[Like traveling in a single bite ♡] Lotte's first new ice cream brand in 10 years, 'Fall in love with Asia,' new TVCM featuring CUTIE STREET to air from April 6 (Mon)
Lotte will launch its first new ice cream brand in 10 years, 'Fall in Love with Asia,' on April 6, 2026. A new TVCM featuring the popular idol group CUTIE STREET will also begin airing nationwide on the same day.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 09:00
- 🔍 Collected: April 6, 2026 at 00:30
- 🤖 AI Analyzed: April 21, 2026 at 04:06 (363h 36m after Collected)
Lotte Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director, President & CEO: Hideki Nakajima, hereinafter Lotte) will begin selling the long-awaited completely new brand 'Fall in Love with Asia' series in Lotte's ice cream category for the first time in 10 years, starting Monday, April 6, 2026.
In addition, a new TVCM 'Like traveling in a single bite Edition' featuring 'CUTIE STREET,' an idol group produced by ASOBISYSTEM with immense popularity centered on SNS, will begin broadcasting nationwide (excluding some areas) from Monday, April 6, 2026. A special movie showing behind-the-scenes of this TVCM filming will also be released on YouTube at the same time!
### Pay attention to the blissful expressions of the members tasting the 4 flavors!
The new TVCM starts with a highly anticipated cut where the members, dressed in brightly colored outfits, look at the camera one by one and speak in a relay format letter by letter, 'A-Ji-A-ni-Ko-i-shi-te' (Fall in love with Asia). When all 8 members gather and energetically declare 'Fall in love with Asia!', the scene changes completely. A gorgeous tea party venue resembling an Asian castle, surrounded by colorful flowers and oriental decorations, spreads out before them.
As the catchy melody of the tie-up song 'Nice dane' begins to play, the members gather around the table and start dancing perfectly in sync and joyfully. Next, they take a bite of the 'Brown Sugar Oolong Milk Tea' and 'Creamy Almond Tofu' ice cream, which are swirled with a rich sauce. Overwhelmed by the refreshing, comforting, and authentic Asian taste, the members express their thoughts such as 'More authentic than I expected!' and 'Super delicious!', and their faces filled with surprise and joy are projected across the screen.
The highlight of the middle part is the scene where the members line up in a row and show off a cute 'Spoon Dance' using the spoons in their hands. The sight of all the members striking a pose together in sync, saying 'Nice dane!', is full of bright energy that makes even the viewers naturally smile.
Finally, the charming cut where all 8 members gather closely together with the line 'Like traveling in a single bite'...
In addition, a new TVCM 'Like traveling in a single bite Edition' featuring 'CUTIE STREET,' an idol group produced by ASOBISYSTEM with immense popularity centered on SNS, will begin broadcasting nationwide (excluding some areas) from Monday, April 6, 2026. A special movie showing behind-the-scenes of this TVCM filming will also be released on YouTube at the same time!
### Pay attention to the blissful expressions of the members tasting the 4 flavors!
The new TVCM starts with a highly anticipated cut where the members, dressed in brightly colored outfits, look at the camera one by one and speak in a relay format letter by letter, 'A-Ji-A-ni-Ko-i-shi-te' (Fall in love with Asia). When all 8 members gather and energetically declare 'Fall in love with Asia!', the scene changes completely. A gorgeous tea party venue resembling an Asian castle, surrounded by colorful flowers and oriental decorations, spreads out before them.
As the catchy melody of the tie-up song 'Nice dane' begins to play, the members gather around the table and start dancing perfectly in sync and joyfully. Next, they take a bite of the 'Brown Sugar Oolong Milk Tea' and 'Creamy Almond Tofu' ice cream, which are swirled with a rich sauce. Overwhelmed by the refreshing, comforting, and authentic Asian taste, the members express their thoughts such as 'More authentic than I expected!' and 'Super delicious!', and their faces filled with surprise and joy are projected across the screen.
The highlight of the middle part is the scene where the members line up in a row and show off a cute 'Spoon Dance' using the spoons in their hands. The sight of all the members striking a pose together in sync, saying 'Nice dane!', is full of bright energy that makes even the viewers naturally smile.
Finally, the charming cut where all 8 members gather closely together with the line 'Like traveling in a single bite'...