Lotte Holdings Establishes Corporate Logo and Renews Official Website
Lotte Holdings has established a new, distinct corporate logo and completely renewed its corporate website to accelerate its transformation and drive forward new diversified businesses.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 17:25 (294h 54m after Collected)
Lotte Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Genichi Tamatsuka, hereinafter "Lotte Holdings") is pleased to announce the establishment of a new corporate logo and a complete renewal of its corporate website.
Background of the New Corporate Logo: Accelerating Holding Company-Led "Transformation"
Since 2022, Lotte Holdings has been promoting "ONE LOTTE" to maximize synergy by integrating the strengths of the Lotte Group in Japan and South Korea, and has been actively driving new business ventures.
Currently, in addition to our founding confectionery and ice cream businesses, new businesses led by our company are rapidly expanding, including the healthcare and biopharmaceutical fields, content IP, hotels, and live house operations. As the seeds of this "New Lotte" steadily grow, we have established a unique "LOTTE HOLDINGS" corporate logo to clarify our intent to be the flag-bearer powerfully driving these new businesses, in addition to the overall group brand logo "LOTTE".
About the New Corporate Website
The new corporate website has been revamped as a platform to communicate the overall picture of the Japanese Lotte Group and the new businesses developed by Lotte Holdings to all stakeholders.
Design Symbolism
1. Expressing Lotte's Foundational "L"
The curve featured in the lower left of the key visual adorning the site mimics "L", the initial letter of Lotte. This expresses the unwavering foundation of Lotte, which has been loved as the "Sweetheart of Your Mouth" for many years.
2. Three Lines of "Red, Blue, and Yellow" Carving Out the Future
These represent our three business domains: "Food", "Life Science & Digital", and "Lifestyle & Entertainment", respectively. They express the image of creating a massive swell (growth) as they overlap and intertwine.
Main Expanded Content
1. Business Details
We introduce the details of the three businesses developed by Lotte Holdings and its group companies.
Background of the New Corporate Logo: Accelerating Holding Company-Led "Transformation"
Since 2022, Lotte Holdings has been promoting "ONE LOTTE" to maximize synergy by integrating the strengths of the Lotte Group in Japan and South Korea, and has been actively driving new business ventures.
Currently, in addition to our founding confectionery and ice cream businesses, new businesses led by our company are rapidly expanding, including the healthcare and biopharmaceutical fields, content IP, hotels, and live house operations. As the seeds of this "New Lotte" steadily grow, we have established a unique "LOTTE HOLDINGS" corporate logo to clarify our intent to be the flag-bearer powerfully driving these new businesses, in addition to the overall group brand logo "LOTTE".
About the New Corporate Website
The new corporate website has been revamped as a platform to communicate the overall picture of the Japanese Lotte Group and the new businesses developed by Lotte Holdings to all stakeholders.
Design Symbolism
1. Expressing Lotte's Foundational "L"
The curve featured in the lower left of the key visual adorning the site mimics "L", the initial letter of Lotte. This expresses the unwavering foundation of Lotte, which has been loved as the "Sweetheart of Your Mouth" for many years.
2. Three Lines of "Red, Blue, and Yellow" Carving Out the Future
These represent our three business domains: "Food", "Life Science & Digital", and "Lifestyle & Entertainment", respectively. They express the image of creating a massive swell (growth) as they overlap and intertwine.
Main Expanded Content
1. Business Details
We introduce the details of the three businesses developed by Lotte Holdings and its group companies.