[The 48th Year Major Reform of Pie no Mi] Phase 1 is a 4-Panel Manga! The First-Ever Project Depicting 'Oshi' (Favorites) Launched with Shin-Ei Animation and a Super Luxurious Creator Lineup
Lotte has launched the 'Pie no Mi Oshi no Mori Project,' a major reform of its long-selling snack 'Pie no Mi,' to depict a story centered around the modern 'Oshi-katsu' (supporting favorites) culture. Phase 1 features a 4-panel manga series of 64 episodes over 32 weeks, created in collaboration with Shin-Ei Animation.
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
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Lotte Co., Ltd. (Shinjuku-ku, Tokyo; President and Representative Director, Executive Officer: Hideki Nakajima; hereinafter 'Lotte') is launching the 'Pie no Mi Oshi no Mori Project,' a major reform of the long-selling 'Pie no Mi' that has been loved for many years since its release in 1979, creating the first-ever project depicting 'Oshi' (favorites). In order to further evolve the worldview that has been familiarized through packaging and picture books, Lotte has teamed up with Shin-Ei Animation Co., Ltd. (Nishitokyo City, Tokyo; President: Michihiko Umezawa) and assigned a super luxurious lineup of creators who lead the animation industry. The story 'Oshi no Mori' (Forest of Favorites), which is overflowing with precious love for Pie no Mi and motivated by the modern 'Oshi-katsu' culture, raises its curtain. The first phase of the project will release 64 episodes of a 4-panel manga featuring characters overflowing with love for Pie no Mi over 32 weeks. Please pay attention to the highly eccentric characters and enjoy finding your own 'Oshi.'
Special Site: https://www.lotte.co.jp/products/brand/painomi/pienomioshinomori/
Main Deployment Measures of the Project's First Phase
- A total of 64 episodes of 4-panel manga related to 'Oshi no Mori' will be posted on the official X account over 32 weeks.
- A 4-panel manga with a snack-exclusive story will be printed on the inside of the Pie no Mi box package.
- Goods utilizing the newly developed characters will sequentially go on sale.
- LINE Creators Stickers and themes will be available for purchase.
Background of the Launch of 'Pie no Mi Oshi no Mori Project'
'Pie no Mi' has long provided everyone with the deliciousness of a perfectly balanced combination of freshly baked, crispy texture, chocolate, and pie. In recent years, not only the taste but also the story of the Pie no Mi forest, where the friendly squirrels 'Pyle' and 'Roxy' who appear on the package play active roles, has been deployed in packages and picture books and is very well received. Therefore, the Pie no Mi team, with the desire for everyone to enjoy it even more, launched this project and has been exploring ways to increase the resolution of the story's worldview. As the first step, the squirrels will not only appear on the package but will also unfold their story as the main characters of a 4-panel manga in digital distribution, and they will become various goods to be close to everyone at all times. Furthermore, new characters will appear one after another as forest companions, and through the world of Pie no Mi, we will propose the joy of having an 'Oshi' to everyone.
Highlight 1: 64 Episodes of 4-Panel Manga Serialized Continuously Over 32 Weeks!
As the first phase of the project, two 4-panel manga episodes of 'Pie no Mi Oshi no Mori,' overflowing with love for Pie no Mi, will be published on the official X account every Wednesday and Friday at 5:00 PM.
*The first episode is scheduled to be released on Monday at 5:00 PM.
The '6' and '4' pies...
Special Site: https://www.lotte.co.jp/products/brand/painomi/pienomioshinomori/
Main Deployment Measures of the Project's First Phase
- A total of 64 episodes of 4-panel manga related to 'Oshi no Mori' will be posted on the official X account over 32 weeks.
- A 4-panel manga with a snack-exclusive story will be printed on the inside of the Pie no Mi box package.
- Goods utilizing the newly developed characters will sequentially go on sale.
- LINE Creators Stickers and themes will be available for purchase.
Background of the Launch of 'Pie no Mi Oshi no Mori Project'
'Pie no Mi' has long provided everyone with the deliciousness of a perfectly balanced combination of freshly baked, crispy texture, chocolate, and pie. In recent years, not only the taste but also the story of the Pie no Mi forest, where the friendly squirrels 'Pyle' and 'Roxy' who appear on the package play active roles, has been deployed in packages and picture books and is very well received. Therefore, the Pie no Mi team, with the desire for everyone to enjoy it even more, launched this project and has been exploring ways to increase the resolution of the story's worldview. As the first step, the squirrels will not only appear on the package but will also unfold their story as the main characters of a 4-panel manga in digital distribution, and they will become various goods to be close to everyone at all times. Furthermore, new characters will appear one after another as forest companions, and through the world of Pie no Mi, we will propose the joy of having an 'Oshi' to everyone.
Highlight 1: 64 Episodes of 4-Panel Manga Serialized Continuously Over 32 Weeks!
As the first phase of the project, two 4-panel manga episodes of 'Pie no Mi Oshi no Mori,' overflowing with love for Pie no Mi, will be published on the official X account every Wednesday and Friday at 5:00 PM.
*The first episode is scheduled to be released on Monday at 5:00 PM.
The '6' and '4' pies...