Lotte 'KAZITTE' WEBCM 'Newcomer' Edition: Mamoru Miyano Voices the New CM Character! Delivering Successive Hard and Fruity Character Voices with All Takes Approved?
Lotte has released new web commercials for its hard gummy 'KAZITTE,' featuring popular voice actor Mamoru Miyano as the voice of the highly energetic new marmot character, 'Mamo Miyano.'
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- 📰 Published: March 31, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 13:39 (18h 9m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:12 (491h 33m after Collected)
Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) has produced new WEBCMs for its hard gummy brand "KAZITTE" titled "Newcomer," "Fruity," and "Elasticity." These have been available for streaming since Tuesday, March 24.
Using Lotte's unique "fruit sensation enhancement method," "KAZITTE" features a hard texture and a spreading fruity sensation the moment you take a bite. The marmot character, who loves "KAZITTE" and kept biting it continuously in last year's commercial, now welcomes a "newcomer" character. For this character's voice, we have cast Mamoru Miyano, who is active not only as a voice actor but also as an actor and artist. The spoiler video titled the "Correct Answer Video" will be released on Lotte's SNS accounts from Tuesday, March 31.
Asked by the director during the orientation to "leave it to Mr. Miyano (laughs)," Miyano voiced the new marmot "Mamo Miyano"—a high-tension, playful character—using a wide variety of expressions. His comical acting caused not only the staff in the studio but also Miyano himself to laugh, and the recording took place in an atmosphere constantly filled with laughter.
In the interview after the recording session, Mamoru Miyano expressed his fondness for "KAZITTE," saying, "The chewing resistance feels good, and its sweet-and-sour taste is just right for me. It was a sensation I like, so I think I might end up repeating it." Inspired by "KAZITTE," which successfully combines the particular traits of "hard and fruity," we also had Miyano share his own particular points, what he wants fans to "feel from Miyano this year," and messages of encouragement for those facing a milestone timing—such as leaving their parents' home for the first time, entering society, or changing jobs at the start of the new fiscal year. Please be sure to check this out as well!
● WEB Video "Correct Answer Video" URL: https://youtu.be/1aQcpZjDSao
## Filming Set Report
Hard and fruity, the recording studio was engulfed in a vortex of laughter with a variety of high-tension character voices.
Even the director declared surrender, saying, "Mr. Miyano, everything is an OK take, I can't choose (laughs)"?
Using Lotte's unique "fruit sensation enhancement method," "KAZITTE" features a hard texture and a spreading fruity sensation the moment you take a bite. The marmot character, who loves "KAZITTE" and kept biting it continuously in last year's commercial, now welcomes a "newcomer" character. For this character's voice, we have cast Mamoru Miyano, who is active not only as a voice actor but also as an actor and artist. The spoiler video titled the "Correct Answer Video" will be released on Lotte's SNS accounts from Tuesday, March 31.
Asked by the director during the orientation to "leave it to Mr. Miyano (laughs)," Miyano voiced the new marmot "Mamo Miyano"—a high-tension, playful character—using a wide variety of expressions. His comical acting caused not only the staff in the studio but also Miyano himself to laugh, and the recording took place in an atmosphere constantly filled with laughter.
In the interview after the recording session, Mamoru Miyano expressed his fondness for "KAZITTE," saying, "The chewing resistance feels good, and its sweet-and-sour taste is just right for me. It was a sensation I like, so I think I might end up repeating it." Inspired by "KAZITTE," which successfully combines the particular traits of "hard and fruity," we also had Miyano share his own particular points, what he wants fans to "feel from Miyano this year," and messages of encouragement for those facing a milestone timing—such as leaving their parents' home for the first time, entering society, or changing jobs at the start of the new fiscal year. Please be sure to check this out as well!
● WEB Video "Correct Answer Video" URL: https://youtu.be/1aQcpZjDSao
## Filming Set Report
Hard and fruity, the recording studio was engulfed in a vortex of laughter with a variety of high-tension character voices.
Even the director declared surrender, saying, "Mr. Miyano, everything is an OK take, I can't choose (laughs)"?