Lotte Holdings Sponsors "Face to face" Collaborative Photo Exhibition by Kim Yeong Jun and Yuni Yoshida ~Presenting Limited BELLYGOM Stickers and Setting Up a Special Booth at the Shop~

Lotte Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and CEO: Motokazu Tamatsuka; hereinafter "Lotte Holdings") announced today its sponsorship of the "KIM YEONG JUN × YOSHIDA YUNI PHOTO EXHIBITION “Face to face”" to be held at Azabudai Hills Gallery for one month from Wednesday, April 29, 2026 (public holiday) to Thursday, May 28, 2026. During the exhibition period, limited edition stickers of "BELLYGOM," a character owned by the Lotte Group, will be distributed free of charge, and a special BELLYGOM booth will be set up in a corner of the exhibition shop. This exhibition is the first collaboration project between Korean photographer Kim Yeong Jun and Japanese art director Yuni Yoshida. It will showcase a magnificent collection of works featuring 62 leading Japanese and Korean actors photographed with "flowers" as a motif, under the theme of "the most essential beauty of humanity." Lotte Holdings concluded a master licensee agreement in Japan for the popular character IP "BELLYGOM," owned by Lotte Home Shopping Co., Ltd. (Korea), in March 2024, and has been promoting BELLYGOM's expansion in Japan. Against this background, Lotte Holdings decided to sponsor this exhibition, which fuses Japanese and Korean cultures, and to use the venue's presentation to provide an opportunity for more people to learn about BELLYGOM's appeal. ■ Collaboration Project Details 1. Limited Sticker Present: Limited BELLYGOM stickers will be distributed at the venue (while supplies last). 2. Special Booth Installation: A special booth will be set up in a corner of the exhibition shop, allowing visitors to experience BELLYGOM's charm up close. ■ "KIM YEONG JUN × YOSHIDA YUNI PHOTO EXHIBITION “Face to face”" Overview Exhibition Period Wednesday, April 29, 2026 (public holiday) - Thursday, May 28, 2026, 11:00 - 21:00 *No closing days during the exhibition period Venue Azabudai Hills Gallery (Garden Plaza A MB Floor, 5-8-1 Toranomon, Minato-ku, Tokyo) Admission Fees [Advance/WEB] Adults/2,000 yen, University/Vocational students/1,300 yen, Junior/Senior high school students/600 yen, Elementary school students and younger/Free [Same-day] Adults/2,200 yen, University/Vocational students/1,500 yen, Junior/Senior high school students/800 yen, Elementary school students and younger/Free Co-organizer KIM YEONG JUN × YOSHIDA YUNI PHOTO EXHIBITION Production Committee URL https://exhibition-facetoface.com/ ■ About BELLYGOM BELLYGOM is a pink bear from Korea! BELLY means "belly" in English, and GOM means "bear" in Korean. He's a 2-meter-tall, goofy influencer who takes on various challenges using his large body. Name: BELLYGOM Birthday: April 1st Personality: Playful, loves to surprise people. Curious, a bit clumsy and naturally silly. He tries hard to entertain and make everyone laugh, but sometimes he gets carried away, fails, and gets discouraged... MBTI: ENFP (Campaigner) Likes: Marshmallows, eating, hugs ♡ Special skills: Surprises, dancing (?), hugs ♡ BELLYGOM's theme is "Don't worry, be Belly." He conveys the wonderfulness of being yourself. He's curious, a bit clumsy, and loves surprises! He's an entertainer who doesn't get discouraged by failure – that's BELLYGOM. OFFICIAL SITE: https://bellygom.jp/ TikTok: https://www.tiktok.com/@bellygom.japan X: https://x.com/bellygom_japan Instagram: https://www.instagram.com/bellygom.japan/ ● BELLYGOM's Journey So Far April 2018: Born as an in-house venture at Lotte Home Shopping (Korea) From 2022: Full-scale merchandise sales and pop-up stores held in Korea Gained popularity mainly on YouTube and TikTok, Carried out numerous brand collaborations and K-POP collaborations March 2024: Lotte Holdings acquired master license rights in Japan from Lotte Home Shopping (Korea, copyright holder) July 2024: BELLYGOM officially debuted in Japan August 2024: "BELLYGOM" at Seibu Shibuya Store