Daimaru Tokyo Store, Directly Connected to Tokyo Station, Unveils Spring Decorations Utilizing Approximately 2,000 'Loss Flowers®'.
RIN Inc. has partnered with Daimaru Tokyo to feature sustainable spring decorations using 'Loss Flower®' until April 21, 2026, offering purchasing customers flower giveaways.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:00
- 🔍 Collected: April 3, 2026 at 18:30
- 🤖 AI Analyzed: April 21, 2026 at 03:00 (416h 30m after Collected)
RIN Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Haruka Kawashima; hereinafter RIN) has announced that until Tuesday, April 21, 2026, it will feature spatial decorations using "Loss Flower®"*1—flowers that were scheduled to be discarded at production sites—at the Daimaru Tokyo store operated by Daimaru Matsuzakaya Department Stores Co., Ltd. (Headquarters: Koto-ku, Tokyo). This initiative is part of the spring promotion "BLOOM your own," and will be displayed in the 1st-floor show windows and various locations throughout the store. Through media such as displays and digital signage, the background of how flowers are produced and delivered to the store will be introduced. During the exhibition period, Loss Flower® will be distributed to purchasing customers, allowing them to experience new value and ways of enjoyment along with the stories behind them.
*1 At florist shops and wedding venues, flowers that have fulfilled their roles are sometimes discarded while still in a beautiful state. In addition, there are cases where non-standard flowers that cannot be shipped to the market are discarded at production sites. RIN calls these flowers scheduled for disposal "Loss Flower®" and is engaged in initiatives to create new value.
Spring Promotion "BLOOM your own"
Each flower has its own individuality.
Flowers with short stems, flowers with bent stems, flowers with slightly distorted shapes.
No two are exactly the same.
They are all different, but all beautiful.
Spring 2026, let's bloom. Be yourself.
Daimaru Tokyo Special Page: https://www.daimaru.co.jp/tokyo/bloom/
*1 At florist shops and wedding venues, flowers that have fulfilled their roles are sometimes discarded while still in a beautiful state. In addition, there are cases where non-standard flowers that cannot be shipped to the market are discarded at production sites. RIN calls these flowers scheduled for disposal "Loss Flower®" and is engaged in initiatives to create new value.
Spring Promotion "BLOOM your own"
Each flower has its own individuality.
Flowers with short stems, flowers with bent stems, flowers with slightly distorted shapes.
No two are exactly the same.
They are all different, but all beautiful.
Spring 2026, let's bloom. Be yourself.
Daimaru Tokyo Special Page: https://www.daimaru.co.jp/tokyo/bloom/