Lotte to Launch 'Koume Gum' Nationwide on June 2, 2026, Featuring Gummy-Filled Hybrid Texture
Lotte Co., Ltd. will release its new 'Koume Gum' on June 2, 2026. This latest addition to the 'Koume' heritage brand features a unique dual-layer structure with sour plum gummy inside soft gum, using premium plum juice from Wakayama.
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- 📰 Published: May 26, 2026 at 20:00
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Lotte Co., Ltd. has announced the nationwide launch of 'Koume Gum' on June 2, 2026, expanding its iconic 'Koume' brand which has specialized in sweet and sour plum flavors since 1974. The new product features a soft, sweet plum-flavored gum base with a heart of intensely sour plum gummy, offering a shifting flavor profile as it is chewed. It utilizes 3% Nanko-ume plum juice sourced from Wakayama Prefecture for an authentic, aromatic taste. The packaging features the brand's signature character, Koume-chan, reflecting the brand's long-standing theme of bittersweet first love. Sold in a portable 26g standing pouch, the expected retail price is around 183 yen (tax included). The launch coincides with 'Ume Day' on June 6, celebrating Japan's plum culture.
FAQ
Where can I buy Koume Gum?
It will be available nationwide in Japan at supermarkets and convenience stores starting June 2, 2026.
What kind of plums are used in the gum?
The product uses juice from Nanko-ume plums grown in Wakayama Prefecture, known for their high quality.
What is the packaging style of Koume Gum?
It comes in a 26g standing pouch, which is portable and easy to store.