Love Labo: Real Bras for Women, Crafted with Kumamoto-Amakusa's Sewing Technology. JOYSTYLE's Vision: A Future Where Women Don't Give Up on Their Bodies
JOYSTYLE Co., Ltd.'s lingerie brand "Love Labo" offers high-quality bras crafted with skilled sewing technology from Kumamoto-Amakusa, targeting women struggling with size and body changes. Endorsing April Dream, the brand aims for a future where women do not give up on their bodies.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:40
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:53 (487h 5m after Collected)
Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is a dream of "JOYSTYLE Co., Ltd."
"Love Labo" bras are meticulously crafted one by one by skilled sewing artisans in a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
The brand "Love Labo," developed by JOYSTYLE Co., Ltd., was born from the desire to deliver lingerie that can properly respond to women who are concerned about changes in size and body shape.
## [Lingerie selection becomes difficult with age and body changes]
It is perfectly natural to age and for one's body shape to change.
However, choosing lingerie can become more difficult, rather than easier, with these changes.
Sizes don't fit.
Dislike tightness, but want support.
Choosing comfort leads to dissatisfaction, and seeking support leads to discomfort. No matter what is chosen, it just doesn't feel right.
Many women give up on lingerie selection itself while continuing to get lost in this dilemma.
Representative's comment:
"There are no sizes that fit me. Comfort alone is not enough. I want to maintain a beautiful bust as much as possible. But, anything uncomfortable doesn't last.
Having struggled with these concerns for many years became the starting point for creating Love Labo."
Cold is a major enemy for women. Far-infrared ceramic processing has also been applied. This is a garment designed with even health benefits in mind.
We have achieved a lineup of 11 different sizes. This size design was born precisely because the starting point was the difficulty of finding a suitable size.
## [Towards lingerie that not only "accommodates" but also "properly responds"]
Lingerie is the closest thing to a woman's body, and the most intimately accompanying.
However, we believe that its role of merely "accommodating" is not enough.
It should be an existence that can properly "respond" to the "lingerie concerns" that women face.
That is why "Love Labo" is committed to responding to women's "present" and "future" from both functional and comfort aspects through:
- Meticulous design by experienced pattern makers
- Careful handcrafting by skilled sewing artisans in Kamiamakusa City, Kumamoto Prefecture
- Carefully selected materials that adapt to body changes
- Far-infrared ceramic processing that also counteracts cold
- A rich selection of 11 sizes to fit many women
Our aim is for lingerie that "lifts your spirits just by wearing it" and "gives you confidence."
We hope to become an "indispensable presence" that women can choose with a positive feeling, thinking "this will suit me," rather than giving up on lingerie selection by thinking "this is all there is for me."
## [From Kumamoto-Amakusa, contributing to regional revitalization and the inheritance of sewing technology]
All "Love Labo" products are handcrafted one by one by skilled artisans in a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
We not only manufacture high-quality lingerie but also wish to contribute to preserving the traditional sewing technology of this region and passing it on to the next generation.
This also leads to local job creation, aiming to aid in the revitalization of the regional economy.
"Love Labo" will continue to grow as a brand that combines reliable "Made in Japan" quality with contributions to the region.
## [Representative's Thoughts]
"A future where women don't give up on their bodies"
I myself have experienced my body shape changing with age, and not being satisfied with off-the-shelf lingerie.
"There's no point, nothing fits me anymore."
Every time I felt such negativity, I felt as if I was giving up on my own body.
"I don't want many other women to have the same experience as me."
This strong wish became the driving force behind launching "Love Labo."
"Love Labo" is not just a lingerie brand.
It is a brand that sincerely wishes to support a future where each woman can "love and cherish her own body" without being intimidated by changes in age, body shape, or life stage.
We believe that this April Dream will be the first step towards realizing that dream.
JOYSTYLE Co., Ltd.
## Contact
[https://joy-style.co.jp/](https://joy-style.co.jp/)
"Love Labo" bras are meticulously crafted one by one by skilled sewing artisans in a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
The brand "Love Labo," developed by JOYSTYLE Co., Ltd., was born from the desire to deliver lingerie that can properly respond to women who are concerned about changes in size and body shape.
## [Lingerie selection becomes difficult with age and body changes]
It is perfectly natural to age and for one's body shape to change.
However, choosing lingerie can become more difficult, rather than easier, with these changes.
Sizes don't fit.
Dislike tightness, but want support.
Choosing comfort leads to dissatisfaction, and seeking support leads to discomfort. No matter what is chosen, it just doesn't feel right.
Many women give up on lingerie selection itself while continuing to get lost in this dilemma.
Representative's comment:
"There are no sizes that fit me. Comfort alone is not enough. I want to maintain a beautiful bust as much as possible. But, anything uncomfortable doesn't last.
Having struggled with these concerns for many years became the starting point for creating Love Labo."
Cold is a major enemy for women. Far-infrared ceramic processing has also been applied. This is a garment designed with even health benefits in mind.
We have achieved a lineup of 11 different sizes. This size design was born precisely because the starting point was the difficulty of finding a suitable size.
## [Towards lingerie that not only "accommodates" but also "properly responds"]
Lingerie is the closest thing to a woman's body, and the most intimately accompanying.
However, we believe that its role of merely "accommodating" is not enough.
It should be an existence that can properly "respond" to the "lingerie concerns" that women face.
That is why "Love Labo" is committed to responding to women's "present" and "future" from both functional and comfort aspects through:
- Meticulous design by experienced pattern makers
- Careful handcrafting by skilled sewing artisans in Kamiamakusa City, Kumamoto Prefecture
- Carefully selected materials that adapt to body changes
- Far-infrared ceramic processing that also counteracts cold
- A rich selection of 11 sizes to fit many women
Our aim is for lingerie that "lifts your spirits just by wearing it" and "gives you confidence."
We hope to become an "indispensable presence" that women can choose with a positive feeling, thinking "this will suit me," rather than giving up on lingerie selection by thinking "this is all there is for me."
## [From Kumamoto-Amakusa, contributing to regional revitalization and the inheritance of sewing technology]
All "Love Labo" products are handcrafted one by one by skilled artisans in a small sewing factory in Kamiamakusa City, Kumamoto Prefecture.
We not only manufacture high-quality lingerie but also wish to contribute to preserving the traditional sewing technology of this region and passing it on to the next generation.
This also leads to local job creation, aiming to aid in the revitalization of the regional economy.
"Love Labo" will continue to grow as a brand that combines reliable "Made in Japan" quality with contributions to the region.
## [Representative's Thoughts]
"A future where women don't give up on their bodies"
I myself have experienced my body shape changing with age, and not being satisfied with off-the-shelf lingerie.
"There's no point, nothing fits me anymore."
Every time I felt such negativity, I felt as if I was giving up on my own body.
"I don't want many other women to have the same experience as me."
This strong wish became the driving force behind launching "Love Labo."
"Love Labo" is not just a lingerie brand.
It is a brand that sincerely wishes to support a future where each woman can "love and cherish her own body" without being intimidated by changes in age, body shape, or life stage.
We believe that this April Dream will be the first step towards realizing that dream.
JOYSTYLE Co., Ltd.
## Contact
[https://joy-style.co.jp/](https://joy-style.co.jp/)