Lotte's Sasha <Hojun Matcha> Chocolate to Become a Permanent Product, Nationwide Release on April 21, 2026
Lotte Co., Ltd. will release "Sasha <Hojun Matcha>" chocolate nationwide as a permanent product starting April 21, 2026, in response to customer demand. Previously a limited-edition item, it features a delicate, woven appearance and uses Uji matcha, aiming to appeal to inbound tourists. The estimated retail price is around 345 yen (tax included).
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 17:32 (55h 0m after Collected)
Lotte Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director and President: Hideki Nakajima) will launch "Sasha " from the "Sasha" brand, known for its delicate, woven design of approximately 1.5mm thin lines, nationwide on April 21, 2026. The matcha flavor of Sasha has been sold for a limited time in the past, but due to numerous requests from customers who wanted the matcha-flavored Sasha available at all times, it will now be released as a standard product. To allow people worldwide to enjoy Sasha, and as an opportunity for inbound tourists to discover Sasha, the product is designed to convey a sense of Japaneseness through Sasha's traditional Japanese aesthetic combined with matcha flavor. This product's delicate nature, unique to Japan, is encouraged to be tried with its permanent release. The chocolate features a delicate, silk-like appearance created by carefully weaving three types of thin lines. It uses Uji matcha, focusing on the authentic umami and sweetness of the tea leaves. Enjoy the refined taste where bitter and white chocolate flavors intertwine with matcha. Product Name: Sasha , Release Date: Tuesday, April 21, 2026, Release Region: Nationwide, Content: 69g (including individual packaging), Price: Open price, estimated retail price around 345 yen (tax included).