Longines Omotesando Pop-up: HydroConquest Concept Store Opens from June 6 to August 26, 2026 in Tokyo's Omotesando

Swiss watch brand Longines, with over 190 years of history, will open the "Longines Omotesando Pop-up: HydroConquest Concept Store" from Saturday, June 6, 2026, to Wednesday, August 26, 2026, for a limited time.

This pop-up features the new generation of the HydroConquest, which has been gaining worldwide popularity since its launch in late March. It offers the limited edition "HydroConquest Commonwealth Games" model for early release in Japan. Additionally, the full lineup (8 variations x 2 sizes [39mm/42mm]) will be on display.

Inspired by an advertising campaign set on a magnificent volcanic coastline, the space is filled with the scent of an original fragrance evoking the new models. Every Friday evening, a reservation-only event called "Friday Sunset: Summer Refresh Drink" will offer original drinks. Visitors can experience the world of HydroConquest through all five senses.

In addition, the store will feature a wide selection of men's and women's watches, including the 2026 new models from the collection. Enjoy this special summer experience offered by Longines.

Limited Edition "HydroConquest Commonwealth Games"

To commemorate the opening of the Longines Omotesando Pop-up, the limited edition HydroConquest Commonwealth Games model will be available early from June 6 (Saturday). This model serves as the official watch for the Commonwealth Games Glasgow 2026 (July 23 to August 2, 2026), one of the world's largest multi-sport events, for which Longines is the official timekeeper and partner. It is limited to 2,026 pieces worldwide in each size (39mm/42mm). The iconic lacquer dial with a gradient from teal to black is inspired by the vibrant event colors. This eye-catching diver's watch has attracted attention even before launch, increasing its rarity.

Experience the World of HydroConquest Through the Five Senses

The space of the Longines Omotesando Pop-up is inspired by the volcanic coast of Tenerife, Canary Islands, Spain. Based on the advertising campaign filmed there, it embodies the world of the HydroConquest collection. Motifs evoking Atlantic waves and rock surfaces, combined with a refreshing original fragrance reminiscent of the frosted blue dial with soft light diffusion, invite visitors into the collection's allure. The custom fragrance is created by Fragrance Project Co., Ltd., a Kyoto-based fragrance brand with the vision of "changing the world through scent." They also produce scents inspired by the vivid luminous blue bezel and verdant green. A mini fragrance (2ml) is given to registered customers (while supplies last).

Furthermore, every Friday during the event period, the reservation-only "Friday Sunset: Summer Refresh Drink" will offer original drinks inspired by the HydroConquest. Other plans will also be prepared to deliver a special summer moment with Longines' HydroConquest in Omotesando. (Please check the official website and SNS for details and updates.)

All New Generation HydroConquest Models on Display

The HydroConquest collection, highly regarded as an authentic diver's style, evolves in 2026 with more high-performance and elegant new generation models. All new models are gathered at the Longines Omotesando Pop-up. The tool watch features 30 bar water resistance, approximately 72 hours of power reserve, and excellent anti-magnetism, available in 39mm and 42mm sizes. The Milanese mesh bracelet comes in luminous blue bezel x black dial, black bezel x frosted blue dial, slate gray bezel x black dial; the H-link bracelet comes in blue bezel x blue dial, black dial x black bezel, green dial x verdant green bezel, and blue bezel x frosted blue dial (boutique exclusive), allowing customers to find a diver's watch that suits their style.

Additionally, the store will display limited-period exhibits of the first-generation HydroConquest from 2007 and the "Admiral Diver" from 1992, which inspired the design of the new generation models, conveying the roots and appeal of the new creations.

Previous page left: Stainless steel Milanese mesh bracelet: L3.779.4.90.6 (39mm) / L3.788.4.90.6 (42mm) · L3.779.4.99.6 (39mm) / L3.788.4.99.6 (42mm) · L3.779.4.70.6 (39mm) / L3.788.4.70.6 (42mm) - Each ¥343,200

Stainless steel bracelet: L3.779.4.96.6 (39mm) / L3.788.4.96.6 (42mm) · L3.779.4.56.6 (39mm) / L3.788.4.56.6 (42mm) · L3.779.4.06.6 (39mm) / L3.788.4.06.6 (42mm) · L3.779.4.98.6 (39mm, Longines boutique exclusive) / L3.788.4.98.6 (42mm, Longines boutique exclusive) - Each ¥324,500

Longines Omotesando Pop-up: HydroConquest Concept Store

Period: Saturday, June 6, 2026 – Wednesday, August 26, 2026

Business hours: Weekdays 12:00–20:00 / Weekends and holidays 11:00–19:00

Address: 5-8-5 Jingumae, Shibuya-ku, Tokyo

Phone: 03-5468-1655

*Friday Sunset: Summer Refresh Drink

Event dates: 6/12, 6/19, 6/26, 7/3, 7/10, 7/17, 7/24, 7/31, 8/7, 8/14, 8/21

Reservation required (17:00–18:00 / 18:30–19:30, 10 people per session)

Official site: www.longines.jp

https://www.longines.com/jp/universe/news/corporate/2026/longines-omotesando-popup

https://www.longines.com/jp/landing-page/hydroconquest-2026

Longines official LINE account: https://page.line.me/080cjajm

Longines official X account