[Like Traveling in a Single Bite ♡] Lotte's New Ice Cream Brand 'Falling in Love with Asia,' First in 10 Years, New TV CM Featuring CUTIE STREET to Air from Monday, April 6th

Lotte Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director, President & CEO: Hideki Nakajima, hereinafter referred to as Lotte) will launch the long-awaited, completely new brand series "Asia ni Koishite" (Falling in Love with Asia) in the ice cream category on Monday, April 6, 2026. This marks the first new brand in Lotte's ice cream category in 10 years.

Additionally, a new TV commercial titled "Like Traveling in a Single Bite" featuring "CUTIE STREET," an idol group with immense popularity centered around social media, managed by Asobi System, will begin broadcasting nationwide (excluding some regions) from Monday, April 6, 2026. A special behind-the-scenes movie of this TV commercial will also be released simultaneously on YouTube!

**Members' Blissful Expressions While Tasting 4 Flavors are Noteworthy!**

The new TV commercial begins with an exciting sequence where each member, dressed in colorful costumes, looks directly at the camera and says one syllable at a time, "A-Si-A-ni-Ko-i-shi-te" (Falling-in-Love-with-Asia), in a relay format. Once all 8 members gather and energetically declare "Asia ni Koishite!", the scene dramatically shifts. Before them unfolds a luxurious tea party venue, reminiscent of an Asian castle, surrounded by vibrant flowers and oriental decorations.

As the catchy melody of the tie-up song "Nice Day Ne" begins, the members gather around the table and start a perfectly synchronized, cheerful dance. They then take a bite of the "Brown Sugar Oolong Milk Tea" and "Creamy Almond Tofu" ice creams, coated in a rich, smooth sauce. The refreshing and pleasant, authentic Asian flavors elicit exclamations from the members such as, "It's more authentic than I expected!" and "So delicious!" filling the screen with expressions of surprise and joy.

A highlight in the middle part is a scene where the members line up horizontally and perform a cute "spoon dance" using their spoons. The sight of all members in perfect unison striking a pose with "Nice Day Ne!" radiates a bright energy that is sure to bring a smile to the viewers as well.

The commercial concludes with a charming cut of all 8 members gathering closely together with the line, "Like traveling in a single bite," followed by the introduction of the colorful, limited-edition flavors perfect for early summer: "Mango Lassi" and "Jasmine Milk Tea."

**New TV Commercial Outline** Title: "Like Traveling in a Single Bite" (15 seconds) Broadcast Start Date: Monday, April 6, 2026 Broadcast Area: Nationwide (excluding some regions) Starring: CUTIE STREET URL: https://youtu.be/APqA7ENIa7I

Title: "Like Traveling in a Single Bite" (30 seconds) Broadcast Start Date: Monday, April 6, 2026 Broadcast Area: Nationwide (excluding some regions) Starring: CUTIE STREET URL: https://youtu.be/tsC2xV-2Be0

**Lotte "Asia ni Koishite" New TV CM "Like Traveling in a Single Bite" (15 seconds) Storyboard**

**Lotte "Asia ni Koishite" New TV CM "Like Traveling in a Single Bite" (30 seconds) Storyboard**

**■ To commemorate the start of TV CM broadcasting, a special movie capturing the behind-the-scenes of recording and shooting will also be released! Pay attention to the members' tasting scenes, the recording process supervised by Kenshi Kawatani, and the interactions of the members enjoying the fully Asian-themed set.**

Today, coinciding with the start of the TV commercial broadcast, we are also releasing a special behind-the-scenes movie!

Key Highlight ①: Features scenes of all CUTIE STREET members tasting "Asia ni Koishite" for the first time. Pay attention to their surprise and cute reactions, truly experiencing "like traveling in a single bite!" You can also see them passionately discussing "flavor ideas they'd like to see in the future" and original spoon designs.

Key Highlight ②: Also showcases the valuable recording sessions where Kenshi Kawatani, who wrote and composed the tie-up song "Nice Day Ne," personally supervises the recording. The solo and group recording scenes capture the group's charm fully, from their professional expressions as they earnestly engage with the music to their relaxed interactions conveying their strong camaraderie.

In addition, it's a compelling video that covers the entire project, including key visual shooting and TV CM/MV production scenes, so please enjoy it along with the main program.

**• Your Mouth's Lover Lotte 【LOTTE】 Official Channel** YouTube Link: https://youtu.be/abYB4dy-9Jg *Available on the official YouTube from Monday, April 6, 2026, 0:00 AM.

**■ Performer Profile: CUTIE STREET** An 8-member idol group that debuted in August 2024 from Asobi System's idol project "KAWAII LAB." The members are Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Emi Kawamoto, Miyu Umeda, Natsuki Manabe, and Haruka Sakuraba. The group's concept is "KAWAII MAKER." The 8 members, with diverse ages and backgrounds, act as "KAWAII MAKERs," transmitting the "KAWAII" they create from Harajuku to the world.

Official site: https://cutiestreet.asobisystem.com/ YouTube: https://www.youtube.com/@CUTIE_STREET Instagram: https://www.instagram.com/cutie_street TikTok: https://www.tiktok.com/@cutie_street X: https://x.com/CUTIE_STREET