Tsurugashima City, Sakatotsurugashima Dental Association, and Lotte Sign Collaboration Agreement to Promote Dental and Oral Health for Citizens
Key facts
- Tsurugashima City, Sakatotsurugashima Dental Association, and Lotte Sign Collaboration Agreement to Promote Dental and Oral Health for Citizens
- Lotte Co., Ltd. signed a collaboration agreement with Tsurugashima City and the Sakatotsurugashima Dental Association on June 4, 2026, to promote dental and oral health for Tsurugashima citizens. This is the 29th oral health collaboration agreement for Lotte. The three parties will work together to improve oral health.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Lotte Co., Ltd. signed a collaboration agreement with Tsurugashima City and the Sakatotsurugashima Dental Association on June 4, 2026, to promote dental and oral health for Tsurugashima citizens. This is the 29th oral health collaboration agreement for Lotte. The three parties will work together to improve oral health.
- Citation
- Tsurugashima City, Sakatotsurugashima Dental Association, and Lotte Sign Collaboration Agreement to Promote Dental and Oral Health for Citizens (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Lotte Co., Ltd. signed a collaboration agreement with Tsurugashima City and the Sakatotsurugashima Dental Association on June 4, 2026, to promote dental and oral health for Tsurugashima citizens. This is the 29th oral health collaboration agreement for Lotte. The three parties will work together to improve oral health.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 20:00
- 🔍 Collected: June 10, 2026 at 11:21
- 🤖 AI Analyzed: June 10, 2026 at 19:56 (8h 34m after Collected)
Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hideki Nakajima; hereinafter 'Lotte') signed a 'Collaboration Agreement on the Promotion of Dental and Oral Health for Tsurugashima Citizens' with Tsurugashima City (Tsurugashima City, Saitama Prefecture; Mayor: Hiromi Ogawa) and the Sakatotsurugashima Dental Association (Sakado City, Saitama Prefecture; President: Otohiko Onimaru) on Thursday, June 4, 2026. This marks the 29th oral health collaboration agreement for Lotte.
The three parties will collaborate and cooperate to promote dental and oral health, aiming to help Tsurugashima citizens maintain and improve their oral environment for a healthy and fulfilling life.
Scene from the signing ceremony held at Tsurugashima City Hall on Thursday, June 4, 2026 (from left): Yusuke Kobayashi (Lotte), Mayor Hiromi Ogawa (Tsurugashima City), President Otohiko Onimaru (Sakatotsurugashima Dental Association)
● Main Contents of the Agreement
- Dissemination and promotion of oral function and oral care
- Dissemination and promotion of the importance of 'chewing'
- Cooperation in oral health-related projects
- Surveys on citizens' oral function
- Support for disaster victims, including provision of goods during disasters
- Other matters necessary to achieve the objectives
*Lotte will contribute to the dental and oral health of Tsurugashima citizens by utilizing its expertise in 'chewing' and 'xylitol,' cultivated since its founding in 1948, as various tools.
● Signing Ceremony
Date: Thursday, June 4, 2026
Location: Tsurugashima City Hall
Attendees: Hiromi Ogawa, Mayor of Tsurugashima City
Otohiko Onimaru, President of Sakatotsurugashima Dental Association
Yusuke Kobayashi, Branch Manager of Lotte Saitama Branch
● Comment from Yusuke Kobayashi, Lotte Saitama Branch Manager
Lotte's company name is derived from 'Charlotte,' the object of the protagonist's affection in the German literary classic 'The Sorrows of Young Werther' by Goethe. The corporate message 'Koibito of the Mouth,' beloved by many, embodies the desire to be loved by everyone forever, just like Charlotte, who is called the 'eternal lover.'
True to our corporate message 'Koibito of the Mouth,' we aim to support 'oral health' through the functions of chewing gum and create a future where everyone can live happily forever.
This time, we signed a tripartite agreement aiming for Tsurugashima City's basic health promotion philosophy: 'Let's create our future selves together ~ Towards a city that proactively protects, moves, and connects, a city of 'Health Number One'~.' We aim to contribute to the promotion of everyone's health by leveraging Lotte's unique strengths and technologies in initiatives for all ages, including oral frailty countermeasures, dental and oral health awareness activities for adults, and the development of oral function and maintenance of dental health in early childhood.
Our sustainability goal, 'Lotte Mirai Challenge 2048,' includes the dissemination of health promotion through 'chewing' as one of its objectives, and we are promoting research and awareness activities related to 'chewing' and health. We are also engaged in activities such as maintaining dental health in early childhood using xylitol.
Furthermore, we will provide support for disaster victims, including the provision of goods such as xylitol-containing gum and tablets as tools to protect oral health, as part of measures to mitigate health damage from secondary disasters in Tsurugashima City.
