Looop Denki, the No. 1 Independent New Electric Power Company, Surpasses 400,000 Contracts on its 10th Anniversary of Service Launch

Looop Inc. (Headquarters: Taito-ku, Tokyo, President & CEO: Soichiro Nakamura, hereinafter referred to as "Looop"), which pursues new ways of living with energy under the vision of "Achieving an Energy-Free Society," announces that Looop Denki, launched alongside the full liberalization of electricity retail, has reached its 10th anniversary and surpassed 400,000 contracts. Born with the full liberalization of electricity retail in 2016, Looop Denki has led the market with innovative models such as "0 yen basic charge" (*1). After overcoming the hardship of the 2022 energy crisis, we implemented capital strengthening and thorough service improvements. As a result, we have become the No. 1 independent new electricity provider in low-voltage supply volume (*2). We are pleased to announce that the number of contracts for our pricing plan, linked to electricity market prices (Japan Wholesale Electricity Market spot market prices) and offered since December 2022, has surpassed 400,000 (*3), setting a new record for Looop Denki's low-voltage contracts since 2016. Factors contributing to the increase in contracts include "Omakase Wari" (*4), Japan's first automatic discount aligned with daily rhythms and long-term contract discounts offered simultaneously, the popularity of our official mobile app, and the early launch of unique emergency support measures (*5) in response to the escalating tensions in Iran and the Middle East, which we believe have provided a sense of security. Although the future of energy remains uncertain once again, we will work as a unified team to further improve our services to meet the expectations of our customers who place their trust in us. CEO Soichiro Nakamura's Comment It has been 10 years since the full liberalization of electricity retail in April 2016. Our electricity retail business (service name: "Looop Denki") also celebrates its 10th anniversary today, with contract numbers exceeding 400,000 (as of April 2026). We owe this milestone to the trust placed in us by our customers and the support of all stakeholders, for which we are deeply grateful. I believe the essence of electricity liberalization is Japan's society's "will" to shift from a structure dependent on specific resources to a society capable of autonomous and resilient supply. The next decade requires the industry to transition from the phase of "creating (introducing)" renewable energy to the phase of "mastering (optimizing)" it. We aim to optimize energy management while enhancing comfortable living by leveraging AI and digital technologies. We will elevate variable renewable energy into a stable main power source, structurally lowering the very cost of electricity. With this resolve, we will update the very nature of Japan's energy landscape. We ask for your continued support. The full CEO message is available here: https://looop.co.jp/info/9480_20260401 *1: Due to imbalances in system-related costs, pricing plans were renewed in April 2025 from the "0 yen basic charge" (for details, see here: https://looop.co.jp/info/0378_20250130) *2: As a new electricity provider not established as a subsidiary, affiliate, or related company of another company. Electricity demand statistics (Source: Ministry of Economy, Trade and Industry, Agency for Natural Resources and Energy "Electricity Demand Statistics > Total Low Voltage") *3: Number of contracts for the market-linked pricing plan "Smart Time ONE" (as of April 2026) *4: Launched "Omakase Wari," Japan's first automatic discount that aligns with daily rhythms and offers long-term contract discounts simultaneously (for details, see here: https://looop.co.jp/info/1962_20260212) *5: Launched emergency support measures on March 18, 2026, to protect households from rising electricity costs due to Middle East situations (for details, see here: https://looop.co.jp/info/4307_20260318) About Looop Denki To commemorate its 10th anniversary, Looop's electricity retail service "Looop Denki" launched "Omakase Wari," a new discount experience that automatically applies discounts based on daily rhythms and contract duration, allowing customers to reduce their electricity bills without hassle. Furthermore, through the official Looop Denki mobile app, we offer features such as monthly electricity bill predictions and suggestions to promote the effective use of renewable energy during times of lower prices, leveraging the characteristics of our market-linked pricing plan, thereby realizing electricity usage that is kind to both wallets and the planet. *For details about Looop Denki, please check here: https://looop-denki.com/home/