Hermes Specialty Store 'LALÙE' Holds 'LALÙE 1st Anniversary' Party to Celebrate Its First Year
LOVE&PEACE Co., Ltd. hosted a 1st-anniversary party for its Hermes specialty store LALÙE in Ginza. They also announced the 'STORY BATON' campaign, passing a Hermes bag among customers monthly.
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- 📰 Published: April 1, 2026 at 03:00
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LOVE&PEACE Co., Ltd. (Headquarters: Akasaka, Minato-ku; CEO: Taku Yamamoto), whose philosophy is 'Weaving History, Connecting Hearts,' held the 'LALÙE 1st Anniversary' party to commemorate the first anniversary of its flagship store 'LALÙE' opening on Namiki-dori in Ginza, Tokyo.
Many celebrities and influencers gathered, making it a glamorous night. Please check the official LALÙE Instagram for scenes from the 1st anniversary 'LALÙE 1st Anniversary' party.
Official Instagram: https://www.instagram.com/lalue.ginza/
## To the Next Year, and Beyond
To commemorate the 1st anniversary, we will implement 'STORY BATON.'
'STORY BATON' is a special campaign that embodies LALÙE's brand concept of 'Weaving History, Connecting Hearts.' It is a system where a selected customer uses a Hermes bag for one month, and then passes the baton to the next person.
By delivering it to a new owner every month, a new story is engraved on the Hermes bag each month.
## Message from the Representative
I have been involved in this work for 17 years.
It started with me taking on miscellaneous tasks like product inspection at my previous job. From there, I became a buyer, and while handling numerous items, I gradually became fascinated by the charm of Hermes.
One of the reasons Hermes deeply moved me is its reliable craftsmanship.
I have felt a higher durability than any other brand's leather I have handled so far, and many vintage items from 50 or 60 years ago remain in surprisingly solid condition. Even when used heavily, they do not lose their natural beauty, and every detail, including the stitching, is carefully designed and sewn. I have been moved daily by the accumulation of this
Many celebrities and influencers gathered, making it a glamorous night. Please check the official LALÙE Instagram for scenes from the 1st anniversary 'LALÙE 1st Anniversary' party.
Official Instagram: https://www.instagram.com/lalue.ginza/
## To the Next Year, and Beyond
To commemorate the 1st anniversary, we will implement 'STORY BATON.'
'STORY BATON' is a special campaign that embodies LALÙE's brand concept of 'Weaving History, Connecting Hearts.' It is a system where a selected customer uses a Hermes bag for one month, and then passes the baton to the next person.
By delivering it to a new owner every month, a new story is engraved on the Hermes bag each month.
## Message from the Representative
I have been involved in this work for 17 years.
It started with me taking on miscellaneous tasks like product inspection at my previous job. From there, I became a buyer, and while handling numerous items, I gradually became fascinated by the charm of Hermes.
One of the reasons Hermes deeply moved me is its reliable craftsmanship.
I have felt a higher durability than any other brand's leather I have handled so far, and many vintage items from 50 or 60 years ago remain in surprisingly solid condition. Even when used heavily, they do not lose their natural beauty, and every detail, including the stitching, is carefully designed and sewn. I have been moved daily by the accumulation of this