "Lovelab," developed by JOYSTYLE Co., Ltd., was born from the desire to deliver underwear that can truly meet the needs of women struggling with size and body changes.
【Underwear selection becomes more difficult with age and body changes】
It is natural to age and for one's body to change. However, choosing underwear often becomes more difficult, rather than easier, with these changes.
Sizes don't fit.
Dislike tightness, but need support.
Choosing comfort feels insufficient, while seeking support feels constricting. Nothing feels quite right.
Many women give up on choosing underwear altogether while constantly struggling with these dilemmas.
Representative's Comment:
"Not finding a size that fits. Comfort alone isn't enough. Wanting to maintain a beautiful bust as much as possible, but uncomfortable items are unsustainable.
Having struggled with these issues for many years became the starting point for creating Lovelab."
Cold is a woman's enemy. We also applied far-infrared ceramic processing. This is a garment designed with even health benefits in mind.
We achieved 11 different size options. This sizing design is precisely because the starting point was the problem of not finding a suitable size.
【Towards underwear that not only "accompanies" but truly responds】
What Lovelab aims for is not just underwear that "accompanies" women. It is to deliver underwear that can truly respond to women struggling with size and body changes.
What is needed is a delicate range of sizes.
A design that uses as many as 39 parts for a single bra.
And, most importantly, the reliable Japanese sewing technology that can bring that design to life.
Lovelab aims to be underwear chosen not just for convenience, but as something truly necessary for one's body. We strive to be a genuine option for women to prioritize their bodies, balancing both comfort and support.
At the request of our users, a "day-and-night bra" has appeared! It is also popular for wearing during golf or yoga lessons.
【Lovelab, a brand growing with Amakusa's craftsmanship】
Lovelab's craftsmanship is supported by a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
Amakusa is now widely known as a tourist destination, but it has also been a region where the sewing industry has been rooted since ancient times.
It has a history of producing products requiring high technical skill, such as bras, and the handiwork of skilled artisans is still alive today.
However, the sites that have supported this technology are no longer a given in this era.
As factories and skilled workers decrease, we do not want this wonderful technology to become a thing of the past.
We want to connect its value to the future as underwear needed by today's women.
We believe this is another significant meaning of Lovelab.
Amakusa's reliable sewing technology and high-quality lingerie culture for the next generation.
The delicate and careful sewing is unique to domestic production.
We are committed to using domestic threads and fabrics, and skilled artisans' sewing to achieve the best comfort and functionality.
Scenes from new product production. Each piece is carefully sewn.
Representative's Comment: 【As a female entrepreneur from Kumamoto City, I want to give back to my hometown through my work】
As someone from Kumamoto City who now operates a brand in Tokyo, I feel a strong desire to give back to my hometown, Kumamoto, through my work.
Addressing women's bodies.
Preserving Amakusa's sewing culture.
These two are not separate issues for me.
To truly respond to women's hopes, design alone is not enough.
Technology capable of bringing that design to life is necessary.
I do not want to give up on either creating underwear or connecting Amakusa's sewing technology to the future.
Through Lovelab's outreach, we aim to make the value of Kumamoto Prefecture's and Amakusa's craftsmanship known to more people.
We plan to expand the brand along with the charm of Kumamoto and Amakusa, while fostering collaborations for public relations and outreach with the region.
Representative's Comment:
【As a female entrepreneur from Kumamoto City, I want to give back to my hometown through my work】
As someone from Kumamoto City who now operates a brand in Tokyo, I feel a strong desire to give back to my hometown, Kumamoto, through my work.
Addressing women's bodies.
Preserving Amakusa's sewing culture.
These two are not separate issues for me.
To truly respond to women's wishes, design alone is not enough.
Technology capable of bringing that design to life is necessary.
Through Lovelab's outreach, we aim to make the value of Kumamoto Prefecture's and Amakusa's craftsmanship known to more people.
We plan to expand the brand along with the charm of Kumamoto and Amakusa, while fostering collaborations for public relations and outreach with the region.
【Another dream to fulfill once the business grows】
And, once the business grows, there is another dream I want to fulfill.
I want to create bras for women facing special difficulties, such as those post-mastectomy, and realize a system to deliver them free of charge to those who need them.
This is because the words given to me by a medical doctor I consulted during the process of launching Lovelab still resonate in my heart.
"I have seen many breast cancer patients. Please, someday, make underwear that will benefit them."
As an underwear brand that addresses women's bodies, we want to become a presence that can reach out to those facing difficulties.
That is another mission Lovelab envisions beyond its business.
【What Lovelab wants to convey with April Dream】
We want to support a future where women don't have to give up on their bodies, through Kumamoto/Amakusa's sewing technology.
Responding to women struggling with size and body changes.
Delivering genuine options, not just cheap or convenient ones.
Connecting Amakusa's sewing technology to the future.
And beyond that, becoming a brand that reaches women facing even greater difficulties.
This is Lovelab's dream.
【Some voices from Lovelab users】
It fits my body so naturally that I forget I'm wearing it, and I feel very light both physically and mentally. Lovelab is the best for fabric quality and wearing comfort! (No itching & no stuffiness!)
Especially regarding side spillage, this is the first time I've experienced such firm support. I look forward to seeing what changes it brings in the future ✨ (40s)
What surprised me first when I picked it up was the extraordinary craftsmanship of the cups. The outer fabric has a luxurious texture. The high level of technology in its manufacturing method and the fabric feel are very much to my liking. When I put it on, the gentleness against the skin is, as expected, organic. When I lie down, it prevents side spillage surprisingly well, with zero tightness.
Before I knew it, I was fast asleep. And usually, I often wake up with stiff shoulders for some reason. But strangely? My shoulders feel light. I wonder if it's the power of the hold, or if the far-infrared material warmed my chest area and relaxed it. I couldn't help but smile. (50s)
At first glance, it looked sturdy, so I thought the fabric would be stiff, but I was moved by its softness when I touched it!
When I tried it on, the ease of wear and fit were unlike anything I'd experienced before. The underbust band is wide, and even for me with insufficient cup volume, it doesn't ride up, feeling comfortable yet stable!
It was a product that conveyed the developer's dedication to every detail! (50s)
I have used night bras from other manufacturers before, but Lovelab's night bra's "firm hold" is on a completely different level.
The pattern and sewing are absolutely designed to prevent sagging, allowing the entire upper body to hold the bust. I feel the strong will of the developer to "absolutely prevent sagging."
Since fabric products need time to recover after stretching, I plan to buy multiple pieces.
The excellent hold is also perfect for sports, and I use it for golf too ♪ (50s)
The fabric is gentle on the skin, providing unprecedented comfort. The night bra's fit is so high that it doesn't shift at all! I forget I'm wearing it.
It's a bit pricey, so I hesitated, but I'm glad I bought it. I'll buy it again. (60s)
The voices of Lovelab users are our source of strength and our treasure.
【WEB Site・Official SNS・Representative SNS】
・https://lovelab.co.jp
FAQ
What are the features of Lovelab bras?
They feature a precise design using 39 parts and come in 11 sizes, crafted to fit women experiencing age and body changes. They also incorporate far-infrared ceramic processing.
Why are Lovelab bras manufactured in Kumamoto/Amakusa?
To inherit the high-level sewing techniques for bra manufacturing rooted in Amakusa and the craftsmanship of skilled artisans, connecting the region's manufacturing culture to the future.
What is Lovelab's ultimate 'dream'?
To realize a future where women don't have to give up on their bodies, and to establish a system to provide bras free of charge to women facing special difficulties, such as those post-mastectomy.