SMYTHSON POP UP at Isetan Shinjuku: AW26 Pre-sale & Bespoke Event
British brand SMYTHSON will host a POP UP event at Isetan Shinjuku Men's Building 1F from June 10-23, 2026, featuring an AW26 pre-sale and a bespoke stationery customization event starting June 17.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 19:00
- 🔍 Collected: June 4, 2026 at 10:22
- 🤖 AI Analyzed: June 6, 2026 at 23:57 (61h 35m after Collected)
British stationery and leather goods brand SMYTHSON, operated by LOOK Holdings Co., Ltd., will host a POP UP event at the Isetan Shinjuku Men's Building 1F Stage from June 10 to June 23, 2026. The event will feature a pre-sale of AW26 season colors. Starting June 17, a bespoke stationery event will allow customers to customize items like correspondence cards (58,300 yen), writing paper (58,300 yen), and business cards (48,400 yen) by choosing paper color, fonts, and motifs. Orders take about 1.5 months to deliver. On June 19 and 21, UK specialist consultants will offer personalized bespoke proposals by reservation only. This is a rare opportunity to experience Smythson's exclusive UK bespoke services in Japan.
FAQ
Where is the SMYTHSON pop-up event held?
It is held at the Isetan Shinjuku Men's Building 1F Stage.
When does the pop-up event take place?
The event runs from June 10 to June 23, 2026.
What items can be ordered at the bespoke stationery event?
Customers can choose from correspondence cards, writing paper, and business cards.
When is the expert consultant event?
It is held on June 19 and 21, 2026, and requires an advance reservation.
How long does it take to receive the bespoke orders?
Delivery takes about one and a half months after ordering, as items are crafted in the UK.