Refreshing and In Full Bloom! The Sweet and Sour Taste of Blueberry and Plain Yogurt Ice Cream: "Soh Blueberry Yogurt Flavor" to be Released Nationwide on April 13, 2026
Lotte will release "Soh Blueberry Yogurt Flavor" nationwide on April 13, 2026. This popular flavor, which was a legendary hit in 2005, returns as a two-tone swirl ice cream after more than 20 years.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 01:18 (350h 47m after Collected)
Lotte Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director and President: Hideki Nakajima) will release "Soh Blueberry Yogurt Flavor" on Monday, April 13th, from the "Soh" brand, which offers a melt-in-the-mouth texture and a refreshing aftertaste with fine ice particles.
This new release is a new product utilizing yogurt and blueberries, backed by the trend that the market for both, which many people incorporate into their daily lives, is booming.
In the past, the Soh brand has released products using yogurt, which pairs well with its product characteristics and the spring season. Most recently, there was the "Yellow Peach & White Peach Yogurt Flavor" in 2024, but the "Blueberry Yogurt Flavor" was already released in 2005 and recorded a legendary hit in Soh's history. And now, overcoming more than 20 years, the "Blueberry Yogurt Flavor" is newly released. The inside is a "berry swirl" shape, designed so you can enjoy the fun visual of two swirling colors and delightfully eat it while mixing the two flavors.
With its spring-like refreshing appearance and sweet-sour taste, it is recommended for those who want to relax their minds in their new spring life, or those who want to feel the freshness of spring and refresh their feelings. Please relax and enjoy the refreshing flavor that matches the mild spring climate and the melt-in-the-mouth deliciousness woven by fine ice particles.
◇ Soh Blueberry Yogurt Flavor
■ Product Features
1. It features a satisfying taste of ice cream felt the moment you eat it, and a clean aftertaste created by fine ice particles washing your mouth.
2. You can enjoy the well-balanced sweet and sour taste of blueberry ice cream and the refreshing taste of classic plain yogurt ice cream.
3. It is a two-color swirl with a swirly appearance where you can clearly feel the refreshing sweet-sourness and good aftertaste.
This new release is a new product utilizing yogurt and blueberries, backed by the trend that the market for both, which many people incorporate into their daily lives, is booming.
In the past, the Soh brand has released products using yogurt, which pairs well with its product characteristics and the spring season. Most recently, there was the "Yellow Peach & White Peach Yogurt Flavor" in 2024, but the "Blueberry Yogurt Flavor" was already released in 2005 and recorded a legendary hit in Soh's history. And now, overcoming more than 20 years, the "Blueberry Yogurt Flavor" is newly released. The inside is a "berry swirl" shape, designed so you can enjoy the fun visual of two swirling colors and delightfully eat it while mixing the two flavors.
With its spring-like refreshing appearance and sweet-sour taste, it is recommended for those who want to relax their minds in their new spring life, or those who want to feel the freshness of spring and refresh their feelings. Please relax and enjoy the refreshing flavor that matches the mild spring climate and the melt-in-the-mouth deliciousness woven by fine ice particles.
◇ Soh Blueberry Yogurt Flavor
■ Product Features
1. It features a satisfying taste of ice cream felt the moment you eat it, and a clean aftertaste created by fine ice particles washing your mouth.
2. You can enjoy the well-balanced sweet and sour taste of blueberry ice cream and the refreshing taste of classic plain yogurt ice cream.
3. It is a two-color swirl with a swirly appearance where you can clearly feel the refreshing sweet-sourness and good aftertaste.