Major Reform of 'Pai no Mi' in its 48th Year: Launching the First-Ever 'Oshi' (Favorite) Project with Shin-Ei Animation and Top-Tier Creators

LOTTE Co., Ltd. (Shinjuku, Tokyo; President and Representative Director: Hideki Nakajima; hereinafter 'LOTTE') is launching the 'Pai no Mi Oshi no Mori Project,' a major reform of the long-selling 'Pai no Mi' brand, which has been loved since its launch in 1979. To further evolve the world-building previously seen on packaging and in picture books, LOTTE has teamed up with Shin-Ei Animation Co., Ltd. (Nishitokyo, Tokyo; President: Michihiko Umezawa) and assigned a star-studded team of creators from the anime industry. A story titled 'Oshi no Mori,' overflowing with love for Pai no Mi and inspired by modern 'Oshi-katsu' (fandom) culture, is about to begin. The first phase of the project features 64 episodes of 4-panel manga starring characters full of love for Pai no Mi, released over 32 weeks. Please pay attention to these unique characters and find your own 'Oshi.' Special Website: https://www.lotte.co.jp/products/brand/painomi/pienomioshinomori/