Reference: What is Oral Frailty?
Oral frailty refers to 'minor decline in oral function.' If minor declines in oral function are left unaddressed or without appropriate response, it is thought to lead to nutritional imbalances and overall physical decline, and is gaining attention as an 'important sign indicating the onset of aging.'
In fact, a study that checked oral function in elderly individuals and conducted continuous surveys reported that people with oral frailty had approximately twice the risk of physical function decline such as 'physical frailty' and 'sarcopenia' after 2 years, and 'certification for long-term care' and 'death' after 4 years.
*Source: Tanaka et al. J Gerontol A Biol Sci Med Sci. 2018;73(12):1661-1667
Lotte Co., Ltd.
https://www.lotte.co.jp/
The three parties will collaborate and cooperate to promote dental and oral health, aiming to help Tsurugashima citizens maintain and improve their oral environment for a healthy and fulfilling life.
Scene from the signing ceremony held at Tsurugashima City Hall on Thursday, June 4, 2026 (from left): Yusuke Kobayashi (Lotte), Mayor Hiromi Ogawa (Tsurugashima City), President Otohiko Onimaru (Sakatotsurugashima Dental Association)
● Main Contents of the Agreement
- Dissemination and promotion of oral function and oral care
- Dissemination and promotion of the importance of 'chewing'
- Cooperation in oral health-related projects
- Surveys on citizens' oral function
- Support for disaster victims, including provision of goods during disasters
- Other matters necessary to achieve the objectives
*Lotte will contribute to the dental and oral health of Tsurugashima citizens by utilizing its expertise in 'chewing' and 'xylitol,' cultivated since its founding in 1948, as various tools.
● Signing Ceremony
Date: Thursday, June 4, 2026
Location: Tsurugashima City Hall
Attendees: Hiromi Ogawa, Mayor of Tsurugashima City
Otohiko Onimaru, President of Sakatotsurugashima Dental Association
Yusuke Kobayashi, Branch Manager of Lotte Saitama Branch
● Comment from Yusuke Kobayashi, Lotte Saitama Branch Manager
Lotte's company name is derived from 'Charlotte,' the object of the protagonist's affection in the German literary classic 'The Sorrows of Young Werther' by Goethe. The corporate message 'Koibito of the Mouth,' beloved by many, embodies the desire to be loved by everyone forever, just like Charlotte, who is called the 'eternal lover.'
True to our corporate message 'Koibito of the Mouth,' we aim to support 'oral health' through the functions of chewing gum and create a future where everyone can live happily forever.
This time, we signed a tripartite agreement aiming for Tsurugashima City's basic health promotion philosophy: 'Let's create our future selves together ~ Towards a city that proactively protects, moves, and connects, a city of 'Health Number One'~.' We aim to contribute to the promotion of everyone's health by leveraging Lotte's unique strengths and technologies in initiatives for all ages, including oral frailty countermeasures, dental and oral health awareness activities for adults, and the development of oral function and maintenance of dental health in early childhood.
Our sustainability goal, 'Lotte Mirai Challenge 2048,' includes the dissemination of health promotion through 'chewing' as one of its objectives, and we are promoting research and awareness activities related to 'chewing' and health. We are also engaged in activities such as maintaining dental health in early childhood using xylitol.
Furthermore, we will provide support for disaster victims, including the provision of goods such as xylitol-containing gum and tablets as tools to protect oral health, as part of measures to mitigate health damage from secondary disasters in Tsurugashima City.
Reference: What is Oral Frailty?
Oral frailty refers to 'minor decline in oral function.' If minor declines in oral function are left unaddressed or without appropriate response, it is thought to lead to nutritional imbalances and overall physical decline, and is gaining attention as an 'important sign indicating the onset of aging.'
In fact, a study that checked oral function in elderly individuals and conducted continuous surveys reported that people with oral frailty had approximately twice the risk of physical function decline such as 'physical frailty' and 'sarcopenia' after 2 years, and 'certification for long-term care' and 'death' after 4 years.
*Source: Tanaka et al. J Gerontol A Biol Sci Med Sci. 2018;73(12):1661-1667
Lotte Co., Ltd.
https://www.lotte.co.jp/
FAQ
What is the purpose of this agreement?
To promote dental and oral health for Tsurugashima citizens through collaboration among the three parties, aiming to maintain and improve their oral environment for a healthy life.
What are the main contents of the agreement?
Promotion of oral function and care, importance of chewing, cooperation in oral health projects, surveys on citizens' oral function, and disaster victim support including goods provision.
How will Lotte contribute?
Lotte will utilize its expertise in 'chewing' and 'xylitol' to conduct oral health awareness activities for all ages and provide goods during disasters.