Longchamp Unveils Summer 2026 Collection 'CATCH THE PARISIAN WAVE' Campaign Visuals Shot by Theo Wenner
Longchamp unveils visuals for its Summer 2026 collection and announces its first-ever limited edition surfboard in collaboration with the French atelier Shapers Club, available exclusively at Omotesando in Japan.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:54
- 🔍 Collected: April 7, 2026 at 16:30
- 🤖 AI Analyzed: April 20, 2026 at 21:01 (316h 30m after Collected)
Longchamp, the maison brand founded by Jean Cassegrain in Paris, France in 1948 where authenticity and energy merge, teams up with American-born photographer and film director Theo Wenner (@theo123456) for the third time to release the campaign visuals and image movie for the Summer 2026 collection, 'CATCH THE PARISIAN WAVE'. The campaign features Felice Nova Noordhoff (@felicenova) expressing the 'modern Parisienne' inspired by the swirling energy of surf culture. Additionally, in collaboration with the 'Shapers Club' (@shapersclub)—a family-run atelier born in France just like the maison—Longchamp will release its first-ever surfboard in limited quantities. In Japan, it will be available exclusively at 'Longchamp La Maison Omotesando'.
Chasing the 'modern Parisienne' – Escaping to the coastline where the sun pours brightly and the sea breeze tickles the nose with her Longchamp bag as her companion, the 'modern Parisienne' wears colorful and airy looks. She spends her summer moments harmonizing with the rhythm woven by the wind and waves, alongside the open scenery where the sky meets the sea. With a sense of liberation illuminated by the sunlight, sensibilities awakened by the ebb and flow of the tide, and the joy of touching surf culture in her heart, she walks barefoot on the sandy beach, repeatedly conversing with her newly discovered 'true self'. The Summer 2026 collection 'CATCH THE PARISIAN WAVE', which freshly depicts the dynamic figure of the 'modern Parisienne', celebrates the charm of women who live strongly, freely following their hearts, full of radiance, and overflowing with unwavering confidence.
Furthermore, injecting energy into the story of the summer collection, the surfboard—limited to 40 pieces worldwide and featuring a serial number—was crafted by the 'Shapers Club'. They are a family-run maison with an atelier in Marennes, near La Rochelle in southwestern France, and hold the certification of 'Entreprise du Patrimoine Vivant (Living Heritage Company)'. Pursuing performance, the board features a layered structure of polyurethane foam, fiberglass, and resin. It boasts a streamlined design inspired by Californian longboards and a subtly faded coloring...
Chasing the 'modern Parisienne' – Escaping to the coastline where the sun pours brightly and the sea breeze tickles the nose with her Longchamp bag as her companion, the 'modern Parisienne' wears colorful and airy looks. She spends her summer moments harmonizing with the rhythm woven by the wind and waves, alongside the open scenery where the sky meets the sea. With a sense of liberation illuminated by the sunlight, sensibilities awakened by the ebb and flow of the tide, and the joy of touching surf culture in her heart, she walks barefoot on the sandy beach, repeatedly conversing with her newly discovered 'true self'. The Summer 2026 collection 'CATCH THE PARISIAN WAVE', which freshly depicts the dynamic figure of the 'modern Parisienne', celebrates the charm of women who live strongly, freely following their hearts, full of radiance, and overflowing with unwavering confidence.
Furthermore, injecting energy into the story of the summer collection, the surfboard—limited to 40 pieces worldwide and featuring a serial number—was crafted by the 'Shapers Club'. They are a family-run maison with an atelier in Marennes, near La Rochelle in southwestern France, and hold the certification of 'Entreprise du Patrimoine Vivant (Living Heritage Company)'. Pursuing performance, the board features a layered structure of polyurethane foam, fiberglass, and resin. It boasts a streamlined design inspired by Californian longboards and a subtly faded coloring...