Becoming a Hub for People Living with Dreams: LOKAHI LLC’s "surf" Aims to Support Success Through Community Collaboration
LOKAHI LLC, which operates the select shop 'surf' in Shinagawa, Tokyo, has announced its participation in the 'April Dream' campaign, aiming to transform the store into a hub where people can exchange ideas and achieve their dreams together through mutual aid.
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We support 'April Dream,' a project that aims to make April 1st a day for sharing dreams. This press release describes the dream of 'surf.'
LOKAHI LLC (located in Shinagawa, Tokyo; Representative: Etsushi Kubota), which operates the select shop 'surf,' provides fashionable healing to business people working in the city center and aims to create a town full of vitality.
■ Background of Our April Dream
The owner, Etsushi Kubota, is originally from Toba, Mie Prefecture.
Born on a remote island in Toba, he grew up surrounded by nature.
In his hometown, everyone in the town held hands and valued a culture of 'mutual aid' in their daily lives.
However, what he felt after moving to Tokyo was a sense of sharp tension, as everyone was so focused on achieving their own goals.
He felt, 'I want to bring the good culture of the countryside to the city center!'
This feeling led to this announcement.
■ Our April Dream
To date, we have collaborated with many individuals who possess talents or skills but were overshadowed, such as:
- People who make accessories but have no place to display them.
- People who have yoga skills but cannot attract enough customers to hold lessons.
Through these collaborations, we have worked together to make their dreams a reality.
By using the shop as a hub, many people can share their dreams, cooperate, and accomplish things one after another that would be impossible to achieve alone. We aim to create a place where the wonderful 'mutual aid' culture of the countryside intersects.
We will continue to contribute to the realization of the dreams of many people in the future.
Founded: February 2018
Representative: Etsushi Kubota
Headquarters: 5-8-5 Shinagawa, Shinagawa-ku, Tokyo
URL: https://www.instagram.com/surf_osaki/
FAQ
What kind of store is the select shop 'surf'?
Located in the Osaki/Gotanda area of Shinagawa, Tokyo, it provides fashion and wellness to business professionals, offering organic cosmetics and oxygen capsule services.
What does 'becoming a hub for dreams' specifically involve?
It involves collaborating with skilled creators like accessory designers and yoga instructors, providing the store as a venue for exchange and activity to support individual dreams.
What is the inspiration behind founder Etsushi Kubota's vision?
Originally from a remote island in Toba, Mie Prefecture, Mr. Kubota aims to foster a community based on the 'mutual aid' culture of his hometown within the heart of Tokyo.