NowYouSee Announces Case Study on Implementing AI Presentation Automation Tool 'TALKsmith': 30 More Monthly Appointments, 12% Improvement in No-Show Rate

LOOV Inc., the developer of 'TALKsmith,' an AI presentation automation tool that optimizes the explanation experience, has released an interview article detailing the implementation and usage story of NowYouSee Co., Ltd.

This article introduces the background and specific efforts of how NowYouSee utilized the AI tool to address challenges in their sales process for the inventory-free online shop management support service 'UEC,' such as high no-show rates after securing appointments and the subjectivity of sales coaching.

NowYouSee Co., Ltd. Publishes Case Study on TALKsmith Implementation

■ Background and Reasons for Selecting TALKsmith

NowYouSee adopts a process where sales representatives make cold calls to generate leads for online briefings following data requests from franchise comparison sites. Although they receive 500-600 data requests monthly, only 1-2% book their own briefings, requiring cold calls to over 90% of prospective clients.

However, many prospective clients lacked sufficient understanding of the service, frequently asking representatives 'What kind of service is it?' during cold calls. Consequently, the no-show rate for online briefings reached 44%, leading to significant lost opportunities. Additionally, it was difficult to gauge customer temperature or interests in advance, and closing technique coaching remained oral and subjective.

TALKsmith was selected for its branching presentation structure, which delivers information tailored to customer interests. Key deciding factors included the ability to visualize customer interest through viewer and response data, and its seamless integration with their existing CRM tool, HubSpot.

■ How TALKsmith is Used

Initially, TALKsmith-generated presentation videos were used primarily for follow-up emails after data requests and re-approaching unresponsive leads. The company has since shifted to attaching the videos to Zoom link information sent immediately after booking an appointment for an online briefing.

By watching the video before the meeting, customers join the briefing with a better understanding of the service, improving participation rates and ensuring smoother negotiations. The scenario is designed with 'Listen to the briefing' buttons on every question in the video, prioritizing appointment conversion.

■ Results of TALKsmith Implementation

Following implementation, the no-show rate improved from 44% to 32% (an approximate 12 percentage point improvement), and monthly appointment bookings increased by about 30, from 90 to 125. The conversion rate from presentation video directly to online briefing, bypassing cold calls, doubled from approximately 2% to 4%.

On-site, the ability to track viewer data via the TALKsmith dashboard allows staff to spend time on hearings and proposals based on customer understanding and interests. Utilizing viewer data for closing instruction and using the videos for staff training has reduced educational costs for new hires and call center staff, while eliminating subjectivity in the sales process.

■ Comment from the Representative

Mr. Masahiro Fukuda, NowYouSee Co., Ltd.
'Beyond quantitative improvements, the biggest change is how we start our meetings with customers. Since they have already answered questions via video beforehand, they recognize our service from the start, shortening explanation time during the negotiation. We can also grasp points where customers feel uncertain based on viewer data, allowing us to provide precise closing instruction to new employees. We have felt the benefit of reduced training costs and are considering future application in our staffing and recruiting business.'