Longchamp's "Le Pliage® Xtra" New Models, Reverting to the Icon That Has Walked with the "Modern Parisian Woman" for Over 30 Years, Launch on Tuesday, May 12, 2026

Longchamp, a maison brand founded in Paris, France, in 1948 by Jean Cassegrain, which blends authenticity and energy, is returning to its iconic "Le Pliage®" bag, born in 1993. The brand is globally launching new models for its leather line "Le Pliage® Xtra," featuring a long handle and east-west design, as well as the new one-tone color line "Le Pliage® One." In Japan, these will be available starting May 12, 2026, at the official online store, Longchamp La Maison Omotesando, and Longchamp La Maison Ginza, followed by nationwide expansion.

The "modern Parisian woman," who skillfully mixes and matches classics and trends, once again carries the "Le Pliage®," a staple for over 30 years, breathing new life into seasonal outfits. The new "Le Pliage® Xtra" models, showcasing supple cowhide leather, feature a trendy long handle and a slim, horizontal design. These graphically striking bags retain the "Le Pliage®" codes of a flap and snap button, offering ample storage, and are designed to be accessorized with key rings or silk ribbons to suit individual preferences. Following the rich color variations of "Le Pliage®," this season offers a total of 8 colors, including classics (Black, Paper, Cashew, Turtledove) and new shades (Mocha, Lime, Tundra, Wave). Debuting with a bold look, this iconic maison bag accompanies the modern Parisian woman stylishly through the city.

"Le Pliage® One," embodying the concept of "one icon, one concept, one color," returns to the minimalism inspired by Japanese origami and emerges as a new design-focused line. Pursuing unadorned beauty, everything from the maison's signature leather flap and snap button to the recycled nylon body is finished in a single tone. While retaining its functional beauty, it modernizes the maison's design codes, embodying a clean, effortless, and timeless appeal. All 5 colors (Black, Anthracite, Beige, Lime, Burgundy) inject energy into the modern Parisian woman's attire, and models with a longer handle in a more horizontal silhouette accompany her daily life.

"'Le Pliage® Xtra,' with its bold design and distinctive colors, will be loved by curious individuals. The re-imagined 'Le Pliage® One' may appear like a monochrome painting, but it creates a dynamic silhouette, pleasantly defying expectations," says Creative Director Sophie Delafontaine.

"Le Pliage® Xtra" Sizes, tax-included prices: H11×W26xD8.5cm (Shoulder Bag S) ¥67,100 Materials/Color lineup: 100% Cowhide leather / Black, Paper, Cashew, Turtledove, Mocha, Lime, Tundra, Wave

"Le Pliage® One" Sizes, tax-included prices: H25×W33xD18cm (Top Handle Bag L) ¥26,400 Materials/Color lineup: Polyamide canvas* (partially cowhide leather) / Black, Anthracite, Beige, Lime, Burgundy *Contains over 70% recycled fibers *Colors listed from left to right in the photo

Available stores: Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, nationwide boutiques *Product availability may vary by boutique

[About Longchamp] Founded in Paris, France, in 1948 by Jean Cassegrain, Longchamp is a maison brand that blends authenticity and energy. Starting with the world's first luxury leather-wrapped pipes, the brand has expanded into travel accessories, handbags, ready-to-wear, eyewear, and footwear, evolving into a global brand while upholding its heritage passed down through generations. Currently, under the leadership of third-generation Creative Director Sophie Delafontaine, Longchamp reinterprets the French art of living with its unique twist, continuously promoting the style of the Longchamp woman, reminiscent of the "joie de vivre" (joy of living) of modern Parisian women. Furthermore, with the motto "We produce, we care, we repair," Longchamp promotes sustainability, earnestly focusing on its atelier in Segré, France.