Lotte City Hotel Kinshicho (Location: 4-6-1 Kinshi, Sumida-ku, Tokyo, General Manager: Tomoya Fukui) will collaborate with VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Masayuki Tadaishi, hereafter 'VALX'), which develops the fitness brand 'VALX', to offer a limited-time 'Kyoho Grape and Red Cabbage Amazake Protein Smoothie' incorporating VALX's popular protein at its breakfast buffet from Monday, April 6, 2026, to Friday, April 24, 2026.
**Limited-Time Collaborative Smoothie by VALX Whey Protein and Hotel Chef** The chef's special smoothie, highly popular at our hotel's breakfast buffet, is a gentle-tasting drink combining fresh vegetables and fruits with amazake (sweet sake). In this collaboration, a limited-time 'Kyoho Grape and Red Cabbage Amazake Protein Smoothie' using 'VALX Whey Protein Kyoho Flavor' released in March 2026 will be introduced.
'VALX Whey Protein' is made from milk-derived whey and features fast absorption. Manufactured domestically using strictly selected ingredients, the product is highly focused on easy dissolution and taste. The Kyoho flavor, newly released this spring, is appealing for its easy-to-drink taste packed with the condensed sweetness of grapes. In this project, it is combined with the natural sweetness of amazake to create a luxurious flavor unique to the hotel.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン