April 1st is "Bikkuriman Day"! First in Bikkuriman History! Characters Time-Slip into the Edo World "Ukiyo-e Bikkuriman Chocolate" to be Released Exclusively in Western Japan from Tuesday, April 21st

Lotte Co., Ltd. (Shinjuku-ku, Tokyo; Representative Director, President and Executive Officer: Hideki Nakajima; hereinafter "Lotte") will launch "Ukiyo-e Bikkuriman Chocolate" exclusively in Western Japan starting Tuesday, April 21, 2026.

Amid growing global interest in Japanese culture, Ukiyo-e is once again attracting attention through exhibitions both domestically and internationally. Building on this trend, we decided to launch this product as a project to enjoy Ukiyo-e, the pop culture of the Edo period, in a modern way with Bikkuriman's unique expression.

At first glance, Bikkuriman and Ukiyo-e may seem distant, but unexpected commonalities emerge across eras: Bikkuriman's sparkling expressions and Ukiyo-e's kirazuri (mica printing), Bikkuriman's unique deformed expressions and Ukiyo-e's giga (humorous exaggeration). By combining these, we propose a new experience that allows people to enjoy Ukiyo-e in a Bikkuriman-like manner.

Please enjoy the world where Bikkuriman characters have time-slipped into Edo.

● Product Package

● Partial Introduction of All 41 Types of Embossed Metal Sticker Designs

When characters are arranged, a background picture based on "The Great Wave off Kanagawa," one of the "Thirty-six Views of Mount Fuji," is completed!

● Partial Introduction of Stickers Expressing Ukiyo-e Masterpieces in Bikkuriman Style

Super Zeus modeled after Toshusai Sharaku's "Otani Oniji III as Edobei" Cross Angel modeled after Kitagawa Utamaro's "Ten Types of Women's Physiognomy: A Girl Blowing a Poppin"

● Product Features

* The first product in Bikkuriman history, expressing the world of Devil VS Angel with an Ukiyo-e touch. * We deliver a completely new and exciting experience, fusing the nostalgic world of Bikkuriman with the popular culture of the Edo period. * There are 41 types of embossed metal stickers. The quality is a crispy and delicious wafer chocolate.

● Product Name: Ukiyo-e Bikkuriman Chocolate ● Release Date: Tuesday, April 21, 2026 ● Release Region: Western Japan exclusive (excluding Shizuoka) ● Content: 1 piece ● Price: Open price *Estimated retail price around 140 yen (tax included)

● Planning Background / Developer's Comment

This time, we planned this project with the idea that combining the charm of Ukiyo-e, the pop culture of Edo, with Bikkuriman's unique expression would create a fusion of tastes.

For example, we offer "Tsudukie" (sequential picture) specifications where arranging "Devil Heads" or "Angel Heads" completes a background picture modeled after "The Great Wave off Kanagawa," one of the "Thirty-six Views of Mount Fuji." We also have stickers that arrange masterpieces in a Bikkuriman-like manner, such as Super Zeus modeled after Toshusai Sharaku's "Otani Oniji III as Edobei." Please experience the joy of collecting while imprinting Ukiyo-e masterpieces in your heart through Bikkuriman.

April 1st is "Bikkuriman Day"

Based on the concept of "surprising" people with Bikkuriman, we have been disseminating various information every year on April 1st since the establishment of the anniversary in 2015.

This product is also announced on April 1st, "Bikkuriman Day," to create a Bikkuriman-like day through the surprise of diving into the world of Ukiyo-e.

In 2026, we will continue to deliver Bikkuri (surprises) that transcend time, with the essence of Bikkuriman, loved for over 40 years, at its core.

Lotte Co., Ltd. https://www.lotte.co.jp/